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broadstep.com website review

Visit site (opens in a new tab)Reviewed 29 October 202635 issues · 100 checks

This review found 35 issues worth fixing on broadstep.com, 14 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s856 msMay 9Oct 241.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.0 s
May 30, 2026960 ms
Jun 6, 20261.0 s
Jun 13, 2026922 ms
Jun 20, 2026908 ms
Jun 27, 2026966 ms
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.1 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.3 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
101 ms65 msMay 9Sep 1287 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202670 ms
May 16, 202675 ms
May 23, 202675 ms
May 30, 202672 ms
Jun 6, 202672 ms
Jun 13, 202671 ms
Jun 27, 202670 ms
Jul 4, 202669 ms
Jul 11, 202670 ms
Jul 18, 202672 ms
Aug 22, 202697 ms
Aug 29, 202694 ms
Sep 5, 202686 ms
Sep 12, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix51
  • Reduce unused JavaScript

    11.5 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.5 s faster on a phone.

  • Render-blocking requests

    4.0 s

    34 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Use efficient cache lifetimes

    2.6 s · 382 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (382 KiB).

  • Improve image delivery

    1.9 s · 363 KiB

    1 image could be 363 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 183 KiB

    About 183 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, hsappstatic.net and Hubspot and others), adding 3.8 MB and 1.2 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 655 ms

    655 ms

    Google CDN costs a phone 655 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • hsappstatic.net adds 224 ms

    224 ms

    hsappstatic.net costs a phone 224 ms of main-thread work and 876 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 196 ms

    196 ms

    Hubspot costs a phone 196 ms of main-thread work and 420 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 22.7 s

    22.7 s

    The first text or image appears after 22.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 28.8 s

    28.8 s

    Your largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Be a champion for each other Home is a Feeling We All Deser…”.

  • Speed Index: 22.7 s

    22.7 s

    Visually, the page fills in at 22.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 28.8 s

    28.8 s

    The page becomes fully interactive after 28.8 s. Good is under 3.8 s.

  • Total Blocking Time: 225 ms

    225 ms

    Scripts block taps and scrolling for 225 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 70 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 6.1 MB in 141 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 141 requests on a phone: scripts 3.2 MB (51), other files 1.0 MB (11) and fonts 779 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (385 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (385 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8694
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (21 characters)

    Your title is only 21 characters: “Home Page - Broadstep”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (371 characters)

    Your meta description is 371 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 20 internal links, 8 external

    The homepage links to 20 pages on broadstep.com and 8 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Home is a Feeling We All Deserve.”.

  • Canonical URL set

    The canonical URL is https://www.broadstep.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.broadstep.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (535 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 8 pages without an H1

    /about, /our-services, /for-families, /for-states-and-partners, /for-advocates and /our-network and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (broadstep.com).

  • Valid certificate (62 days left)

    The certificate from Google Trust Services · WE1 verifies for broadstep.com and is valid for another 62 days.

  • http:// redirects to https

    http://broadstep.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 17 links work

    All 17 links checked from your homepage (13 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    broadstep.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    broadstep.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 13 years old

    13 years

    broadstep.com was registered in Mar 2013 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    broadstep.com is registered until Mar 2027.

Content and conversion

1 to fix80
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 520 words of copy

    The homepage carries about 520 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “[email protected]”, “Contact” and “Contact Us”.

  • Analytics in place

    Analytics detected: HubSpot.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Email authentication

2 to fix35
  • No DMARC policy

    broadstep.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:us._netblocks.mimecast.com include:spf.protection.outlook.com ~all”.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 7.1.3; the current release is 7.1.4.
  • 1 plugin is behind its latest release.contact-form-7 6.1.7 → 6.2.3

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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