brocelitepro.com website review

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

About 233 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, applovin.com and Google Optimize and others), adding 50.4 MB and 344 ms of main-thread time.

Shopify costs a phone 26 ms of main-thread work and 50.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

9 images could be 990 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 99 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

7 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

A phone's processor spends 3.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

10 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “img”.

The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 53.2 MB in 183 requests on a phone: media 49.9 MB (11), images 1.2 MB (18) and other files 733 KiB (85). Under 2 MB keeps phones on slow connections fast.

7 images are downloaded at several times the size a phone draws them, for example ML_Liquid.png at 1,882 px wide, shown at 370 px. Resized copies would save about 574 KiB.

7 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 15.09 g of CO₂e: 1810.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 18 characters: “brocelitewholesale”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 28 pages on brocelitepro.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://brocelitepro.com/products/brocelite-plus and https://brocelitepro.com/products/brocelite%C2%AE-plus-60-caps-1 all use the title “BrocElite® Plus - 60 caps – brocelitewholesale”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://brocelitepro.com/pages/get-in-touch has no meta description, so Google writes the search snippet from whatever text it finds.

https://brocelitepro.com/products/brocelite-plus and https://brocelitepro.com/products/brocelite%C2%AE-plus-60-caps-1 use the same meta description. A description written for each page earns more clicks.

Your homepage links to 7 pages by a URL that isn't their canonical one, for example https://brocelitepro.com/products/brocelite%E2%84%A2-plus-30-caps, whose canonical is https://brocelitepro.com/products/brocelite%e2%84%a2-plus-30-caps. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://brocelitepro.com/products/brocelite-plus, https://brocelitepro.com/products/brocelite%E2%84%A2-plus-30-caps, https://brocelitepro.com/products/curcelite, https://brocelitepro.com/products/berbelite, https://brocelitepro.com/products/sleepelite and https://brocelitepro.com/products/quercelite%E2%84%A2 and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://brocelitepro.com/products/brocelite-plus, https://brocelitepro.com/products/brocelite%E2%84%A2-plus-30-caps, https://brocelitepro.com/products/curcelite, https://brocelitepro.com/products/berbelite, https://brocelitepro.com/products/sleepelite and https://brocelitepro.com/products/quercelite%E2%84%A2 and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 387 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.