broderft.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 3.9 s

  3.9 s

  Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user FCP: 2.9 s

  2.9 s

  Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

• Real-user TTFB: 1.3 s

  1.3 s

  Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) held steady for real visitors

  -1%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 198 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 12% slower for real visitors

  +12%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.0 MB

  3.0 MB

  Your homepage downloads 3.0 MB on a phone, 612 KiB of it images (20%). Under 2 MB keeps phones on slow connections fast.

• 5 images in older formats

  5 images (379 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• About 0.9 g of CO₂ per visit

  0.86 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Images must have alternative text (2 elements)

  Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  Elements (2)

• 45 text elements with low contrast

  45 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Hidden but focusable

  5 elements hidden from screen readers can still receive keyboard focus.

  Elements (3)

• Orphan list items

  Some list items are not inside a list.

  Elements (2)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (1)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 39 links without text

  39 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 6 form fields without a label

  6 form fields have no label, so screen readers announce an empty box and autofill guesses.

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• Only 0 internal links

  The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

• Most text only appears after JavaScript runs

  0%

  A phone browser shows 382 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• 2 broken images

  2 images failed to load on a phone, for example https://broderft.com/.

• 9 small tap targets

  9 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://dkov91l6wait7.cloudfront.net/intl-tel-input/intlTelInput.css' from origin 'https:/…”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 382 words of copy

  The homepage carries about 382 words of visible text.

• 4 trackers load before any consent

  4

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 18 cookies set on arrival

  18

  Opening the homepage sets 18 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 25 other companies contacted

  Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.