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bromet.com website review

Visit site (opens in a new tab)Reviewed 7 November 202618 issues · 78 checks

This review found 18 issues worth fixing on bromet.com, 6 of them high impact, across 78 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.6 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.0 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
196 ms136 msMay 16Oct 31175 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026171 ms
May 23, 2026182 ms
May 30, 2026179 ms
Jun 6, 2026186 ms
Jun 13, 2026189 ms
Jun 20, 2026179 ms
Jun 27, 2026171 ms
Jul 4, 2026161 ms
Jul 11, 2026148 ms
Jul 18, 2026146 ms
Jul 25, 2026145 ms
Aug 1, 2026144 ms
Aug 8, 2026143 ms
Aug 15, 2026145 ms
Aug 22, 2026147 ms
Aug 29, 2026154 ms
Sep 5, 2026164 ms
Sep 12, 2026162 ms
Sep 19, 2026162 ms
Sep 26, 2026161 ms
Oct 3, 2026155 ms
Oct 10, 2026165 ms
Oct 17, 2026171 ms
Oct 24, 2026176 ms
Oct 31, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

2 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 506 ms

    506 ms

    Real visitors wait 506 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix85
  • Page weight: 3.7 MB

    3.7 MB

    Your homepage downloads 3.7 MB on a phone, 729 KiB of it images (19%). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (75 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 126.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fix92
  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

100
  • 277 internal links, 7 external

    The homepage links to 277 pages on bromet.com and 7 external pages.

8 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Hochwertige Hundezwinger, Hundehütten & Gartenartikel – Made in Germany seit 1969. Individuell gefertigt & europaweit l…”.

  • One H1 headline

    Your main headline reads: “BROMET Bronnhuber GmbH”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Hundezwinger & Gartenlösungen direkt vom Hersteller | BROMET”.

  • Canonical URL set

    The canonical URL is https://bromet.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bromet.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,474 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    /pages/contact, /policies/legal-notice, /policies/privacy-policy, /policies/terms-of-service, /policies/refund-policy and /collections/basic-hundezwinger and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    /pages/uber-uns, /pages/bestellverfahren-und-zahlungsarten, /pages/versandverfahren, /pages/infos-zum-winterurlaub-2025-2026 and /policies/legal-notice took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    18 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bromet.com).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YE1 verifies for bromet.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bromet.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 46 days

    bromet.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    bromet.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bromet.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 27 years old

    27 years

    bromet.com was registered in Dec 1998 through IONOS SE. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 807 words of copy

    The homepage carries about 807 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “◎ Start Picking Placement”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bromet.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf-eu.ionos.com ~all”.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Simprosys Google Shopping Feed · Trusted Shops Reviews And More · Judge Me Reviews · Ta Banner Pop Up · Bss B2b Quotes · Oh Breadcrumbs Categories · Forms · Stape Remix · Eu Widerruf Button

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 18 issues on bromet.com, including 2 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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