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bsi.com website review

Visit site (opens in a new tab)Reviewed 23 October 202631 issues · 105 checks

This review found 31 issues worth fixing on bsi.com, 9 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.5 sMay 2Oct 173.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.0 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.8 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20263.0 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.7 s
Sep 26, 20262.9 s
Oct 3, 20262.8 s
Oct 10, 20262.9 s
Oct 17, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
157 ms81 msMay 2Oct 17131 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026114 ms
May 9, 2026145 ms
May 16, 2026147 ms
May 23, 2026147 ms
May 30, 2026147 ms
Jun 6, 2026137 ms
Jun 13, 2026130 ms
Jun 20, 2026138 ms
Jun 27, 2026142 ms
Jul 4, 2026148 ms
Jul 11, 2026146 ms
Jul 18, 2026144 ms
Jul 25, 2026128 ms
Aug 1, 2026108 ms
Aug 8, 2026104 ms
Aug 15, 202690 ms
Aug 22, 202691 ms
Aug 29, 2026112 ms
Sep 5, 202695 ms
Sep 12, 202695 ms
Sep 19, 2026129 ms
Sep 26, 2026120 ms
Oct 3, 2026118 ms
Oct 10, 2026131 ms
Oct 17, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix49
  • Reduce unused JavaScript

    2.4 s · 532 KiB

    About 532 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Render-blocking requests

    2.0 s

    42 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Optanon and others), adding 970 KiB and 765 ms of main-thread time.

  • Google Tag Manager adds 458 ms

    458 ms

    Google Tag Manager costs a phone 458 ms of main-thread work and 501 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    252 KiB

    5 images could be 252 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,949 HTML elements

    The page has 1,949 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    280 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 67 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (67 KiB).

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.8 s

    12.8 s

    The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 545 ms

    545 ms

    Scripts block taps and scrolling for 545 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 114 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 3.3 MB in 140 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 140 requests on a phone: images 1.8 MB (48), scripts 1.3 MB (33) and stylesheets 133 KiB (45). Under 2 MB keeps phones on slow connections fast.

  • 14 images in older formats

    14 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    about-us-bsi.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • Certain ARIA roles must contain particular children (4 elements)

    Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (55 elements)

    All page content should be contained by landmarks: 55 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 71 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 90 internal links, 7 external

    The homepage links to 90 pages on bsi.com and 7 external pages.

8 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Cutting-edge payroll tax software from BSI that simplifies calculations, reduces risk, and helps ensure accurate, compl…”.

  • One H1 headline

    Your main headline reads: “Cutting-Edge U.S. Payroll Tax Software”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “The Only Payroll Tax Software You’ll Ever Need | BSI”.

  • Canonical URL set

    The canonical URL is https://bsi.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bsi.com/sitemap_index.xml.

AI search readiness

100
  • Opted out of AI training for 1 crawler

    robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,175 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 36 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 7 pages without a meta description

    /bsi-news/bsi-article, /bsi-news, /events, /about-us/careers, /bsi-customer-case-studies and /bsi-customer-testimonials and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9697
  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    19 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.aicpa.org/soc4so.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bsi.com).

  • Valid certificate (78 days left)

    The certificate from Google Trust Services · WE1 verifies for bsi.com and is valid for another 78 days.

  • http:// redirects to https

    http://bsi.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 5 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    bsi.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 33 years old

    33 years

    bsi.com was registered in Dec 1992 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only entrust.net, sectigo.com, digicert.com and pki.goog to issue certificates for bsi.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Dec 2027

    bsi.com is registered until Dec 2027.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,172 words of copy

    The homepage carries about 1,172 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request A Demo”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Contact BSI”, “Close Contact BSI Open Contact BSI” and “Contact Support”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:208.80.200.0/21 ip4:207.189.98.224/27 ip4:209.162.194.96/27 ip4:209.162.194.112/27 ip4:69.30.4.8/29 ip4:69.3…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.elementor 4.3.4 → 4.3.5

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on bsi.com, including 18 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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