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bubbagump.com website review

Visit site (opens in a new tab)Reviewed 25 October 202632 issues · 99 checks

This review found 32 issues worth fixing on bubbagump.com, 14 of them high impact, across 99 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.4 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.5 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
114 ms94 msMay 2Oct 1796 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026112 ms
May 9, 2026112 ms
May 16, 2026112 ms
May 23, 2026112 ms
May 30, 2026111 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026112 ms
Jun 27, 2026111 ms
Jul 4, 2026106 ms
Jul 11, 2026103 ms
Jul 18, 202697 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202697 ms
Aug 29, 202697 ms
Sep 5, 202696 ms
Sep 12, 202697 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bubbagump.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bubbagump.com at 0.6 s0.6 s
  2. bubbagump.com at 1.2 s1.2 s
  3. bubbagump.com at 1.8 s1.8 s
  4. bubbagump.com at 2.5 s2.5 s
  5. bubbagump.com at 3.1 s3.1 s
  6. bubbagump.com at 3.7 s3.7 s
  7. bubbagump.com at 4.3 s4.3 s
  8. bubbagump.com at 4.9 s4.9 s

bubbagump.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix34
  • Improve image delivery

    7.8 s · 4.0 MB

    11 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.8 s faster on a phone.

  • Use efficient cache lifetimes

    7.6 s · 1.5 MB

    18 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Reduce unused JavaScript

    5.4 s · 927 KiB

    About 927 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.

  • Render-blocking requests

    3.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34 (desktop: 36). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (getbento.com, Google CDN and Google Tag Manager and others), adding 11.3 MB and 1.4 s of main-thread time.

  • getbento.com adds 685 ms

    685 ms

    getbento.com costs a phone 685 ms of main-thread work and 9.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 393 ms

    393 ms

    Google CDN costs a phone 393 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Adobe TypeKit adds 6 ms

    6 ms

    Adobe TypeKit costs a phone 6 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 43.9 s

    43.9 s

    Your largest element takes 43.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We, and our third-party partners, use cookies, tags, pixels…”.

  • Time to Interactive: 44.5 s

    44.5 s

    The page becomes fully interactive after 44.5 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.19

    0.19

    For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 583 ms

    583 ms

    Scripts block taps and scrolling for 583 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.191

    0.191

    The layout shifts by 0.191 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 380 ms

    380 ms

    Real visitors wait 380 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 112 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 13.5 MB in 82 requests

    13.5 MB

    Your homepage downloads 13.5 MB in 82 requests on a phone: images 9.4 MB (39), scripts 2.7 MB (15) and fonts 862 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (52 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.8 g of CO₂ per visit

    3.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.83 g of CO₂e: 460.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 6 H1 headlines

    There are 6 <h1> headlines (“Home”, “Craving Bubba Gump?” and “Bubba's Bar”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 45 internal links, 41 external

    The homepage links to 45 pages on bubbagump.com and 41 external pages.

7 checks passed
  • Meta description: 93 characters

    Your meta description is 93 characters: “Bubba Gump Shrimp Co. is known for creative seafood dishes inspired by the movie Forrest Gump”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Bubba Gump Shrimp Co. | Seafood Restaurant”.

  • Canonical URL set

    The canonical URL is https://www.bubbagump.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bubbagump.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (569 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 8 pages share a meta description

    /catering, /gift-cards, /faq, /why-diners-love-bubba-gump-shrimp-co, /accessibility and /bar and 2 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    17 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bubbagump.com).

  • Valid certificate (84 days left)

    The certificate from Let's Encrypt · YR2 verifies for bubbagump.com and is valid for another 84 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bubbagump.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (31 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    bubbagump.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bubbagump.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    bubbagump.com was registered in Mar 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2031

    bubbagump.com is registered until Mar 2031.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 344 words of copy

    The homepage carries about 344 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER ONLINE WITH EZ CATER” and “SHOP ONLINE”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “Join E-Club” and “Order Online with EZ Cater”.

  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

3 to fix0
  • No DMARC policy

    bubbagump.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    bubbagump.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Amazon Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Founded
1996
Headquarters
San Clemente

Upkeep, stack, hiring and company data from programmable.info

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