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budbee.com website review
Visit site (opens in a new tab)Reviewed 27 October 202620 issues · 91 checks
This review found 20 issues worth fixing on budbee.com, 2 of them high impact, across 91 checks. The most urgent: 2 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90AClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 958 ms |
| May 16, 2026 | 958 ms |
| May 23, 2026 | 962 ms |
| May 30, 2026 | 972 ms |
| Jun 6, 2026 | 979 ms |
| Jun 13, 2026 | 986 ms |
| Jun 20, 2026 | 986 ms |
| Jun 27, 2026 | 992 ms |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 995 ms |
| Jul 18, 2026 | 994 ms |
| Jul 25, 2026 | 981 ms |
| Aug 1, 2026 | 966 ms |
| Aug 8, 2026 | 966 ms |
| Aug 15, 2026 | 960 ms |
| Aug 22, 2026 | 948 ms |
| Aug 29, 2026 | 928 ms |
| Sep 5, 2026 | 921 ms |
| Sep 12, 2026 | 910 ms |
| Sep 19, 2026 | 912 ms |
| Sep 26, 2026 | 914 ms |
| Oct 3, 2026 | 909 ms |
| Oct 10, 2026 | 905 ms |
| Oct 17, 2026 | 899 ms |
| Oct 24, 2026 | 906 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 90 ms |
| May 16, 2026 | 92 ms |
| May 23, 2026 | 93 ms |
| May 30, 2026 | 93 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 93 ms |
| Jun 20, 2026 | 93 ms |
| Jun 27, 2026 | 94 ms |
| Jul 4, 2026 | 94 ms |
| Jul 11, 2026 | 94 ms |
| Jul 18, 2026 | 94 ms |
| Jul 25, 2026 | 94 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 94 ms |
| Aug 22, 2026 | 93 ms |
| Aug 29, 2026 | 92 ms |
| Sep 5, 2026 | 93 ms |
| Sep 12, 2026 | 94 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 95 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 96 ms |
| Oct 24, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused CSS
450 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 90
90/100Your mobile performance score is 90 (desktop: 91). That is in Google's “good” band (90 and up).
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 155 ms of it running JavaScript. That is comfortably low.
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 2.9 s
2.9 sYour largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Delivery with Budbee”.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 90 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 86 ms
86 msReal visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 447 ms
447 msReal visitors wait 447 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.1
0.1The layout barely moves while loading (CLS 0.1, good is under 0.1).
Time to Interactive: 2.9 s
2.9 sThe page is fully interactive after 2.9 s.
Speed Index: 2.4 s
2.4 sVisually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.1 g of CO₂ per visit
0.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 17.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 535 KiB in 42 requests
535 KiBYour homepage downloads 535 KiB in 42 requests on a phone: fonts 318 KiB (5), scripts 114 KiB (20) and stylesheets 71 KiB (14). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
35 links without text
35 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
28 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (6 characters)
Your title is only 6 characters: “Budbee”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (42 characters)
Your meta description is only 42 characters: “Delivery when it suits you who shop online”. 70 to 160 characters is enough to sell the click.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
47 internal links, 15 external
The homepage links to 47 pages on budbee.com and 15 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Delivery with Budbee”.
Canonical URL set
The canonical URL is https://budbee.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://budbee.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (583 words), so crawlers that don't run JavaScript still read it.
Other pages
13 pages share 3 titles
/, /fi, /dk, /nl, /se and /be_fr and 2 others all use the title “Budbee”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
/how-budbee-works, /customer-service, /merchants, /en/how-budbee-works, /en/environment and /en/customer-service and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
/nl, /be_nl and /en/home use the same meta description. A description written for each page earns more clicks.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example /en/how-budbee-works, whose canonical is /how-budbee-works. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/en/about-us has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
3 links through redirect chains
3 links go through two or more redirects, for example https://budbee.com/en/external-privacy-notice.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (budbee.com).
Valid certificate (58 days left)
The certificate from Google Trust Services · WE1 verifies for budbee.com and is valid for another 58 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://budbee.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (30 internal, 11 external) answered without errors.
Domain and trust
No CAA record
budbee.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
budbee.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 12 years old
12 yearsbudbee.com was registered in Feb 2014 through Abion AB. An established domain carries more trust with email providers and search engines.
Registered until Feb 2032
budbee.com is registered until Feb 2032.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 153 words
The homepage has only about 153 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
6 calls to action
The homepage has 6 calls to action, for example “Learn more”, “Learn more!” and “Contact”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Plausible.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_netblocks.google.com include:_netblocks2.google.com include:_netblocks3.google.com include:spf.mandrill…”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Plausible
- Hosting
- Cloudflare
Company
- Headquarters
- Stockholm
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on budbee.com, including 3 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.