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budwing.com website review

Visit site (opens in a new tab)Reviewed 9 November 202639 issues · 83 checks

This review found 39 issues worth fixing on budwing.com, 15 of them high impact, across 83 checks. The most urgent: mobile performance score: 45. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
613 ms378 msMay 23Nov 7554 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026405 ms
May 30, 2026412 ms
Jun 6, 2026421 ms
Jun 13, 2026446 ms
Jun 20, 2026480 ms
Jun 27, 2026509 ms
Jul 4, 2026516 ms
Jul 11, 2026535 ms
Jul 18, 2026522 ms
Jul 25, 2026514 ms
Aug 1, 2026508 ms
Aug 8, 2026496 ms
Aug 15, 2026504 ms
Aug 22, 2026510 ms
Aug 29, 2026514 ms
Sep 5, 2026519 ms
Sep 12, 2026529 ms
Sep 19, 2026521 ms
Sep 26, 2026529 ms
Oct 3, 2026534 ms
Oct 10, 2026491 ms
Oct 17, 2026523 ms
Oct 24, 2026529 ms
Oct 31, 2026586 ms
Nov 7, 2026554 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of budwing.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. budwing.com at 1.2 s1.2 s
  2. budwing.com at 2.4 s2.4 s
  3. budwing.com at 3.6 s3.6 s
  4. budwing.com at 4.8 s4.8 s
  5. budwing.com at 6.1 s6.1 s
  6. budwing.com at 7.3 s7.3 s
  7. budwing.com at 8.5 s8.5 s
  8. budwing.com at 9.7 s9.7 s

Speed

11 to fix45
  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,240 HTML elements

    The page has 4,240 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 1.8 MB and 1.3 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 760 KiB

    About 760 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    600 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Google Tag Manager adds 445 ms

    445 ms

    Google Tag Manager costs a phone 445 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 387 ms. During a long task the page ignores taps.

  • Shopify adds 254 ms

    254 ms

    Shopify costs a phone 254 ms of main-thread work and 1,011 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 307 ms

    307 ms

    Facebook costs a phone 307 ms of main-thread work and 231 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    293 KiB

    8 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    249 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (249 KiB).

  • Reduce unused CSS

    150 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 10 KiB

    10 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 554 ms

    554 ms

    Real visitors wait 554 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 405 ms to 554 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 683 ms

    683 ms

    Real visitors wait 683 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.5 MB in 353 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 353 requests on a phone: images 2.3 MB (49), scripts 1.7 MB (150) and other files 1.0 MB (136). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (516 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9294
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (174 characters)

    Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 59 internal links, 1 external

    The homepage links to 59 pages on budwing.com and 1 external page.

6 checks passed
  • Title: 61 characters

    Your title is a healthy 61 characters: “Sofas and Mattresses Online - Best Prices | BUDWING – Budwing”.

  • Canonical URL set

    The canonical URL is https://budwing.com/en.

  • Structured data in place

    Structured data found: BreadcrumbList, FurnitureStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://budwing.com/sitemap.xml.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 2 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (651 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (41 KiB, 171 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    /en/collections/nova-colecao-2026, /en/collections/black-friday, /en/collections/todos-os-sofas, /en/collections/sofas-cama, /en/collections/sofas-chaise-longue and /en/collections/sofas-de-canto and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Required ref "headerMenu" not found in component header-component”.

2 checks passed
  • Tap targets are thumb-sized

    49 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 317 words of copy

    The homepage carries about 317 words of visible text.

3 checks passed
  • 14 short forms

    14 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at budwing.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Tinyseo Ai Seo Speed · Klaviyo Email Marketing Sms · T Lab Ai Translate · Instaindex · Gempages Builder · Gorgias Live Chat Helpdesk · Kaching Bundles · Microsoft Clarity · Judge Me Reviews · Content Translation · Selleasy · Dondy Whatsapp Chat Widget · Forms · Essential Cart Drawer

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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