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buffbrowz.eu website review
Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 92 checks
This review found 42 issues worth fixing on buffbrowz.eu, 16 of them high impact, across 92 checks. The most urgent: main-thread work: 16.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,697 of 108,870 reviewed websitesbeats 26%
- #48,393 of 61,767 online storesbeats 18%
- #45,577 of 56,365 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
| Nov 7, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Aug 15, 2026 | 216 ms |
| Aug 22, 2026 | 219 ms |
| Aug 29, 2026 | 222 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 237 ms |
| Sep 19, 2026 | 247 ms |
| Sep 26, 2026 | 239 ms |
| Oct 3, 2026 | 228 ms |
| Oct 10, 2026 | 235 ms |
| Oct 17, 2026 | 230 ms |
| Oct 24, 2026 | 240 ms |
| Oct 31, 2026 | 240 ms |
| Nov 7, 2026 | 243 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
3.0 s
4.5 s
6.0 s
7.4 s
8.9 s
10.4 s
11.9 s
Speed
Main-thread work: 16.6 s
A phone's processor spends 16.6 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8,948 HTML elements
The page has 8,948 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (loox.io, Google Tag Manager and Klaviyo and others), adding 2.5 MB and 2.6 s of main-thread time.
Improve image delivery
1.0 MB8 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
747 KiBAbout 747 KiB of JavaScript is downloaded but never used on this page.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 639 ms. During a long task the page ignores taps.
loox.io adds 583 ms
583 msloox.io costs a phone 583 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 489 ms
489 msGoogle Tag Manager costs a phone 489 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 420 ms
420 msKlaviyo costs a phone 420 ms of main-thread work and 633 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
weglot.com adds 359 ms
359 msweglot.com costs a phone 359 ms of main-thread work and 263 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 321 ms
321 msClarity costs a phone 321 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
50 ms · 225 KiB23 files are served with short cache lifetimes, so returning visitors download them again (225 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.4 s
9.4 sYour largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 30.2 s
30.2 sThe page becomes fully interactive after 30.2 s. Good is under 3.8 s.
Speed Index: 15.1 s
15.1 sVisually, the page fills in at 15.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Real-user INP: 242 ms
242 msReal visitors wait 242 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 216 ms to 243 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.027
0.027The layout barely moves while loading (CLS 0.027, good is under 0.1).
Images and page weight
Page weight: 7.9 MB in 646 requests
7.9 MBYour homepage downloads 7.9 MB in 646 requests on a phone: images 3.2 MB (53), scripts 2.5 MB (266) and other files 1.7 MB (297). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
WEB-ASSET-MOBILE_HERO-MAIN-2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
11 images below the first screen load straight away
11 images further down the page (858 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (135 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.2 g of CO₂ per visit
2.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 267.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
Interactive controls must not be nested (4 elements)
Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.
Elements must only use permitted ARIA attributes (2 elements)
Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
38 links without text
38 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
57 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 57 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Brow Lamination & Lash Lift Kits | Professional Supplies – Buff Browz”.
Meta description is long (201 characters)
Your meta description is 201 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
383 internal links, 11 external
The homepage links to 383 pages on buffbrowz.eu and 11 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Buff Browz”.
Canonical URL set
The canonical URL is https://www.buffbrowz.eu/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.buffbrowz.eu/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,923 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.buffbrowz.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages slow to respond
https://www.buffbrowz.eu/collections/lamination, https://www.buffbrowz.eu/collections/brows-lamination-lamination-kits, https://www.buffbrowz.eu/collections/patch-tests, https://www.buffbrowz.eu/collections/brows-lamination-dual-systems and https://www.buffbrowz.eu/collections/buff-tga took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 124 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
61 of 67 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 470 words of copy
The homepage carries about 470 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Brows” and “Shop Lashes”.
20 calls to action
The homepage has 20 calls to action, for example “Join The Community”, “Shop All” and “Apply Here”.
55 short forms
55 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at buffbrowz.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Microsoft Clarity · Hulk Form Builder · Klaviyo Email Marketing Sms · Venn Apps · Orbe Geolocation · Gdpr Backpack · Back In Stock · snapchat.com · nfcube.com · trustpilot.com · loox.io · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on buffbrowz.eu, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.