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bugasalt.com website review

Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 107 checks

This review found 45 issues worth fixing on bugasalt.com, 18 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.3 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.6 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
89 ms87 msMay 16Oct 3187 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202688 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202688 ms
Jul 4, 202688 ms
Jul 11, 202689 ms
Jul 18, 202689 ms
Jul 25, 202688 ms
Aug 1, 202687 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202688 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202688 ms
Oct 24, 202687 ms
Oct 31, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bugasalt.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bugasalt.com at 0.7 s0.7 s
  2. bugasalt.com at 1.4 s1.4 s
  3. bugasalt.com at 2.2 s2.2 s
  4. bugasalt.com at 2.9 s2.9 s
  5. bugasalt.com at 3.6 s3.6 s
  6. bugasalt.com at 4.3 s4.3 s
  7. bugasalt.com at 5.0 s5.0 s
  8. bugasalt.com at 5.8 s5.8 s

bugasalt.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix48
  • Reduce unused JavaScript

    7.3 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.

  • Improve image delivery

    1.1 s · 896 KiB

    16 images could be 896 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 302 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (302 KiB).

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google CDN and govx.com and others), adding 2.3 MB and 982 ms of main-thread time.

  • Reduce unused CSS

    440 ms · 126 KiB

    About 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • Render-blocking requests

    450 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • YouTube adds 342 ms

    342 ms

    YouTube costs a phone 342 ms of main-thread work and 979 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 215 ms

    215 ms

    Google CDN costs a phone 215 ms of main-thread work and 593 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.5 s

    23.5 s

    Your largest element takes 23.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.3 s

    24.3 s

    The page becomes fully interactive after 24.3 s. Good is under 3.8 s.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • 42 images without width and height

    42 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 348 ms

    348 ms

    Scripts block taps and scrolling for 348 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 101 ms

    101 ms

    Real visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 460 ms

    460 ms

    Real visitors wait 460 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 4.9 MB in 242 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 242 requests on a phone: scripts 2.4 MB (75), images 1.4 MB (33) and other files 737 KiB (110). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (590 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 14 images far larger than shown

    284 KiB

    14 images are downloaded at several times the size a phone draws them, for example carousel_sale_shark_shooter_1200x650_1_1200x700.jpg at 1,200 px wide, shown at 358 px. Resized copies would save about 284 KiB.

  • 1 image in older formats

    1 image (51 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8788
  • Frames without titles

    3 frames have no title, so screen-reader users cannot tell what they contain.

  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • <marquee> elements are deprecated and must not be used (1 element)

    <marquee> elements are deprecated and must not be used: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 35 links without text

    35 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7772
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (6 characters)

    Your title is only 6 characters: “search”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 80 internal links, 15 external

    The homepage links to 80 pages on bugasalt.com and 15 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.bugasalt.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bugasalt.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,171 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 16 pages share a title

    /, /pages/shop-collections, /pages/videos-2, /pages/support-center, /pages/about-us and /products/liberty-edition-3-0 and 10 others all use the title “search”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    /pages/shop-collections, /pages/videos-2, /pages/support-center, /pages/about-us, /products/liberty-edition-3-0 and /products/shred-er and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /pages/videos-2 and /pages/about-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 22 small tap targets

    22 of 83 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-images.mailchimp.com/embedcode/classic-061523.css' from origin 'https://www.bu…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.bugasalt.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bugasalt.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE1 verifies for bugasalt.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bugasalt.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 15 days

    bugasalt.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • DNSSEC is off

    bugasalt.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 16 years old

    16 years

    bugasalt.com was registered in Nov 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for bugasalt.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,166 words of copy

    The homepage carries about 1,166 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “Shop Now”.

  • 26 calls to action

    The homepage has 26 calls to action, for example “Shop”, “Shop SHRED-ER” and “Shop BUG-A-SALT”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:68.66.200.203 include:spf.protection.outlook.com include:shops.shopify.com include:spf.gorgias.com include:…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Okendo · Minmaxify Order Limits · Mailchimp · govx.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2023.

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Founded
2012
Headquarters
Santa Monica

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on bugasalt.com, including 18 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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