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bugmd.com website review
Visit site (opens in a new tab)Reviewed 4 November 202615 issues · 76 checks
This review found 15 issues worth fixing on bugmd.com, 3 of them high impact, across 76 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.4 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.4 s |
| Jun 13, 2026 | 4.3 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.0 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.2 s |
| Oct 31, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 303 ms |
| May 23, 2026 | 306 ms |
| May 30, 2026 | 299 ms |
| Jun 6, 2026 | 300 ms |
| Jun 13, 2026 | 303 ms |
| Jun 20, 2026 | 303 ms |
| Jun 27, 2026 | 305 ms |
| Jul 4, 2026 | 304 ms |
| Jul 11, 2026 | 284 ms |
| Jul 18, 2026 | 266 ms |
| Jul 25, 2026 | 246 ms |
| Aug 1, 2026 | 231 ms |
| Aug 8, 2026 | 236 ms |
| Aug 15, 2026 | 241 ms |
| Aug 22, 2026 | 244 ms |
| Aug 29, 2026 | 241 ms |
| Sep 5, 2026 | 246 ms |
| Sep 12, 2026 | 250 ms |
| Sep 19, 2026 | 255 ms |
| Sep 26, 2026 | 256 ms |
| Oct 3, 2026 | 253 ms |
| Oct 10, 2026 | 251 ms |
| Oct 17, 2026 | 251 ms |
| Oct 24, 2026 | 254 ms |
| Oct 31, 2026 | 255 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 260 ms
260 msReal visitors wait 260 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
4 checks passed
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user TTFB: 799 ms
799 msReal visitors wait 799 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 303 ms to 255 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.4 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 5.1 MB
5.1 MBYour homepage downloads 5.1 MB on a phone, 453 KiB of it images (9%). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
52 KiB2 images are downloaded at several times the size a phone draws them, for example shome-split-hero-epc.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 52 KiB.
About 1.5 g of CO₂ per visit
1.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 75 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
67 internal links, 7 external
The homepage links to 67 pages on bugmd.com and 7 external pages.
7 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “BugMD is an easy way to kill fleas, mites, ticks, roaches, bed bugs, and more. If you’re tired of living with disgustin…”.
One H1 headline
Your main headline reads: “The Safe* Way to Drive Rodents Out”.
Title: 41 characters
Your title is a healthy 41 characters: “BugMD | Powerful Plant-Based Pest Control”.
Canonical URL set
The canonical URL is https://bugmd.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bugmd.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,392 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
/pages/catalog, /collections/all-products, /pages/where-to-buy, /products/bugmd-vamoose-pro, /pages/select-your-defense and /collections/flying-pests and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/pages/catalog has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/pages/where-to-buy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25147873&Ver=2&mid=0adabf81-fad5-4f43-90b3-3df8f02ba51b&bo=1&sid=c01095f0d87611f183652ff68c5bf4b1&vid=c0109b90d87611f19af79bcc1529cc51&vids=1&msclkid=N&pi=918639831&lg.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Unexpected token ';'”.
2 checks passed
Tap targets are thumb-sized
14 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://bugmd.com/account/login.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (bugmd.com).
Valid certificate (53 days left)
The certificate from Let's Encrypt · YE2 verifies for bugmd.com and is valid for another 53 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://bugmd.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 34 links work
All 34 links checked from your homepage (27 internal, 7 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
bugmd.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bugmd.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsbugmd.com was registered in Sep 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
bugmd.com is registered until Sep 2027.
Content and conversion
About 1,202 words of copy
The homepage carries about 1,202 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP VAMOOSE PRO”.
25 calls to action
The homepage has 25 calls to action, for example “Shop Vamoose Pro”, “Shop Essential Pest Control” and “BUY NOW — Essential Pest Control”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks, 18 customer or partner logos, a star rating, 3 trust badges and “35,000+ happy customers”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:tevyxk4mrt.powerspf.com -all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
37 cookies set on arrival
37Opening the homepage sets 37 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
82 other companies contacted
Loading the homepage contacts 82 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pandectes Gdpr · Zotek Facebook Tiktok Pixel · Userway Website Accessibility · Gempages Builder · Klaviyo Email Marketing Sms · Ecomposer Builder · Triplewhale · Gdpr Cookie Consent · Onepixel · Applovin Shop Integration · Reviews Co Uk Product And Merchant Review Collection · rechargecdn.com · arhamcommerce.com · signifyd.com · shareasale.com · electricsms.com · gorgias.chat · socialsnowball.io · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 3 open roles
- Job board
- workable
- Careers page
- apply.workable.com/bugmd (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 15 issues on bugmd.com, including 4 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.