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building-blocks.com website review

Visit site (opens in a new tab)Reviewed 19 October 202635 issues · 107 checks

This review found 35 issues worth fixing on building-blocks.com, 15 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.4 s
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
168 ms106 msMay 2Oct 17146 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026161 ms
May 9, 2026153 ms
May 16, 2026146 ms
May 23, 2026134 ms
May 30, 2026129 ms
Jun 6, 2026128 ms
Jun 13, 2026122 ms
Jun 20, 2026128 ms
Jun 27, 2026133 ms
Jul 4, 2026122 ms
Jul 11, 2026126 ms
Jul 18, 2026124 ms
Jul 25, 2026117 ms
Aug 1, 2026122 ms
Aug 8, 2026125 ms
Aug 15, 2026119 ms
Aug 22, 2026113 ms
Aug 29, 2026114 ms
Sep 5, 2026115 ms
Sep 12, 2026126 ms
Sep 19, 2026149 ms
Sep 26, 2026150 ms
Oct 3, 2026148 ms
Oct 10, 2026146 ms
Oct 17, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of building-blocks.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. building-blocks.com at 0.4 s0.4 s
  2. building-blocks.com at 0.9 s0.9 s
  3. building-blocks.com at 1.3 s1.3 s
  4. building-blocks.com at 1.7 s1.7 s
  5. building-blocks.com at 2.2 s2.2 s
  6. building-blocks.com at 2.6 s2.6 s
  7. building-blocks.com at 3.1 s3.1 s
  8. building-blocks.com at 3.5 s3.5 s

building-blocks.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix48
  • Render-blocking requests

    1.3 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,569 HTML elements

    The page has 3,569 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    600 ms · 441 KiB

    About 441 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Use efficient cache lifetimes

    650 ms · 179 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (179 KiB).

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 523 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (reddit, Cookiebot and JSDelivr CDN and others), adding 1.4 MB and 308 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • rive.app adds 16 ms

    16 ms

    rive.app costs a phone 16 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    131 KiB

    3 images could be 131 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    49 KiB

    49 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 116 ms

    116 ms

    Your server sent the HTML in 116 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 876 ms

    876 ms

    Scripts block taps and scrolling for 876 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 201 ms

    201 ms

    Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 161 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.097

    0.097

    The layout barely moves while loading (CLS 0.097, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.8 MB in 148 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 148 requests on a phone: other files 1.6 MB (17), scripts 1.0 MB (37) and images 808 KiB (71). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    15 KiB

    1 image is downloaded at several times the size a phone draws it, for example campaigns-marketing-campaign-api-6.svg at 1,224 px wide, shown at 342 px. Resized copies would save about 15 KiB.

  • 1 image in older formats

    1 image (51 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7987
  • Invalid ARIA attributes

    17 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Required ARIA attributes must be provided (1 element)

    Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (49 elements)

    All page content should be contained by landmarks: 49 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 102 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 160 internal links, 13 external

    The homepage links to 160 pages on building-blocks.com and 13 external pages.

7 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Behind every customer moment is a conversation that just works. CM.com connects messaging, marketing, service and payme…”.

  • One H1 headline

    Your main headline reads: “The only AI platform that runs the whole conversation and everything it leads to”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “One platform for every customer interaction | CM.com”.

  • Canonical URL set

    The canonical URL is https://www.cm.com/.

  • Structured data in place

    Structured data found: Organization and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cm.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,557 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    42 of 42 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 2 redirects before the homepage

    Opening https://building-blocks.com goes through 2 redirects before the homepage loads.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://login.cm.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cm.com).

  • Valid certificate (66 days left)

    The certificate from Google Trust Services · WE1 verifies for building-blocks.com and is valid for another 66 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://building-blocks.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

4 checks passed
  • Domain is 11 years old

    11 years

    cm.com was registered in Jan 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only comodoca.com, digicert.com, letsencrypt.org and pki.goog to issue certificates for cm.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    cm.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jan 2035

    cm.com is registered until Jan 2035.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,239 words of copy

    The homepage carries about 1,239 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “Talk to an expert”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Pricing”, “Talk to an expert” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 19 customer or partner logos, 1 trust badge and “10k+ Companies”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:217.100.39.178 ip4:205.201.128.0/20 ip4:198.2.128.0/18 ip4:148.105.8.0/21 ip4:188.94.186.92/32 ip4:188.94.18…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Reddit Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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