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bulbhead.com website review
Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 112 checks
This review found 45 issues worth fixing on bulbhead.com, 17 of them high impact, across 112 checks. The most urgent: main-thread work: 14.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #76,083 of 83,434 reviewed websitesbeats 7%
- #39,975 of 41,882 online storesbeats 4%
- #35,919 of 37,242 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.8 s |
| Aug 15, 2026 | 4.9 s |
| Aug 22, 2026 | 4.9 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 227 ms |
| May 23, 2026 | 227 ms |
| May 30, 2026 | 225 ms |
| Jun 6, 2026 | 227 ms |
| Jun 13, 2026 | 225 ms |
| Jun 20, 2026 | 227 ms |
| Jun 27, 2026 | 229 ms |
| Jul 4, 2026 | 230 ms |
| Jul 11, 2026 | 237 ms |
| Jul 18, 2026 | 238 ms |
| Jul 25, 2026 | 238 ms |
| Aug 1, 2026 | 357 ms |
| Aug 8, 2026 | 373 ms |
| Aug 15, 2026 | 385 ms |
| Aug 22, 2026 | 382 ms |
| Aug 29, 2026 | 282 ms |
| Sep 5, 2026 | 263 ms |
| Sep 12, 2026 | 239 ms |
| Sep 19, 2026 | 240 ms |
| Sep 26, 2026 | 242 ms |
| Oct 3, 2026 | 239 ms |
| Oct 10, 2026 | 242 ms |
| Oct 17, 2026 | 252 ms |
| Oct 24, 2026 | 253 ms |
| Oct 31, 2026 | 263 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.5 s
4.7 s
5.9 s
7.1 s
8.2 s
9.4 s
bulbhead.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 14.0 s
A phone's processor spends 14.0 s on main-thread work while loading, 6.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.3 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7,078 HTML elements
The page has 7,078 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.4 MB and 2.4 s of main-thread time.
Use efficient cache lifetimes
1.4 MB48 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Reduce unused JavaScript
1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 957 ms
957 msGoogle Tag Manager costs a phone 957 ms of main-thread work and 1,001 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
500 ms · 289 KiB13 images could be 289 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 473 ms. During a long task the page ignores taps.
Google CDN adds 465 ms
465 msGoogle CDN costs a phone 465 ms of main-thread work and 61 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 324 ms
324 msFacebook costs a phone 324 ms of main-thread work and 229 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Attentive adds 126 ms
126 msAttentive costs a phone 126 ms of main-thread work and 803 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
125 KiBPolyfills for old browsers add 125 KiB JavaScript that modern phones do not need.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 17.7 s
17.7 sVisually, the page fills in at 17.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 41.9 s
41.9 sThe page becomes fully interactive after 41.9 s. Good is under 3.8 s.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A Pocket Hose Ballistic set in black and red, featuring an …”.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 294 ms
294 msReal visitors wait 294 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.115
0.115The layout shifts by 0.115 while loading, so content jumps under the reader's thumb. Good is under 0.1.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 227 ms to 263 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user TTFB: 673 ms
673 msReal visitors wait 673 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 7.9 MB in 500 requests
7.9 MBYour homepage downloads 7.9 MB in 500 requests on a phone: scripts 3.6 MB (141), images 2.4 MB (111) and other files 813 KiB (173). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
PH-Ballistic-Red-25.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.2 g of CO₂ per visit
2.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 268.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
27 tap targets too small
27 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h6, h3 → h5 and h1 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“”, “Find the Perfect Product for the Perfect Everyday…” and “Your Closet is Overcrowded”). One clear main headline is easier for people and search engines.
Meta description is long (180 characters)
Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
188 internal links, 9 external
The homepage links to 188 pages on bulbhead.com and 9 external pages.
6 checks passed
Title: 34 characters
Your title is a healthy 34 characters: “BulbHead® The Home of Bright Ideas”.
Canonical URL set
The canonical URL is https://www.bulbhead.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bulbhead.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,564 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages without a meta description
/pages/bulbhead-support, /collections/airing-on-tv-now, /pages/rewards, /pages/help-center, /pages/contact-us and /collections/best-sellers and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://secure.adnxs.com/px?id=1049565&seg=15267444&redir=https%3A%2F%2Fpixel.mediaiqdigital.com%2Fpixel%3Fu3%3D%26u4%3D%26pixel_id%3D1049565%26uid%3D%24%7BUID%7D&t=2.
36 small tap targets
36 of 143 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.bulbhead.com/products/pocket-hose-copper-bullet (404).
1 broken external link
1 link to other sites is dead, for example https://bulbheadsupport.gorgias.help/en-US/security-policy-384107 (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (bulbhead.com).
Valid certificate (47 days left)
The certificate from Let's Encrypt · YE1 verifies for bulbhead.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://bulbhead.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
bulbhead.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bulbhead.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 13 years old
13 yearsbulbhead.com was registered in Oct 2013 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
bulbhead.com is registered until Oct 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 501 words of copy
The homepage carries about 501 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All”.
9 calls to action
The homepage has 9 calls to action, for example “start here”, “Order History” and “Contact Us”.
13 short forms
13 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 911 testimonial or review blocks, a star rating and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:ordermotion.com include:esp1.co include:internal.bulbh…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
13 trackers load before any consent
13Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
56 cookies set on arrival
56Opening the homepage sets 56 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
92 other companies contacted
Loading the homepage contacts 92 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 2.1.1, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on bulbhead.com, including 24 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.