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bullymaxshop.com website review
Visit site (opens in a new tab)Reviewed 12 November 202632 issues · 84 checks
This review found 32 issues worth fixing on bullymaxshop.com, 8 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,148 of 108,868 reviewed websitesbeats 72%
- #16,603 of 61,767 online storesbeats 67%
- #16,113 of 56,365 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 190 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 219 ms |
| Jun 13, 2026 | 223 ms |
| Jun 20, 2026 | 232 ms |
| Jun 27, 2026 | 236 ms |
| Jul 4, 2026 | 233 ms |
| Jul 11, 2026 | 231 ms |
| Jul 18, 2026 | 226 ms |
| Jul 25, 2026 | 221 ms |
| Aug 1, 2026 | 224 ms |
| Aug 8, 2026 | 229 ms |
| Aug 15, 2026 | 229 ms |
| Aug 22, 2026 | 238 ms |
| Aug 29, 2026 | 238 ms |
| Sep 5, 2026 | 240 ms |
| Sep 12, 2026 | 246 ms |
| Sep 19, 2026 | 246 ms |
| Sep 26, 2026 | 250 ms |
| Oct 3, 2026 | 245 ms |
| Oct 10, 2026 | 247 ms |
| Oct 17, 2026 | 246 ms |
| Oct 24, 2026 | 244 ms |
| Oct 31, 2026 | 238 ms |
| Nov 7, 2026 | 237 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
2.8 s · 516 KiBAbout 516 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 358 KiB13 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Google CDN and smile.io and others), adding 1.5 MB and 345 ms of main-thread time.
Render-blocking requests
300 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
rebuyengine.com adds 133 ms
133 msrebuyengine.com costs a phone 133 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,775 HTML elements
The page has 1,775 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 103 ms
103 msGoogle CDN costs a phone 103 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
100 ms · 83 KiB11 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Reduce unused CSS
28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 748 ms of it running JavaScript. That is comfortably low.
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.5 s
15.5 sYour largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “100+ Million Meals Served HIGH CALORIE & HIGH PROTEIN DOG F…”.
Time to Interactive: 15.6 s
15.6 sThe page becomes fully interactive after 15.6 s. Good is under 3.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 190 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user TTFB: 524 ms
524 msReal visitors wait 524 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 153 ms
153 msScripts block the page for only 153 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 193 requests
2.6 MBYour homepage downloads 2.6 MB in 193 requests on a phone: scripts 1.2 MB (87), images 662 KiB (24) and fonts 462 KiB (9). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (183 characters)
Your meta description is 183 characters; Google truncates after about 160, so the end of your pitch is cut.
130 internal links, 8 external
The homepage links to 130 pages on bullymaxshop.com and 8 external pages.
7 checks passed
One H1 headline
Your main headline reads: “High Calorie & High Protein Dog Food”.
Title: 52 characters
Your title is a healthy 52 characters: “Bully Max ® | #1 Rated Dog Food & Muscle Supplements”.
Canonical URL set
The canonical URL is https://shop.bullymax.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://shop.bullymax.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 2 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (920 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://shop.bullymax.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://shop.bullymax.com/collections/autoship-get-10-off is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://shop.bullymax.com/pages/contact-us and https://shop.bullymax.com/pages/contact all use the title “Contact Bully Max: Phone, Chat, Email, & Address - Bully Max”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://shop.bullymax.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://shop.bullymax.com/pages/contact-us and https://shop.bullymax.com/pages/contact use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://shop.bullymax.com/pages/contact-us, whose canonical is https://shop.bullymax.com/pages/contact. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 840 words of copy
The homepage carries about 840 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Help & Contact Submenu” and “Shop Dog Food >”.
19 calls to action
The homepage has 19 calls to action, for example “Get 10% OFF with a recurring order >”, “Login / Register >” and “Contact us>”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 30 testimonial or review blocks, 9 customer or partner logos, a star rating and 1 trust badge.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bullymaxshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Yoast Seo · Freegifts · rechargecdn.com · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on bullymaxshop.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.