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bund.de website review
Visit site (opens in a new tab)Reviewed 28 October 202627 issues · 72 checks
This review found 27 issues worth fixing on bund.de, 10 of them high impact, across 72 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 91 ms |
| May 16, 2026 | 90 ms |
| May 23, 2026 | 89 ms |
| May 30, 2026 | 89 ms |
| Jun 6, 2026 | 89 ms |
| Jun 13, 2026 | 90 ms |
| Jun 20, 2026 | 90 ms |
| Jun 27, 2026 | 91 ms |
| Jul 4, 2026 | 91 ms |
| Jul 11, 2026 | 91 ms |
| Jul 18, 2026 | 91 ms |
| Jul 25, 2026 | 91 ms |
| Aug 1, 2026 | 91 ms |
| Aug 8, 2026 | 91 ms |
| Aug 15, 2026 | 91 ms |
| Aug 22, 2026 | 91 ms |
| Aug 29, 2026 | 92 ms |
| Sep 5, 2026 | 92 ms |
| Sep 12, 2026 | 91 ms |
| Sep 19, 2026 | 91 ms |
| Sep 26, 2026 | 91 ms |
| Oct 3, 2026 | 91 ms |
| Oct 10, 2026 | 91 ms |
| Oct 17, 2026 | 91 ms |
| Oct 24, 2026 | 92 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.1 s
3.6 s
4.1 s
bund.de does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
150 ms · 1,012 KiB14 images could be 1,012 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 85). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 127 KiBAbout 127 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.
Reduce unused CSS
57 KiBAbout 57 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 85 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 558 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.74
0.74For real visitors the layout shifts by 0.74 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 1.175
1.175The layout shifts by 1.175 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “img.start-stage__background-image”. Most of its time is resource load delay (3.2 s).
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Time to Interactive: 4.4 s
4.4 sThe page becomes fully interactive after 4.4 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 91 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 88 ms
88 msReal visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 390 ms
390 msReal visitors wait 390 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 60 ms
60 msScripts block the page for only 60 ms while loading. Good is under 200 ms.
Images and page weight
About 0.5 g of CO₂ per visit
0.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.9 MB in 86 requests
1.9 MBYour homepage downloads 1.9 MB in 86 requests on a phone: images 1.3 MB (24), scripts 564 KiB (40) and fonts 48 KiB (2). That is a lean page.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (25 characters)
Your title is only 25 characters: “Bundesportal | start page”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
3 checks passed
Canonical URL set
The canonical URL is https://verwaltung.bund.de/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://verwaltung.bund.de/leistungsverzeichnis/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Applying inline style violates the following Content Security Policy directive 'style-src 'self' 'nonce-j7L6yMByPBWIL2W…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 redirects before the homepage
Opening https://bund.de goes through 2 redirects before the homepage loads.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (verwaltung.bund.de).
Valid certificate (163 days left)
The certificate from D-Trust GmbH · D-TRUST EV CA 2-23-1 2023 verifies for bund.de and is valid for another 163 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bund.de redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
No CAA record
bund.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 0 words
The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf1.bund.de -all”.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on bund.de, including 10 speed issues, 6 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.