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bunker27.com website review
Visit site (opens in a new tab)Reviewed 10 November 202639 issues · 88 checks
This review found 39 issues worth fixing on bunker27.com, 10 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,323 of 108,854 reviewed websitesbeats 44%
- #36,257 of 61,765 online storesbeats 36%
- #34,680 of 56,365 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 112 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 115 ms |
| Jun 20, 2026 | 119 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 117 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 114 ms |
| Sep 26, 2026 | 114 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 124 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
3.4 s
6.7 s
10.1 s
13.5 s
16.9 s
20.2 s
23.6 s
27.0 s
Speed
Reduce unused JavaScript
1.5 s · 545 KiBAbout 545 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (govx.com, Clarity and alia-prod.com and others), adding 1.8 MB and 1.5 s of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
govx.com adds 453 ms
453 msgovx.com costs a phone 453 ms of main-thread work and 7 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 245 ms
245 msShopify costs a phone 245 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 264 ms
264 msalia-prod.com costs a phone 264 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 303 ms
303 msClarity costs a phone 303 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,424 HTML elements
The page has 2,424 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
azurefd.net adds 45 ms
45 msazurefd.net costs a phone 45 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
242 KiB15 files are served with short cache lifetimes, so returning visitors download them again (242 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.
Improve image delivery
84 KiB4 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 31.9 s
31.9 sVisually, the page fills in at 31.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 22.3 s
22.3 sThe page becomes fully interactive after 22.3 s. Good is under 3.8 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Largest content (LCP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 122 ms
122 msReal visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 571 ms
571 msReal visitors wait 571 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 181 ms
181 msScripts block the page for only 181 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 410 requests
4.8 MBYour homepage downloads 4.8 MB in 410 requests on a phone: scripts 1.8 MB (173), images 1.2 MB (26) and other files 1.0 MB (177). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (45 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
34 links without text
34 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 62 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (303 characters)
Your meta description is 303 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.bunker27.com/search?q={search_term_string}")”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
255 internal links, 13 external
The homepage links to 255 pages on bunker27.com and 13 external pages.
5 checks passed
Title: 54 characters
Your title is a healthy 54 characters: “Bunker 27 | Veteran Owned Military & Patriotic Apparel”.
Canonical URL set
The canonical URL is https://www.bunker27.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bunker27.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,005 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.bunker27.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://www.bunker27.com/pages/gift-guide-2026, https://www.bunker27.com/collections/best-sellers, https://www.bunker27.com/collections/america-250, https://www.bunker27.com/collections/tops, https://www.bunker27.com/collections/button-down and https://www.bunker27.com/collections/bottoms have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.bunker27.com/products/bunker-27-build-your-own-pack has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://www.bunker27.com/collections/gear and https://www.bunker27.com/collections/hats took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
2 checks passed
Tap targets are thumb-sized
59 of 61 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 299 words of copy
The homepage carries about 299 words of visible text.
3 checks passed
11 calls to action
The homepage has 11 calls to action, for example “FEATURED PRODUCT Send It SHOP NOW”, “FEATURED PRODUCT Fitness Taco SHOP NOW” and “FEATURED COLLECTION HUMOR TEES SHOP NOW”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bunker27.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Klaviyo Email Marketing Sms · Judge Me Reviews · Microsoft Clarity · Triplewhale · Back In Stock · Upcart · verifypass.com · govx.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Huntington
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on bunker27.com, including 19 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.