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buxtonco.com website review
Visit site (opens in a new tab)Reviewed 31 October 202626 issues · 72 checks
This review found 26 issues worth fixing on buxtonco.com, 10 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 5.2 s |
| Jul 18, 2026 | 5.7 s |
| Jul 25, 2026 | 5.5 s |
| Aug 1, 2026 | 5.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 146 ms |
| May 16, 2026 | 144 ms |
| May 23, 2026 | 127 ms |
| May 30, 2026 | 122 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 122 ms |
| Jun 20, 2026 | 132 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 164 ms |
| Jul 25, 2026 | 166 ms |
| Aug 1, 2026 | 161 ms |
| Aug 8, 2026 | 198 ms |
| Aug 15, 2026 | 210 ms |
| Aug 22, 2026 | 210 ms |
| Aug 29, 2026 | 210 ms |
| Sep 5, 2026 | 191 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 111 ms |
| Oct 17, 2026 | 102 ms |
| Oct 24, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
6.4 s · 684 KiBAbout 684 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.4 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 190 KiB5 files are served with short cache lifetimes, so returning visitors download them again (190 KiB).
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
5 third-party services on the page
5 third-party services load with your homepage (Google CDN, Google Tag Manager and Hubspot and others), adding 1.6 MB and 570 ms of main-thread time.
Google CDN adds 384 ms
384 msGoogle CDN costs a phone 384 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 66 KiB2 images could be 66 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
1,662 HTML elements
The page has 1,662 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.
Reduce unused CSS
18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.2 s
2.2 sReal visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 9.3 s
9.3 sThe first text or image appears after 9.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 12.2 s
12.2 sYour largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to improve your experience on our site. By u…”.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 12.4 s
12.4 sThe page becomes fully interactive after 12.4 s. Good is under 3.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
5 checks passed
Real-user INP: 122 ms
122 msReal visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 27% faster for real visitors
-27%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 146 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 76 ms
76 msScripts block the page for only 76 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.2 MB in 55 requests
2.2 MBYour homepage downloads 2.2 MB in 55 requests on a phone: scripts 1.5 MB (16), other files 359 KiB (4) and images 186 KiB (24). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 225 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
94 internal links, 3 external
The homepage links to 94 pages on buxtonco.com and 3 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Analyze markets with a location intelligence platform. Intuitive mapping and reporting for market and location optimiza…”.
One H1 headline
Your main headline reads: “Audiense In-Person”.
Title: 53 characters
Your title is a healthy 53 characters: “Location Intelligence & Analytics Platform | Audiense”.
Canonical URL set
The canonical URL is https://www.audiense.com/products/audiense-in-person/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.audiense.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,804 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.audiense.com/llms.txt (33 KiB, 133 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,280 words of copy
The homepage carries about 1,280 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get a demo”.
12 calls to action
The homepage has 12 calls to action, for example “Careers Join our team”, “Contact us Get in touch with Audiense” and “Request a free trial”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks and 7 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at buxtonco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on buxtonco.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.