buybill.co website review

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

About 143 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

3 images could be 272 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

4 third-party services load with your homepage (mailerlite.com, mlcdn.com and Google Fonts and others), adding 230 KiB and 53 ms of main-thread time.

About 65 KiB of CSS is downloaded but never applied on this page.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Introduction to Buybill (subtitles are included in the vide…”.

The first text or image appears after 6.3 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 images are downloaded at several times the size a phone draws them, for example image_1748810146167-DM2ELxlZ.png at 1,170 px wide, shown at 358 px. Resized copies would save about 169 KiB.

3 images (330 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (76 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your title is 67 characters, so Google will cut it off around 60: “Buybill - Stop Running Your Business Alone | AI Operations for SMEs”.

Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 14 pages on buybill.co and 7 external pages.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.buybill.co/privacy_policy, whose canonical is https://www.buybill.co/privacy-policy. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 8 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://assets.mailerlite.com/css/universal.css' from origin 'https://www.buybill.co' has …”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,053 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.