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buysecuremat.com website review

Visit site (opens in a new tab)Reviewed 13 November 202633 issues · 80 checks

This review found 33 issues worth fixing on buysecuremat.com, 12 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.5 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
95 ms82 msJun 6Sep 2683 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 202692 ms
Jun 13, 202692 ms
Jun 20, 202691 ms
Jun 27, 202693 ms
Jul 25, 202692 ms
Sep 5, 202687 ms
Sep 26, 202683 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of buysecuremat.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. buysecuremat.com at 0.4 s0.4 s
  2. buysecuremat.com at 0.8 s0.8 s
  3. buysecuremat.com at 1.1 s1.1 s
  4. buysecuremat.com at 1.5 s1.5 s
  5. buysecuremat.com at 1.9 s1.9 s
  6. buysecuremat.com at 2.3 s2.3 s
  7. buysecuremat.com at 2.6 s2.6 s
  8. buysecuremat.com at 3.0 s3.0 s

Speed

6 to fix65
  • Reduce unused JavaScript

    2.0 s · 329 KiB

    About 329 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 351 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (351 KiB).

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    350 ms · 96 KiB

    2 images could be 96 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 53 ms

    53 ms

    Shopify costs a phone 53 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (reamaze.com, getshogun.com and Klaviyo and others), adding 878 KiB and 399 ms of main-thread time.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    150 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 826 ms of it running JavaScript. That is comfortably low.

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 12.9 s

    12.9 s

    Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mobile Banner”.

  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 92 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 593 ms

    593 ms

    Real visitors wait 593 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 36 ms

    36 ms

    Scripts block the page for only 36 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.2 MB in 235 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 235 requests on a phone: scripts 917 KiB (72), other files 826 KiB (132) and images 234 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    44 KiB

    1 image is downloaded at several times the size a phone draws it, for example BSM_SF_2025_Mobile.png at 1,500 px wide, shown at 390 px. Resized copies would save about 44 KiB.

  • About 0.6 g of CO₂ per visit

    0.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 76.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 8995
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9278
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (14 characters)

    Your title is only 14 characters: “The Secure Mat”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 67 H1 headlines

    There are 67 <h1> headlines (“<img src="//buysecuremat.com/cdn/shop/files/logo_…”, “TREAT YOURSELF THIS SEASON” and “Feel safer in your shower and home with the secur…”). One clear main headline is easier for people and search engines.

  • 31 internal links, 7 external

    The homepage links to 31 pages on buysecuremat.com and 7 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://buysecuremat.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://buysecuremat.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,456 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://buysecuremat.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix63
  • 1 page without a title

    https://buysecuremat.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://buysecuremat.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 7 pages without a meta description

    https://buysecuremat.com/collections/all, https://buysecuremat.com/collections/bathroom-essentials, https://buysecuremat.com/collections/neck-support, https://buysecuremat.com/customer_authentication/redirect, https://buysecuremat.com/pages/reviews and https://buysecuremat.com/policies/privacy-policy and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://buysecuremat.com/pages/the-secure-mat, whose canonical is https://buysecuremat.com/pages/the-secure-mat-bundle. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://buysecuremat.com/customer_authentication/redirect, https://buysecuremat.com/pages/the-secure-mat and https://buysecuremat.com/pages/reviews have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://buysecuremat.com/pages/the-secure-mat and https://buysecuremat.com/pages/reviews have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 7385
  • 3 small tap targets

    3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 402 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 408 words of copy

    The homepage carries about 408 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “SHOP ALL”, “Contact Us” and “Track My Order”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at buysecuremat.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Onward · Checkmate · Klaviyo Email Marketing Sms · Reamaze Live Chat Helpdesk · Okendo · Trakt · gorgias.chat · dyn-rev.app · onetext.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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  • Ranked channels, outreach sequences and content angles
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