by-crea.com website review

The page has 3,070 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 135 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

A phone's processor spends 2.1 s on main-thread work while loading, 598 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and cdn-cookieyes.com and others), adding 517 KiB and 212 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

1 long task block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

14 KiB could be saved by minifying JavaScript.

7 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

2 images could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 2.5 MB in 260 requests on a phone: other files 900 KiB (139), scripts 713 KiB (71) and images 610 KiB (17). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links do not have a discernible name (1 element).

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 70 characters, so Google will cut it off around 60: “by Crea – Handmade Scandinavian Furniture | Bar Stools, Chairs, Tables”.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//by-crea.com/cdn/shop/files/by-crea-wordmark-ink.svg?v…”.

The homepage links to 129 pages on by-crea.com and 15 external pages.

https://by-crea.com/policies/privacy-policy and https://by-crea.com/en-us/collections/armchairs have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://by-crea.com/policies/privacy-policy, whose canonical is https://by-crea.com/en-us/policies/privacy-policy. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

1 error was logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 400 (Bad Request)”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,090 words of visible text.