bybiehl.jp website review

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

5 images could be 159 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

6 files are served with short cache lifetimes, so returning visitors download them again (66 KiB).

About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

About 34 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 third-party services load with your homepage (Shopify, shgcdn3.com and snapppt.com and others), adding 119 KiB and 58 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

just_love_mobile_add_launch.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 13 characters: “byBiehl Japan”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/byBiehl_logo_gold.svg")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 73 pages on bybiehl.jp and 3 external pages.

https://bybiehl.jp/collections/all, https://bybiehl.jp/collections/%E3%82%A4%E3%83%A4%E3%83%AA%E3%83%B3%E3%82%B0, https://bybiehl.jp/collections/%E3%83%8D%E3%83%83%E3%82%AF%E3%83%AC%E3%82%B9, https://bybiehl.jp/collections/%E3%83%96%E3%83%AC%E3%82%B9%E3%83%AC%E3%83%83%E3%83%88, https://bybiehl.jp/collections/%E3%83%AA%E3%83%B3%E3%82%B0 and https://bybiehl.jp/collections and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://bybiehl.jp/collections/%E3%82%A4%E3%83%A4%E3%83%AA%E3%83%B3%E3%82%B0, whose canonical is https://bybiehl.jp/collections/%e3%82%a4%e3%83%a4%e3%83%aa%e3%83%b3%e3%82%b0. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://bybiehl.jp/collections has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 117 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.