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bylivi.dk website review
Visit site (opens in a new tab)Reviewed 10 November 202645 issues · 90 checks
This review found 45 issues worth fixing on bylivi.dk, 16 of them high impact, across 90 checks. The most urgent: page weight: 11.6 MB in 330 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #71,980 of 108,955 reviewed websitesbeats 30%
- #45,814 of 61,775 online storesbeats 22%
- #43,335 of 56,370 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 253 ms |
| May 30, 2026 | 256 ms |
| Jun 6, 2026 | 280 ms |
| Jun 13, 2026 | 294 ms |
| Jun 20, 2026 | 302 ms |
| Jun 27, 2026 | 305 ms |
| Jul 4, 2026 | 294 ms |
| Jul 11, 2026 | 295 ms |
| Jul 18, 2026 | 288 ms |
| Jul 25, 2026 | 286 ms |
| Aug 1, 2026 | 315 ms |
| Aug 8, 2026 | 312 ms |
| Aug 15, 2026 | 306 ms |
| Aug 22, 2026 | 302 ms |
| Aug 29, 2026 | 295 ms |
| Sep 5, 2026 | 286 ms |
| Sep 12, 2026 | 277 ms |
| Sep 19, 2026 | 285 ms |
| Sep 26, 2026 | 271 ms |
| Oct 3, 2026 | 264 ms |
| Oct 10, 2026 | 275 ms |
| Oct 17, 2026 | 280 ms |
| Oct 24, 2026 | 304 ms |
| Oct 31, 2026 | 316 ms |
| Nov 7, 2026 | 298 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,089 HTML elements
The page has 4,089 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
5.5 MB11 images could be 5.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, POWr and gotolstoy.com and others), adding 1.8 MB and 1.1 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Shopify adds 347 ms
347 msShopify costs a phone 347 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
360 KiBAbout 360 KiB of JavaScript is downloaded but never used on this page.
POWr adds 268 ms
268 msPOWr costs a phone 268 ms of main-thread work and 13 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 97 KiB16 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
65 KiBPolyfills for old browsers add 65 KiB JavaScript that modern phones do not need.
Minify JavaScript
25 KiB25 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 50 ms
50 msYour server sent the HTML in 50 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.3 s
28.3 sThe page becomes fully interactive after 28.3 s. Good is under 3.8 s.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Real-user INP: 403 ms
403 msReal visitors wait 403 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 253 ms to 298 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 439 ms
439 msScripts block taps and scrolling for 439 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 338 ms
338 msReal visitors wait 338 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.025
0.025The layout barely moves while loading (CLS 0.025, good is under 0.1).
Images and page weight
Page weight: 11.6 MB in 330 requests
11.6 MBYour homepage downloads 11.6 MB in 330 requests on a phone: images 9.2 MB (68), scripts 1.3 MB (141) and other files 949 KiB (103). Under 2 MB keeps phones on slow connections fast.
17 images far larger than shown
6.5 MB17 images are downloaded at several times the size a phone draws them, for example ByLivi_-_2026.10_-_Udvalgte-61_1.jpg at 2,832 px wide, shown at 194 px. Resized copies would save about 6.5 MB.
5 images over 500 KB
5 images weigh 5.1 MB together. On a phone connection a single image that size takes seconds.
An image on the first screen is lazy-loaded
Skaermbillede_2022-04-14_kl._12.14.58.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (337 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (96 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.3 g of CO₂ per visit
3.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.29 g of CO₂e: 395.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
12 elements hidden from screen readers can still receive keyboard focus.
Elements must only use permitted ARIA attributes (8 elements)
Elements must only use permitted ARIA attributes: 8 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
35 links without text
35 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 203 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (7 characters)
Your title is only 7 characters: “By Livi”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
141 internal links, 0 external
The homepage links to 141 pages on bylivi.dk and 0 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://bylivi.dk/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bylivi.dk/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://bylivi.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://bylivi.dk/collections/alle-smykker-nyheder, https://bylivi.dk/collections/all, https://bylivi.dk/collections/best-seller, https://bylivi.dk/collections/earing, https://bylivi.dk/collections/rings and https://bylivi.dk/collections/necklaces and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://bylivi.dk/collections/alle-smykker-nyheder, https://bylivi.dk/collections/all, https://bylivi.dk/collections/best-seller, https://bylivi.dk/collections/earing, https://bylivi.dk/collections/rings and https://bylivi.dk/collections/necklaces and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://bylivi.dk/collections/necklaces, https://bylivi.dk/collections/ankelkaeder, https://bylivi.dk/collections/bracelet and https://bylivi.dk/collections/guld-smykker-1 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
52 of 53 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 99 words
The homepage has only about 99 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ØRERINGE Shop nu” and “HALSKÆDER Shop nu”.
7 calls to action
The homepage has 7 calls to action, for example “Øreringe Shop nu”, “Halskæder Shop nu” and “Ringe Shop nu”.
29 short forms
29 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bylivi.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Candy Rack · Triplewhale · Gempages Builder · Tolstoy · Instafeed · Klaviyo Email Marketing Sms · Returnflows · Eg Auto Add To Cart · Swym Wishlist Plus · azureedge.net · powr.io · nfcube.com · snapchat.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on bylivi.dk, including 18 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.