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byterry.com website review

Visit site (opens in a new tab)Reviewed 5 November 202634 issues · 102 checks

This review found 34 issues worth fixing on byterry.com, 12 of them high impact, across 102 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
193 ms144 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026150 ms
May 23, 2026156 ms
May 30, 2026161 ms
Jun 6, 2026167 ms
Jun 13, 2026163 ms
Jun 20, 2026162 ms
Jun 27, 2026159 ms
Jul 4, 2026158 ms
Jul 11, 2026154 ms
Jul 18, 2026154 ms
Jul 25, 2026154 ms
Aug 1, 2026153 ms
Aug 8, 2026163 ms
Aug 15, 2026175 ms
Aug 22, 2026179 ms
Aug 29, 2026179 ms
Sep 5, 2026179 ms
Sep 12, 2026183 ms
Sep 19, 2026187 ms
Sep 26, 2026187 ms
Oct 3, 2026187 ms
Oct 10, 2026180 ms
Oct 17, 2026179 ms
Oct 24, 2026180 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of byterry.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. byterry.com at 1.1 s1.1 s
  2. byterry.com at 2.2 s2.2 s
  3. byterry.com at 3.2 s3.2 s
  4. byterry.com at 4.3 s4.3 s
  5. byterry.com at 5.4 s5.4 s
  6. byterry.com at 6.5 s6.5 s
  7. byterry.com at 7.6 s7.6 s
  8. byterry.com at 8.7 s8.7 s

byterry.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix57
  • Improve image delivery

    1.3 s · 1.7 MB

    12 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Reduce unused JavaScript

    1.6 s · 281 KiB

    About 281 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.1 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.6 s

    A phone's processor spends 6.6 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,593 HTML elements

    The page has 3,593 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bazaarvoice, Clarity and Google Tag Manager and others), adding 980 KiB and 657 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 86 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.

  • Shopify adds 109 ms

    109 ms

    Shopify costs a phone 109 ms of main-thread work and 397 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    100 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.9 s

    18.9 s

    Your largest element takes 18.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Speed Index: 11.2 s

    11.2 s

    Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 243 ms

    243 ms

    Scripts block taps and scrolling for 243 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 176 ms

    176 ms

    Real visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 532 ms

    532 ms

    Real visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix36
  • Page weight: 6.4 MB in 397 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 397 requests on a phone: images 3.6 MB (46), other files 1.3 MB (256) and scripts 1.1 MB (77). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    download_28.gif weighs 1.5 MB. On a phone connection a single image that size takes seconds.

  • 7 images in older formats

    7 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    1663x2518_uk.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9596
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“BY TERRY” and “BY TERRY”). One clear main headline is easier for people and search engines.

  • Meta description is long (199 characters)

    Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 245 internal links, 6 external

    The homepage links to 245 pages on byterry.com and 6 external pages.

5 checks passed
  • Title: 39 characters

    Your title is a healthy 39 characters: “Skincare-first Luxury Makeup | BY TERRY”.

  • Canonical URL set

    The canonical URL is https://www.byterry.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.byterry.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (771 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    47 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (byterry.com).

  • Valid certificate (40 days left)

    The certificate from Let's Encrypt · YE1 verifies for byterry.com and is valid for another 40 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://byterry.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • DNSSEC is off

    byterry.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 28 years old

    28 years

    byterry.com was registered in May 1998 through Gandi SAS. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for byterry.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2029

    byterry.com is registered until May 2029.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 348 words of copy

    The homepage carries about 348 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “SHOP NOW”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Register / Login”, “SHOP NOW” and “Shop now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be byterry.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.mandrillapp.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Geo Pro Geolocation · Pandectes Gdpr · Hulk Form Builder · Klaviyo Email Marketing Sms · Join Stories · Nabu Redirect Manager · Easylocation · Gdpr Cookie Consent · Freegifts · Essential Post Purchase Upsell · bogos.io · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 1.9.1, older than 3.5 (which fixed known security holes).

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Employees
120
Headquarters
Paris

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 34 issues on byterry.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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