Website review, no card needed
caasco.com website review
Visit site (opens in a new tab)Reviewed 28 October 202636 issues · 91 checks
This review found 36 issues worth fixing on caasco.com, 15 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 196 ms |
| May 16, 2026 | 196 ms |
| May 23, 2026 | 198 ms |
| May 30, 2026 | 200 ms |
| Jun 6, 2026 | 204 ms |
| Jun 13, 2026 | 206 ms |
| Jun 20, 2026 | 207 ms |
| Jun 27, 2026 | 210 ms |
| Jul 4, 2026 | 211 ms |
| Jul 11, 2026 | 211 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 203 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 211 ms |
| Aug 15, 2026 | 219 ms |
| Aug 22, 2026 | 226 ms |
| Aug 29, 2026 | 222 ms |
| Sep 5, 2026 | 219 ms |
| Sep 12, 2026 | 215 ms |
| Sep 19, 2026 | 213 ms |
| Sep 26, 2026 | 213 ms |
| Oct 3, 2026 | 213 ms |
| Oct 10, 2026 | 216 ms |
| Oct 17, 2026 | 218 ms |
| Oct 24, 2026 | 221 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
3.1 s
4.6 s
6.2 s
7.7 s
9.2 s
10.8 s
12.3 s
caasco.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
4.5 s · 1.6 MB68 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Google Tag Manager adds 5.3 s
5.3 sGoogle Tag Manager costs a phone 5.3 s of main-thread work and 4.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
1.5 s · 3.3 MBAbout 3.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.4 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 11.5 s
A phone's processor spends 11.5 s on main-thread work while loading, 7.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 19
19/100Your mobile performance score is 19 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and curatu.ai and others), adding 6.8 MB and 7.2 s of main-thread time.
Google CDN adds 883 ms
883 msGoogle CDN costs a phone 883 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 106 KiBAbout 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
300 ms · 252 KiB8 images could be 252 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 456 ms. During a long task the page ignores taps.
curatu.ai adds 312 ms
312 mscuratu.ai costs a phone 312 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 175 ms
175 msGoogle Maps costs a phone 175 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Minify JavaScript
96 KiB96 KiB could be saved by minifying JavaScript.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 47 but mobile only 19. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 222 ms
222 msYour server sent the HTML in 222 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 54.9 s
54.9 sThe page becomes fully interactive after 54.9 s. Good is under 3.8 s.
Total Blocking Time: 4.4 s
4.4 sScripts block taps and scrolling for 4.4 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.375
0.375The layout shifts by 0.375 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 196 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 172 ms
172 msReal visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 718 ms
718 msReal visitors wait 718 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 9.2 MB in 329 requests
9.2 MBYour homepage downloads 9.2 MB in 329 requests on a phone: scripts 7.1 MB (101), other files 778 KiB (114) and images 732 KiB (82). Under 2 MB keeps phones on slow connections fast.
About 2.6 g of CO₂ per visit
2.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.62 g of CO₂e: 314.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 links without text
4 links have no text or label, so screen readers cannot say where they go.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (3 elements).
1 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
SEO
Meta description is long (226 characters)
Your meta description is 226 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://www.caasco.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at caasco.com/robots.txt, the first file search crawlers ask for.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
242 internal links, 73 external
The homepage links to 242 pages on caasco.com and 73 external pages.
4 checks passed
One H1 headline
Your main headline reads: “From Roadside to Travel and Everything in-Between”.
Title: 32 characters
Your title is a healthy 32 characters: “Home - CAA South Central Ontario”.
Canonical URL set
The canonical URL is https://www.caasco.com/.
Structured data in place
Structured data found: Organization and WebSite.
AI search readiness
1 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
3 pages slow to respond
/store-locator, /membership/member-benefits and /membership/compare-memberships took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.
7 checks passed
Linked pages load
3 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
17 console errors
17 errors were logged to the browser console during Google's test (“Connecting to 'https://alb.reddit.com/rp?id=t2_ql0auy1o&event=PageVisit' violates the following Con…”).
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.caasco.com/auto/roadside-assistance/estimated-wait-times (500).
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (caasco.com).
Valid certificate (38 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for caasco.com and is valid for another 38 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://caasco.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,597 words of copy
The homepage carries about 1,597 words of visible text.
3 checks passed
28 calls to action
The homepage has 28 calls to action, for example “Shop eStore Partners”, “Shop Travel Accessories” and “Auto Insurance Quote”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
caasco.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.caasco.ca include:spf.smtp2go.com include:spf.protection.outlook.com include:servers.mcsv.net ~all”.
Upkeep, stack and company
- The footer still says © 2020.
Stack
- Hosting
- Oracle Cloud
Company
- Founded
- 1985
- Headquarters
- Thornhill
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on caasco.com, including 21 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.