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caasco.com website review

Visit site (opens in a new tab)Reviewed 28 October 202636 issues · 91 checks

This review found 36 issues worth fixing on caasco.com, 15 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
231 ms192 msMay 9Oct 24221 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026196 ms
May 16, 2026196 ms
May 23, 2026198 ms
May 30, 2026200 ms
Jun 6, 2026204 ms
Jun 13, 2026206 ms
Jun 20, 2026207 ms
Jun 27, 2026210 ms
Jul 4, 2026211 ms
Jul 11, 2026211 ms
Jul 18, 2026208 ms
Jul 25, 2026203 ms
Aug 1, 2026204 ms
Aug 8, 2026211 ms
Aug 15, 2026219 ms
Aug 22, 2026226 ms
Aug 29, 2026222 ms
Sep 5, 2026219 ms
Sep 12, 2026215 ms
Sep 19, 2026213 ms
Sep 26, 2026213 ms
Oct 3, 2026213 ms
Oct 10, 2026216 ms
Oct 17, 2026218 ms
Oct 24, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of caasco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. caasco.com at 1.5 s1.5 s
  2. caasco.com at 3.1 s3.1 s
  3. caasco.com at 4.6 s4.6 s
  4. caasco.com at 6.2 s6.2 s
  5. caasco.com at 7.7 s7.7 s
  6. caasco.com at 9.2 s9.2 s
  7. caasco.com at 10.8 s10.8 s
  8. caasco.com at 12.3 s12.3 s

caasco.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix19
  • Use efficient cache lifetimes

    4.5 s · 1.6 MB

    68 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Google Tag Manager adds 5.3 s

    5.3 s

    Google Tag Manager costs a phone 5.3 s of main-thread work and 4.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    1.5 s · 3.3 MB

    About 3.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 11.5 s

    A phone's processor spends 11.5 s on main-thread work while loading, 7.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and curatu.ai and others), adding 6.8 MB and 7.2 s of main-thread time.

  • Google CDN adds 883 ms

    883 ms

    Google CDN costs a phone 883 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 106 KiB

    About 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    300 ms · 252 KiB

    8 images could be 252 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 456 ms. During a long task the page ignores taps.

  • curatu.ai adds 312 ms

    312 ms

    curatu.ai costs a phone 312 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 175 ms

    175 ms

    Google Maps costs a phone 175 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Minify JavaScript

    96 KiB

    96 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 47 but mobile only 19. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 222 ms

    222 ms

    Your server sent the HTML in 222 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 54.9 s

    54.9 s

    The page becomes fully interactive after 54.9 s. Good is under 3.8 s.

  • Total Blocking Time: 4.4 s

    4.4 s

    Scripts block taps and scrolling for 4.4 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.375

    0.375

    The layout shifts by 0.375 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 196 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 172 ms

    172 ms

    Real visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 718 ms

    718 ms

    Real visitors wait 718 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix0
  • Page weight: 9.2 MB in 329 requests

    9.2 MB

    Your homepage downloads 9.2 MB in 329 requests on a phone: scripts 7.1 MB (101), other files 778 KiB (114) and images 732 KiB (82). Under 2 MB keeps phones on slow connections fast.

  • About 2.6 g of CO₂ per visit

    2.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.62 g of CO₂e: 314.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fix92
  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 links without text

    4 links have no text or label, so screen readers cannot say where they go.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (3 elements).

1 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

SEO

4 to fixGoogle 8585
  • Meta description is long (226 characters)

    Your meta description is 226 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://www.caasco.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at caasco.com/robots.txt, the first file search crawlers ask for.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 242 internal links, 73 external

    The homepage links to 242 pages on caasco.com and 73 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “From Roadside to Travel and Everything in-Between”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Home - CAA South Central Ontario”.

  • Canonical URL set

    The canonical URL is https://www.caasco.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

AI search readiness

100
1 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

100
  • 3 pages slow to respond

    /store-locator, /membership/member-benefits and /membership/compare-memberships took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7388
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 17 console errors

    17 errors were logged to the browser console during Google's test (“Connecting to 'https://alb.reddit.com/rp?id=t2_ql0auy1o&event=PageVisit' violates the following Con…”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.caasco.com/auto/roadside-assistance/estimated-wait-times (500).

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (caasco.com).

  • Valid certificate (38 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for caasco.com and is valid for another 38 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://caasco.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Content and conversion

4 to fix71
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,597 words of copy

    The homepage carries about 1,597 words of visible text.

3 checks passed
  • 28 calls to action

    The homepage has 28 calls to action, for example “Shop eStore Partners”, “Shop Travel Accessories” and “Auto Insurance Quote”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

75
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    caasco.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.caasco.ca include:spf.smtp2go.com include:spf.protection.outlook.com include:servers.mcsv.net ~all”.

Upkeep, stack and company

  • The footer still says © 2020.

Stack

Hosting
Oracle Cloud

Company

Founded
1985
Headquarters
Thornhill

Upkeep, stack, hiring and company data from programmable.info

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