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calm.com website review

Visit site (opens in a new tab)Reviewed 29 October 202635 issues · 61 checks

This review found 35 issues worth fixing on calm.com, 16 of them high impact, across 61 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Calm

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

70C

Not ranked: the homepage didn't load normally in this review.

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.6 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
144 ms118 msMay 9Oct 24124 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026122 ms
May 16, 2026123 ms
May 23, 2026124 ms
May 30, 2026125 ms
Jun 6, 2026126 ms
Jun 13, 2026127 ms
Jun 20, 2026127 ms
Jun 27, 2026128 ms
Jul 4, 2026128 ms
Jul 11, 2026129 ms
Jul 18, 2026132 ms
Jul 25, 2026137 ms
Aug 1, 2026141 ms
Aug 8, 2026137 ms
Aug 15, 2026129 ms
Aug 22, 2026125 ms
Aug 29, 2026121 ms
Sep 5, 2026121 ms
Sep 12, 2026121 ms
Sep 19, 2026122 ms
Sep 26, 2026124 ms
Oct 3, 2026125 ms
Oct 10, 2026125 ms
Oct 17, 2026125 ms
Oct 24, 2026124 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of calm.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. calm.com at 0.5 s0.5 s
  2. calm.com at 1.1 s1.1 s
  3. calm.com at 1.6 s1.6 s
  4. calm.com at 2.2 s2.2 s
  5. calm.com at 2.7 s2.7 s
  6. calm.com at 3.3 s3.3 s
  7. calm.com at 3.8 s3.8 s
  8. calm.com at 4.3 s4.3 s

Speed

7 to fix38
  • Use efficient cache lifetimes

    3.3 s · 1.0 MB

    5 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • px-cloud.net adds 2.5 s

    2.5 s

    px-cloud.net costs a phone 2.5 s of main-thread work and 579 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 third-party services on the page

    4 third-party services load with your homepage (px-cloud.net, crcldu.com and px-client.net and others), adding 984 KiB and 3.0 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 524 ms. During a long task the page ignores taps.

  • crcldu.com adds 485 ms

    485 ms

    crcldu.com costs a phone 485 ms of main-thread work and 285 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 71 KiB

    About 71 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Press & Hold to confirm you are a human (and not a bot).”. Most of its time is element render delay (3.8 s).

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 11.0 s

    11.0 s

    The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 122 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 42.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.2 MB in 28 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 28 requests on a phone: scripts 1.1 MB (5), fonts 112 KiB (3) and other files 14 KiB (16). That is a lean page.

Accessibility

3 to fixGoogle 8583
  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 checks passed
  • 6 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 8 WCAG 2.2 A/AA and best-practice rules on the phone render: 6 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 9159
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Error status code

    The page answers with an error status, so search engines may drop it.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (10 characters)

    Your meta description is only 10 characters: “px-captcha”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

3 checks passed
  • Title: 35 characters

    Your title is a healthy 35 characters: “Access to this page has been denied”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.calm.com/sitemap.xml.

AI search readiness

100
1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 7389
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

7 to fix21
  • Homepage answers HTTP 403

    Your homepage answered with HTTP 403, so visitors and search engines may see an error page.

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 0 words

    The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at calm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
CloudFront

Company

Employees
273
Founded
2012
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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