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calm.com website review
Visit site (opens in a new tab)Reviewed 29 October 202635 issues · 61 checks
This review found 35 issues worth fixing on calm.com, 16 of them high impact, across 61 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Calm
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CNot ranked: the homepage didn't load normally in this review.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 122 ms |
| May 16, 2026 | 123 ms |
| May 23, 2026 | 124 ms |
| May 30, 2026 | 125 ms |
| Jun 6, 2026 | 126 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 132 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 141 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 125 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 124 ms |
| Oct 3, 2026 | 125 ms |
| Oct 10, 2026 | 125 ms |
| Oct 17, 2026 | 125 ms |
| Oct 24, 2026 | 124 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.3 s · 1.0 MB5 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
px-cloud.net adds 2.5 s
2.5 spx-cloud.net costs a phone 2.5 s of main-thread work and 579 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (px-cloud.net, crcldu.com and px-client.net and others), adding 984 KiB and 3.0 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 524 ms. During a long task the page ignores taps.
crcldu.com adds 485 ms
485 mscrcldu.com costs a phone 485 ms of main-thread work and 285 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 71 KiBAbout 71 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.0 s
2.0 sReal visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 2.3 s
2.3 sScripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Press & Hold to confirm you are a human (and not a bot).”. Most of its time is element render delay (3.8 s).
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 11.0 s
11.0 sThe page becomes fully interactive after 11.0 s. Good is under 3.8 s.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 122 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 105 ms
105 msReal visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.4 g of CO₂ per visit
0.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 42.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.2 MB in 28 requests
1.2 MBYour homepage downloads 1.2 MB in 28 requests on a phone: scripts 1.1 MB (5), fonts 112 KiB (3) and other files 14 KiB (16). That is a lean page.
Accessibility
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 checks passed
6 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 8 WCAG 2.2 A/AA and best-practice rules on the phone render: 6 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Error status code
The page answers with an error status, so search engines may drop it.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (10 characters)
Your meta description is only 10 characters: “px-captcha”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
3 checks passed
Title: 35 characters
Your title is a healthy 35 characters: “Access to this page has been denied”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.calm.com/sitemap.xml.
AI search readiness
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Homepage answers HTTP 403
Your homepage answered with HTTP 403, so visitors and search engines may see an error page.
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 0 words
The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at calm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- CloudFront
Company
- Employees
- 273
- Founded
- 2012
- Headquarters
- San Francisco
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on calm.com, including 15 speed issues, 8 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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