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calstart.org website review

Visit site (opens in a new tab)Reviewed 2 November 202635 issues · 102 checks

This review found 35 issues worth fixing on calstart.org, 7 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.2 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
97 ms77 msMay 16Oct 3195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202681 ms
May 30, 202683 ms
Jun 6, 202692 ms
Jun 13, 202684 ms
Jun 20, 202685 ms
Jun 27, 202686 ms
Jul 4, 202689 ms
Jul 11, 202689 ms
Jul 18, 202687 ms
Jul 25, 202682 ms
Aug 1, 202680 ms
Aug 8, 202681 ms
Aug 15, 202680 ms
Aug 22, 202684 ms
Aug 29, 202684 ms
Sep 5, 202685 ms
Sep 12, 202687 ms
Sep 19, 202686 ms
Sep 26, 202680 ms
Oct 3, 202680 ms
Oct 10, 202680 ms
Oct 17, 202679 ms
Oct 24, 202686 ms
Oct 31, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix72
  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    4.7 MB

    28 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    620 ms · 146 KiB

    About 146 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 620 ms faster on a phone.

  • Google Tag Manager adds 216 ms

    216 ms

    Google Tag Manager costs a phone 216 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,832 HTML elements

    The page has 1,832 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Cookiebot and LinkedIn Ads and others), adding 618 KiB and 278 ms of main-thread time.

  • Reduce unused JavaScript

    187 KiB

    About 187 KiB of JavaScript is downloaded but never used on this page.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    44 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 478 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 9.0 s

    9.0 s

    The page becomes fully interactive after 9.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to personalise content and ads, to provide s…”. Most of its time is element render delay (2.3 s).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 733 ms

    733 ms

    Real visitors wait 733 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 33 ms

    33 ms

    Scripts block the page for only 33 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix43
  • Page weight: 6.8 MB in 126 requests

    6.8 MB

    Your homepage downloads 6.8 MB in 126 requests on a phone: images 5.8 MB (36), scripts 719 KiB (68) and fonts 197 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 11 images below the first screen load straight away

    11 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    251 KiB

    3 images are downloaded at several times the size a phone draws them, for example events-section-panel-photo.jpg at 1,800 px wide, shown at 342 px. Resized copies would save about 251 KiB.

  • About 1.9 g of CO₂ per visit

    1.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.94 g of CO₂e: 232.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9093
  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7789
  • Title is short (15 characters)

    Your title is only 15 characters: “Home - CALSTART”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 55 internal links, 7 external

    The homepage links to 55 pages on calstart.org and 7 external pages.

7 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “CALSTART accelerates growth of the clean transportation technology industry for a better and more prosperous future.”.

  • One H1 headline

    Your main headline reads: “IntroducingCatalyst Mobility”.

  • Canonical URL set

    The canonical URL is https://calstart.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://calstart.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (676 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix73
  • 1 page points its canonical at the homepage

    /home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /home all use the title “Home - CALSTART”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 12 pages without a meta description

    /about, /contact, /membership, /mission, /national-influence and /global-influence and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /calstart-rebrands-as-catalyst-mobility, /home, /contact, /board-members and /leadership have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “missing ) after argument list”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 2 broken external links

    2 links to other sites are dead, for example https://twitter.com/calstart (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (calstart.org).

  • Valid certificate (34 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for calstart.org and is valid for another 34 days.

  • http:// redirects to https

    http://calstart.org redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    calstart.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    calstart.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    calstart.org was registered in Mar 1995 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    calstart.org is registered until Mar 2027.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 543 words of copy

    The homepage carries about 543 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “[email protected]” and “JOIN US”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “[email protected]”, “Contact” and “JOIN US”.

  • Social proof on the page

    Social proof on the homepage: 15 testimonial or review blocks, 1 trust badge and “more than 210+ members”.

  • Analytics in place

    Analytics detected: Google Tag Manager and LinkedIn Insight.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be calstart.org is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:63.192.86.6 include:spf.protection.outlook.com include:_spf.salesforce.com include:_spf.samanage.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.the-events-calendar 6.18.2 → 6.18.3

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
5 open roles
Teams
Innovative Mobility (1), IT (1), Philanthropy (1), Salesforce (1)
Job board
lever

Company

Employees
245
Founded
1992
Headquarters
United States

Upkeep, stack, hiring and company data from programmable.info

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