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calumscott.com website review

Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 70 checks

This review found 28 issues worth fixing on calumscott.com, 7 of them high impact, across 70 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s914 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 2026985 ms
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
105 ms82 msMay 23Nov 785 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202699 ms
May 30, 2026102 ms
Jun 6, 202695 ms
Jun 13, 202691 ms
Jun 20, 202690 ms
Jun 27, 202689 ms
Jul 4, 202693 ms
Jul 11, 202696 ms
Jul 18, 202694 ms
Jul 25, 202694 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202699 ms
Aug 22, 202696 ms
Aug 29, 202693 ms
Sep 5, 202690 ms
Sep 12, 202688 ms
Sep 19, 202691 ms
Sep 26, 202692 ms
Oct 3, 202688 ms
Oct 10, 202687 ms
Oct 17, 202686 ms
Oct 24, 202687 ms
Oct 31, 202686 ms
Nov 7, 202685 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of calumscott.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. calumscott.com at 0.4 s0.4 s
  2. calumscott.com at 0.8 s0.8 s
  3. calumscott.com at 1.1 s1.1 s
  4. calumscott.com at 1.5 s1.5 s
  5. calumscott.com at 1.9 s1.9 s
  6. calumscott.com at 2.3 s2.3 s
  7. calumscott.com at 2.7 s2.7 s
  8. calumscott.com at 3.1 s3.1 s

Speed

4 to fix76
  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Reduce unused JavaScript

    300 ms · 69 KiB

    About 69 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    50 ms · 149 KiB

    3 images could be 149 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and shop.app), adding 73 KiB and 19 ms of main-thread time.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    5 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 203 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Video preview image”. Most of its time is element render delay (2.1 s).

  • Real-user TTFB: 817 ms

    817 ms

    Real visitors wait 817 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.0 s

    5.0 s

    The page becomes fully interactive after 5.0 s. Good is under 3.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

7 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix86
  • An image on the first screen is lazy-loaded

    CalumScott_Cover_-_Copy.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    183 KiB

    1 image is downloaded at several times the size a phone draws it, for example CalumScott_Cover_-_Copy.webp at 2,000 px wide, shown at 390 px. Resized copies would save about 183 KiB.

  • 1 image in older formats

    1 image (277 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.40 g of CO₂e: 47.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.4 MB in 150 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 150 requests on a phone: other files 746 KiB (83), scripts 260 KiB (38) and images 209 KiB (5). That is a lean page.

Accessibility

3 to fixGoogle 8994
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 9 internal links, 8 external

    The homepage links to 9 pages on calumscott.com and 8 external pages.

7 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “The official website for singer and songwriter Calum Scott. Click here now to pre-save "Avenoir" and join the official …”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Calum Scott | Official Website”.

  • Canonical URL set

    The canonical URL is https://calumscott.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://calumscott.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://calumscott.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

3 to fix65
  • 2 linked pages are broken

    Your homepage links to https://calumscott.com/pages/live and https://calumscott.com/pages/privacy-policy, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages without a meta description

    https://calumscott.com/pages/tour and https://calumscott.com/pages/scotties-gallery have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://calumscott.com/pages/tour and https://calumscott.com/pages/scotties-gallery have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 internal pages checked

    We fetched 4 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 28 words

    The homepage has only about 28 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “SIGN UP”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at calumscott.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on calumscott.com, including 10 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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