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candere.com website review

Visit site (opens in a new tab)Reviewed 3 November 202629 issues · 67 checks

This review found 29 issues worth fixing on candere.com, 8 of them high impact, across 67 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.7 sMay 16Oct 313.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20262.9 s
Jul 25, 20263.0 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Oct 24, 20263.1 s
Oct 31, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
412 ms254 msMay 16Oct 31394 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026272 ms
May 23, 2026291 ms
May 30, 2026314 ms
Jun 6, 2026338 ms
Jun 13, 2026354 ms
Jun 20, 2026353 ms
Jun 27, 2026348 ms
Jul 4, 2026345 ms
Jul 11, 2026345 ms
Jul 18, 2026346 ms
Jul 25, 2026348 ms
Aug 1, 2026349 ms
Aug 8, 2026350 ms
Aug 15, 2026353 ms
Aug 22, 2026358 ms
Aug 29, 2026361 ms
Sep 5, 2026366 ms
Sep 12, 2026371 ms
Sep 19, 2026377 ms
Sep 26, 2026384 ms
Oct 3, 2026389 ms
Oct 10, 2026390 ms
Oct 17, 2026390 ms
Oct 24, 2026391 ms
Oct 31, 2026394 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

7 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 394 ms

    394 ms

    Real visitors wait 394 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 39% slower for real visitors

    +39%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 272 ms to 394 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 8.4 MB

    8.4 MB

    Your homepage downloads 8.4 MB on a phone, 4.2 MB of it images (50%). Under 2 MB keeps phones on slow connections fast.

  • 28 images below the first screen load straight away

    28 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 6 images far larger than shown

    425 KiB

    6 images are downloaded at several times the size a phone draws them, for example C023713_1.jpeg at 1,100 px wide, shown at 80 px. Resized copies would save about 425 KiB.

  • About 2.4 g of CO₂ per visit

    2.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.37 g of CO₂e: 284.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

11 to fix87
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 41 tap targets too small

    41 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (4 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.

  • Form elements should have a visible label (3 elements)

    Form elements should have a visible label: 3 elements on the page fail this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 form fields without a label

    13 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix91
  • Meta description is long (190 characters)

    Your meta description is 190 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • 179 internal links, 7 external

    The homepage links to 179 pages on candere.com and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Ease of Online Jewellery Shopping”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Certified Diamond & Gold Jewellery Online India | Candere”.

  • Canonical URL set

    The canonical URL is https://www.candere.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.candere.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives logo, sameAs (social profiles), description and contact details; name and url would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,455 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (10 KiB, 80 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    /ordertracking/ordertracking/index and /blog.html have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /contact-us.html and /experience-store.html have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    /jewellery/diamond.html, /jewellery/international-flair.html, /jewellery/men.html, /jewellery/diamond-rings.html and /jewellery/diamond-earrings.html took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 144 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix78
  • 4 broken images

    4 images failed to load on a phone, for example https://www.candere.com/%3C?=%20$this-%3EgetViewFileUrl(%27Magento_Cms::images/dark-homepage/testimonial-icon.png%27)%20?%3E.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    52 of 61 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,372 words of copy

    The homepage carries about 1,372 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Signup”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “Shop NOW!” and “Sign up”.

  • 7 short forms

    7 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 97 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 48 cookies set on arrival

    48

    Opening the homepage sets 48 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at candere.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Magento
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Fastly

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 29 issues on candere.com, including 7 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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