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canopyfloors.com website review
Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 88 checks
This review found 40 issues worth fixing on canopyfloors.com, 16 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,213 of 108,423 reviewed websitesbeats 49%
- #32,505 of 61,487 online storesbeats 41%
- #31,201 of 56,111 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 120 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 123 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 140 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 123 ms |
| Aug 1, 2026 | 132 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 147 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 142 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 139 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 131 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 135 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 145 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
2.9 s · 581 KiBAbout 581 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.3 MB and 1.0 s of main-thread time.
Use efficient cache lifetimes
700 ms · 392 KiB20 files are served with short cache lifetimes, so returning visitors download them again (392 KiB).
Improve image delivery
733 KiB12 images could be 733 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
600 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Google Tag Manager adds 441 ms
441 msGoogle Tag Manager costs a phone 441 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
350 ms · 53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused CSS
300 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 280 ms
280 msFacebook costs a phone 280 ms of main-thread work and 253 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.
1,531 HTML elements
The page has 1,531 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 77 ms
77 msShopify costs a phone 77 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 24.6 s
24.6 sYour largest element takes 24.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 26.8 s
26.8 sThe page becomes fully interactive after 26.8 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 832 ms
832 msScripts block taps and scrolling for 832 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 484 ms
484 msReal visitors wait 484 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 12.9 MB in 240 requests
12.9 MBYour homepage downloads 12.9 MB in 240 requests on a phone: media 5.8 MB (2), images 3.9 MB (43) and scripts 2.2 MB (62). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
VibeCarousel-Bohemian2_dc62be12-4911-4ab4-860b-b0c5742d6660_ weighs 498 KiB. On a phone connection a single image that size takes seconds.
3 images in older formats
3 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.7 g of CO₂ per visit
3.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.66 g of CO₂e: 439.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid names (1 element)
ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
55 links without text
55 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Canopy Floors Luxury Vinyl Flooring | Order LVT & LVP Flooring Samples”.
4 H1 headlines
There are 4 <h1> headlines (“Canopy Floors”, “Canopy Floors” and “Canopy Floors are designed to impress and made to…”). One clear main headline is easier for people and search engines.
Meta description is long (176 characters)
Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList, OnlineStore, Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
219 internal links, 6 external
The homepage links to 219 pages on canopyfloors.com and 6 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.canopyfloors.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.canopyfloors.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,074 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.canopyfloors.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
50 of 60 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 785 words of copy
The homepage carries about 785 words of visible text.
4 checks passed
42 calls to action
The homepage has 42 calls to action, for example “Shop Floors”, “Shop By Color” and “Shop by Look”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 8 of them by other companies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at canopyfloors.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Schema Plus For Seo · Mntn · Cart Metadata Sync · Judge Me Reviews · Trymry · Forms · Page Speed Optimizer · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on canopyfloors.com, including 21 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.