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capsule.com website review
Visit site (opens in a new tab)Reviewed 2 November 202623 issues · 95 checks
This review found 23 issues worth fixing on capsule.com, 8 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 161 ms |
| May 23, 2026 | 161 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 169 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 175 ms |
| Aug 8, 2026 | 176 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 179 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 185 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 183 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 178 ms |
| Oct 17, 2026 | 178 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 177 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
capsule.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.2 s · 214 KiBAbout 214 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
250 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 250 ms.
Legacy JavaScript
200 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Sentry and Segment), adding 127 KiB and 81 ms of main-thread time.
Improve image delivery
42 KiB1 image could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 538 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.5 s
7.5 sYour largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Meds made easy”.
Time to Interactive: 7.5 s
7.5 sThe page becomes fully interactive after 7.5 s. Good is under 3.8 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Speed Index: 4.1 s
4.1 sVisually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 161 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 568 ms
568 msReal visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 155 ms
155 msScripts block the page for only 155 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
1 image below the first screen load straight away
1 image further down the page (83 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.4 g of CO₂ per visit
0.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.3 MB in 60 requests
1.3 MBYour homepage downloads 1.3 MB in 60 requests on a phone: scripts 620 KiB (15), fonts 395 KiB (12) and images 274 KiB (12). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (23 elements)
All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 H1 headlines
There are 3 <h1> headlines (“Medsmade easy”, “How Capsule works” and “Still have questions?”). One clear main headline is easier for people and search engines.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
18 internal links, 6 external
The homepage links to 18 pages on capsule.com and 6 external pages.
5 checks passed
Meta description: 94 characters
Your meta description is 94 characters: “Prescriptions delivered the same day. Your insurance accepted. Pharmacists who text. For free.”.
Title: 47 characters
Your title is a healthy 47 characters: “Capsule | The smarter, simpler, kinder pharmacy”.
Canonical URL set
The canonical URL is https://www.capsule.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.capsule.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (430 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/press has no <title>, so Google invents the link text in results.
9 pages share 2 titles
/ and /questions all use the title “Capsule | The smarter, simpler, kinder pharmacy”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
/careers and /press have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages share a meta description
/how-it-works, /about, /doctors, /questions, /get-started and /terms and 2 others use the same meta description. A description written for each page earns more clicks.
10 pages without an H1
/how-it-works, /about, /doctors, /questions, /get-started and /careers and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/questions took over 3 s to send its HTML from our server.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
10 pages of 11 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use …”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
5 of 5 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://itunes.apple.com/app/apple-store/id1092333652.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (capsule.com).
Valid certificate (77 days left)
The certificate from Let's Encrypt · YR2 verifies for capsule.com and is valid for another 77 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://capsule.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 19 links work
All 19 links checked from your homepage (13 internal, 6 external) answered without errors.
Domain and trust
DNSSEC is off
capsule.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 27 years old
27 yearscapsule.com was registered in Mar 1999 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and sectigo.com to issue certificates for capsule.com, so a mis-issued certificate from anyone else is refused.
Registered until Mar 2027
capsule.com is registered until Mar 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 285 words of copy
The homepage carries about 285 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “GET STARTED”.
5 calls to action
The homepage has 5 calls to action, for example “Get started”, “Get Started” and “Download on the iOS App Store”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:customeriomail.com include:_spf.niceincontact.com ip4:205.201.128.0/20 ip4:198.2…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on capsule.com, including 6 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.