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captainspreferredproducts.com website review

Visit site (opens in a new tab)Reviewed 11 November 202625 issues · 84 checks

This review found 25 issues worth fixing on captainspreferredproducts.com, 6 of them high impact, across 84 checks. The most urgent: main-thread work: 5.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
292 ms118 msMay 23Nov 7171 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026153 ms
May 30, 2026140 ms
Jun 6, 2026138 ms
Jun 13, 2026139 ms
Jun 20, 2026157 ms
Jun 27, 2026161 ms
Jul 4, 2026158 ms
Jul 11, 2026162 ms
Jul 18, 2026155 ms
Jul 25, 2026161 ms
Aug 1, 2026163 ms
Aug 8, 2026163 ms
Aug 15, 2026172 ms
Aug 22, 2026175 ms
Aug 29, 2026180 ms
Sep 5, 2026187 ms
Sep 12, 2026189 ms
Sep 19, 2026212 ms
Sep 26, 2026252 ms
Oct 3, 2026272 ms
Oct 10, 2026228 ms
Oct 17, 2026219 ms
Oct 24, 2026186 ms
Oct 31, 2026162 ms
Nov 7, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of captainspreferredproducts.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. captainspreferredproducts.com at 1.1 s1.1 s
  2. captainspreferredproducts.com at 2.3 s2.3 s
  3. captainspreferredproducts.com at 3.4 s3.4 s
  4. captainspreferredproducts.com at 4.5 s4.5 s
  5. captainspreferredproducts.com at 5.7 s5.7 s
  6. captainspreferredproducts.com at 6.8 s6.8 s
  7. captainspreferredproducts.com at 7.9 s7.9 s
  8. captainspreferredproducts.com at 9.0 s9.0 s

Speed

10 to fix72
  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Mailchimp and minmaxify.com and others), adding 1.9 MB and 827 ms of main-thread time.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 834 KiB

    About 834 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    900 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Shopify adds 470 ms

    470 ms

    Shopify costs a phone 470 ms of main-thread work and 907 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    333 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (333 KiB).

  • Mailchimp adds 228 ms

    228 ms

    Mailchimp costs a phone 228 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,109 HTML elements

    The page has 2,109 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Heroku adds 24 ms

    24 ms

    Heroku costs a phone 24 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 128 KiB

    11 images could be 128 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    154 KiB

    154 KiB could be saved by minifying JavaScript.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 16.9 s

    16.9 s

    The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Boat cleaning kit by Captains Preferred Products.”.

  • Total Blocking Time: 354 ms

    354 ms

    Scripts block taps and scrolling for 354 ms in total while the page loads. Good is under 200 ms.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 581 ms

    581 ms

    Real visitors wait 581 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 4.0 MB in 389 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 389 requests on a phone: scripts 1.5 MB (101), other files 1.3 MB (206) and images 680 KiB (33). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9595
  • 33 text elements with low contrast

    33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Alternative text of images should not be repeated as text (14 elements)

    Alternative text of images should not be repeated as text: 14 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Boat Cleaning Supplies & Accessories | Captains Preferred Products”.

  • 14 links crawlers can't follow

    14 links have no real href, so search engines can't follow them.

  • 147 internal links, 7 external

    The homepage links to 147 pages on captainspreferredproducts.com and 7 external pages.

7 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Captains specializes in marine-grade boat cleaning products, docking supplies, and boat accessories. We're family-owned…”.

  • One H1 headline

    Your main headline reads: “BOAT CLEANING SUPPLIES + PREMIUM BOATING ACCESSORIES”.

  • Canonical URL set

    The canonical URL is https://captainspreferredproducts.com/.

  • Structured data in place

    Structured data found: Corporation, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://captainspreferredproducts.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,717 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://captainspreferredproducts.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    34 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,193 words of copy

    The homepage carries about 1,193 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “SHOP BOAT BRUSHES”, “Contact Us” and “Contact information”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 123 testimonial or review blocks and a star rating.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at captainspreferredproducts.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Minmaxify Order Limits · Judge Me Reviews · Uppromote Affiliate · Sami Wholesale · Upseller Product Upsell · Affliate By Secomapp · Mailchimp · Essential Pre Order Presale · Order Value Booster · TEPO Product Options (Qikify) · Freegifts · Essential Icon Badge Banners · chimpstatic.com · herokuapp.com · nfcube.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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