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caracaranyc.com website review

Visit site (opens in a new tab)Reviewed 13 November 202642 issues · 87 checks

This review found 42 issues worth fixing on caracaranyc.com, 13 of them high impact, across 87 checks. The most urgent: page weight: 72.3 MB in 427 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.2 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
231 ms133 msMay 23Nov 7144 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026162 ms
May 30, 2026168 ms
Jun 6, 2026160 ms
Jun 13, 2026166 ms
Jun 20, 2026163 ms
Jun 27, 2026157 ms
Jul 4, 2026161 ms
Jul 11, 2026161 ms
Jul 18, 2026170 ms
Jul 25, 2026187 ms
Aug 1, 2026190 ms
Aug 8, 2026195 ms
Aug 15, 2026220 ms
Aug 22, 2026204 ms
Aug 29, 2026211 ms
Sep 5, 2026204 ms
Sep 12, 2026171 ms
Sep 19, 2026178 ms
Sep 26, 2026166 ms
Oct 3, 2026163 ms
Oct 10, 2026163 ms
Oct 17, 2026154 ms
Oct 24, 2026152 ms
Oct 31, 2026146 ms
Nov 7, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of caracaranyc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. caracaranyc.com at 1.1 s1.1 s
  2. caracaranyc.com at 2.3 s2.3 s
  3. caracaranyc.com at 3.4 s3.4 s
  4. caracaranyc.com at 4.5 s4.5 s
  5. caracaranyc.com at 5.6 s5.6 s
  6. caracaranyc.com at 6.8 s6.8 s
  7. caracaranyc.com at 7.9 s7.9 s
  8. caracaranyc.com at 9.0 s9.0 s

Speed

15 to fix40
  • Render-blocking requests

    2.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.5 s

    A phone's processor spends 9.5 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    4.0 MB

    50 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (getpurpledot.com, ContentSquare and Google Tag Manager and others), adding 2.3 MB and 2.9 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • getpurpledot.com adds 833 ms

    833 ms

    getpurpledot.com costs a phone 833 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ContentSquare adds 752 ms

    752 ms

    ContentSquare costs a phone 752 ms of main-thread work and 168 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    745 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (745 KiB).

  • Google Tag Manager adds 438 ms

    438 ms

    Google Tag Manager costs a phone 438 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 392 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 299 ms

    299 ms

    Klaviyo costs a phone 299 ms of main-thread work and 654 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,984 HTML elements

    The page has 2,984 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 158 ms

    158 ms

    Shopify costs a phone 158 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Duplicated JavaScript

    63 KiB

    63 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    62 KiB

    62 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.6 s

    20.6 s

    Your largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.8 s

    16.8 s

    Visually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 41.2 s

    41.2 s

    The page becomes fully interactive after 41.2 s. Good is under 3.8 s.

  • Total Blocking Time: 869 ms

    869 ms

    Scripts block taps and scrolling for 869 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 135 ms

    135 ms

    Real visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 634 ms

    634 ms

    Real visitors wait 634 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 72.3 MB in 427 requests

    72.3 MB

    Your homepage downloads 72.3 MB in 427 requests on a phone: media 57.8 MB (2), images 10.6 MB (74) and scripts 2.6 MB (161). Under 2 MB keeps phones on slow connections fast.

  • 21 images below the first screen load straight away

    21 images further down the page (978 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    159 KiB

    4 images are downloaded at several times the size a phone draws them, for example screenshot-2026-11-09-at-2.13.30-pm.png at 458 px wide, shown at 93 px. Resized copies would save about 159 KiB.

  • 1 image in older formats

    1 image (43 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 20.5 g of CO₂ per visit

    20.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 20.49 g of CO₂e: 2459.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8991
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 35 links without text

    35 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (9 elements)

    ARIA role should be appropriate for the element: 9 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is short (18 characters)

    Your title is only 18 characters: “Cara Cara New York”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (250 characters)

    Your meta description is 250 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 124 internal links, 11 external

    The homepage links to 124 pages on caracaranyc.com and 11 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Cara Cara”.

  • Canonical URL set

    The canonical URL is https://caracaranyc.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://caracaranyc.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,886 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://caracaranyc.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 19 small tap targets

    19 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 35 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,602 words of copy

    The homepage carries about 1,602 words of visible text.

3 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop All”, “Pre-Order” and “Contact”.

  • 6 short forms

    6 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 63 other companies contacted

    Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at caracaranyc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Hotjar Install · Boost Ai Search Filter · Triplewhale · Klaviyo Email Marketing Sms · Purple Dot Cara Cara · Ground · Microsoft Clarity · Gdpr Backpack · Eu Withdrawal Form · gorgias.chat · pepperjam.com · global-e.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Cloudflare

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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