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carbuzz.com website review

Visit site (opens in a new tab)Reviewed 11 October 202652 issues · 121 checks

This review found 52 issues worth fixing on carbuzz.com, 22 of them high impact, across 121 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.7 sApr 18Oct 31.9 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.9 s
Apr 25, 20261.9 s
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
158 ms121 msApr 18Oct 3154 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026130 ms
Apr 25, 2026128 ms
May 2, 2026127 ms
May 9, 2026125 ms
May 16, 2026125 ms
May 23, 2026128 ms
May 30, 2026131 ms
Jun 6, 2026129 ms
Jun 13, 2026128 ms
Jun 20, 2026129 ms
Jun 27, 2026128 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026127 ms
Jul 25, 2026128 ms
Aug 1, 2026129 ms
Aug 8, 2026129 ms
Aug 15, 2026130 ms
Aug 22, 2026130 ms
Aug 29, 2026130 ms
Sep 5, 2026135 ms
Sep 12, 2026138 ms
Sep 19, 2026145 ms
Sep 26, 2026149 ms
Oct 3, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of carbuzz.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. carbuzz.com at 0.4 s0.4 s
  2. carbuzz.com at 0.8 s0.8 s
  3. carbuzz.com at 1.1 s1.1 s
  4. carbuzz.com at 1.5 s1.5 s
  5. carbuzz.com at 1.9 s1.9 s
  6. carbuzz.com at 2.3 s2.3 s
  7. carbuzz.com at 2.6 s2.6 s
  8. carbuzz.com at 3.0 s3.0 s

carbuzz.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix46
  • Reduce unused JavaScript

    5.4 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.

  • Use efficient cache lifetimes

    5.0 s · 1.1 MB

    170 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.2 s

    A phone's processor spends 9.2 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Pubmatic, adsninja.ca and Google CDN and others), adding 3.8 MB and 1.7 s of main-thread time.

  • Improve image delivery

    100 ms · 1.0 MB

    9 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Legacy JavaScript

    700 ms · 80 KiB

    Polyfills for old browsers add 80 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 700 ms faster on a phone.

  • Google CDN adds 261 ms

    261 ms

    Google CDN costs a phone 261 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • carbuzzimages.com adds 165 ms

    165 ms

    carbuzzimages.com costs a phone 165 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • adsninja.ca adds 277 ms

    277 ms

    adsninja.ca costs a phone 277 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    300 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Pubmatic adds 279 ms

    279 ms

    Pubmatic costs a phone 279 ms of main-thread work and 98 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 231 ms

    231 ms

    Google Tag Manager costs a phone 231 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,779 HTML elements

    The page has 1,779 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 101 KiB

    About 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    200 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 64 ms

    64 ms

    Your server sent the HTML in 64 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 28.9 s

    28.9 s

    Your largest element takes 28.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bugatti Tourbillon”.

  • Speed Index: 22.0 s

    22.0 s

    Visually, the page fills in at 22.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 60.4 s

    60.4 s

    The page becomes fully interactive after 60.4 s. Good is under 3.8 s.

  • First Contentful Paint: 7.3 s

    7.3 s

    The first text or image appears after 7.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 380 ms

    380 ms

    Scripts block taps and scrolling for 380 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 130 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 744 ms

    744 ms

    Real visitors wait 744 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 6.6 MB in 1,264 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 1,264 requests on a phone: scripts 3.2 MB (102), images 2.0 MB (386) and other files 732 KiB (536). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 3.8 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    2.6 MB

    2 images are downloaded at several times the size a phone draws them, for example bd97a5c2052ea7ca4799f383ca929a4b.jpg at 1,600 px wide, shown at 300 px. Resized copies would save about 2.6 MB.

  • 4 images in older formats

    4 images (4.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (4.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.9 g of CO₂ per visit

    1.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.88 g of CO₂e: 225.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7586
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 29 text elements with low contrast

    29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7788
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 253 internal links, 39 external

    The homepage links to 253 pages on carbuzz.com and 39 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Reporting on the latest news from the automotive industry 24/7, with in-depth reviews of the newest models, car buying …”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Car News, Reviews and Features”.

  • Canonical URL set

    The canonical URL is https://carbuzz.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://carbuzz.com/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 4 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,753 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    /marketplace has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /marketplace took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 3569
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97234992&tm=gtm002&Ver=2&mid=2533ed37-8158-4bec-bb65-470bba0f3f8d&bo=1&sid=0b161060c5c911f1a0eef188f0308be3&vid=0b160150c5c911f1b7429d23d584e52b&vids=1&msclkid=N&pi=91.

  • 34 third-party cookies

    34 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 11 small tap targets

    11 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Unable to find element with ID: comments-feed-list.”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix89
  • 2 insecure resources on an https page

    2 resources load over plain http on your https page (for example http://sim-photos-live.s3.amazonaws.com/advertiser/1-200/199/active/5YFB4MDE7VP513690/4f1d470981c6bd986c1e62bb25c2316c.jpg); browsers block or warn about them.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://adserving.speedshiftmedia.com/clk/MCW/b228927f0df1e388c4b1d442f20ac84b219db90a.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (carbuzz.com).

  • Valid certificate (86 days left)

    The certificate from Let's Encrypt · YE1 verifies for carbuzz.com and is valid for another 86 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://carbuzz.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    carbuzz.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 22 years old

    22 years

    carbuzz.com was registered in Nov 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazontrust.com, amazonaws.com, letsencrypt.org and amazon.com to issue certificates for carbuzz.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Nov 2035

    carbuzz.com is registered until Nov 2035.

Content and conversion

5 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 922 words of copy

    The homepage carries about 922 words of visible text.

3 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop Now”, “Subscribe” and “Join Our Team”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:amazonses.com include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Google Ads, Google Analytics and Google Tag Manager and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

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This free review found 52 issues on carbuzz.com, including 20 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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