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cardinmccoy.com website review
Visit site (opens in a new tab)Reviewed 12 November 202622 issues · 74 checks
This review found 22 issues worth fixing on cardinmccoy.com, 4 of them high impact, across 74 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,602 of 108,953 reviewed websitesbeats 90%
- #4,453 of 61,775 online storesbeats 89%
- #4,327 of 56,370 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 998 ms |
| May 30, 2026 | 915 ms |
| Jun 6, 2026 | 905 ms |
| Jun 13, 2026 | 861 ms |
| Jun 20, 2026 | 838 ms |
| Jun 27, 2026 | 852 ms |
| Jul 4, 2026 | 863 ms |
| Jul 11, 2026 | 858 ms |
| Jul 18, 2026 | 852 ms |
| Jul 25, 2026 | 817 ms |
| Aug 1, 2026 | 782 ms |
| Aug 8, 2026 | 767 ms |
| Aug 15, 2026 | 760 ms |
| Aug 22, 2026 | 782 ms |
| Aug 29, 2026 | 825 ms |
| Sep 5, 2026 | 869 ms |
| Sep 12, 2026 | 891 ms |
| Sep 19, 2026 | 886 ms |
| Sep 26, 2026 | 835 ms |
| Oct 3, 2026 | 796 ms |
| Oct 10, 2026 | 782 ms |
| Oct 17, 2026 | 768 ms |
| Oct 24, 2026 | 776 ms |
| Oct 31, 2026 | 744 ms |
| Nov 7, 2026 | 727 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 107 ms |
| Sep 5, 2026 | 109 ms |
| Sep 12, 2026 | 110 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 106 ms |
| Oct 3, 2026 | 108 ms |
| Oct 10, 2026 | 108 ms |
| Oct 17, 2026 | 111 ms |
| Oct 24, 2026 | 113 ms |
| Oct 31, 2026 | 112 ms |
| Nov 7, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Use efficient cache lifetimes
300 ms · 77 KiB8 files are served with short cache lifetimes, so returning visitors download them again (77 KiB).
2,248 HTML elements
The page has 2,248 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
200 ms · 70 KiB4 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (Klaviyo, smile.io and Shopify and others), adding 613 KiB and 152 ms of main-thread time.
Legacy JavaScript
50 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Reduce unused CSS
27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 414 ms of it running JavaScript. That is comfortably low.
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.2 s
8.2 sYour largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cardin McCoy Christmas truck artwork”.
Time to Interactive: 8.3 s
8.3 sThe page becomes fully interactive after 8.3 s. Good is under 3.8 s.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 452 ms
452 msReal visitors wait 452 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB in 208 requests
2.1 MBYour homepage downloads 2.1 MB in 208 requests on a phone: other files 777 KiB (83), images 577 KiB (24) and scripts 567 KiB (83). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 102 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
225 internal links, 4 external
The homepage links to 225 pages on cardinmccoy.com and 4 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Shop Cardin McCoy kids’ graphic tees. Find Christmas, faith, outdoor and state designs, plus youth Mossy Oak. Select ki…”.
One H1 headline
Your main headline reads: “Kids’ tees.$15”.
Title: 59 characters
Your title is a healthy 59 characters: “Kids’ T-Shirts | $15 Early Black Friday Tees | Cardin McCoy”.
Canonical URL set
The canonical URL is https://www.cardinmccoy.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cardinmccoy.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.cardinmccoy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (939 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://www.cardinmccoy.com/collections/early-black-friday all use the title “Kids’ T-Shirts | $15 Early Black Friday Tees | Cardin McCoy”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://www.cardinmccoy.com/policies/shipping-policy, https://www.cardinmccoy.com/collections/all-tees and https://www.cardinmccoy.com/collections/christmas-tees have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.
5 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
51 of 63 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 413 words of copy
The homepage carries about 413 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop $15 tees →”.
13 calls to action
The homepage has 13 calls to action, for example “Shop $15 tees →”, “Shop Christmas →” and “Shop Christmas”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cardinmccoy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Accessibility Spark · Applovin Shop Integration · useifsapp.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on cardinmccoy.com, including 8 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.