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cardsplug.com website review
Visit site (opens in a new tab)Reviewed 12 November 202635 issues · 84 checks
This review found 35 issues worth fixing on cardsplug.com, 8 of them high impact, across 84 checks. The most urgent: mobile performance score: 46. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,168 of 108,956 reviewed websitesbeats 72%
- #16,605 of 61,775 online storesbeats 67%
- #16,115 of 56,370 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 113 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 110 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 117 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 111 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 126 ms |
| Sep 5, 2026 | 126 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 124 ms |
| Sep 26, 2026 | 131 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 130 ms |
| Oct 31, 2026 | 126 ms |
| Nov 7, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
780 ms · 301 KiBAbout 301 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 780 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hotjar and Klaviyo and others), adding 627 KiB and 990 ms of main-thread time.
Render-blocking requests
600 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Use efficient cache lifetimes
500 ms · 85 KiB10 files are served with short cache lifetimes, so returning visitors download them again (85 KiB).
Improve image delivery
528 KiB18 images could be 528 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 427 ms
427 msGoogle Tag Manager costs a phone 427 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 427 ms. During a long task the page ignores taps.
Hotjar adds 346 ms
346 msHotjar costs a phone 346 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,298 HTML elements
The page has 2,298 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Legacy JavaScript
150 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.4 s
12.4 sYour largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.3 s
14.3 sThe page becomes fully interactive after 14.3 s. Good is under 3.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 685 ms
685 msScripts block taps and scrolling for 685 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 876 ms
876 msReal visitors wait 876 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
31 images without width and height
31 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 116 ms
116 msReal visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 239 requests
3.9 MBYour homepage downloads 3.9 MB in 239 requests on a phone: images 1.8 MB (55), scripts 973 KiB (63) and other files 792 KiB (90). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
196 KiB1 image is downloaded at several times the size a phone draws it, for example Black-Friday-header-2026-mobile.png at 2,000 px wide, shown at 390 px. Resized copies would save about 196 KiB.
10 images below the first screen load straight away
10 images further down the page (240 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 133.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
41 links without text
41 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
54 internal links, 44 external
The homepage links to 54 pages on cardsplug.com and 44 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Give the perfect football gift”.
Title: 62 characters
Your title is a healthy 62 characters: “Personalised Football Cards | Custom Football Gift | CardsPlug”.
Canonical URL set
The canonical URL is https://cardsplug.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://cardsplug.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,154 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://cardsplug.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages share a title
https://cardsplug.com/collections/select-design/original, https://cardsplug.com/collections/select-design/gift-bundles, https://cardsplug.com/collections/select-design/original+best-seller, https://cardsplug.com/collections/select-design/original+fc25, https://cardsplug.com/collections/select-design/original+fc26 and https://cardsplug.com/collections/select-design all use the title “Select Design | CardsPlug”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://cardsplug.com/pages/how-it-works has no meta description, so Google writes the search snippet from whatever text it finds.
6 pages share a meta description
https://cardsplug.com/collections/select-design/original, https://cardsplug.com/collections/select-design/gift-bundles, https://cardsplug.com/collections/select-design/original+best-seller, https://cardsplug.com/collections/select-design/original+fc25, https://cardsplug.com/collections/select-design/original+fc26 and https://cardsplug.com/collections/select-design use the same meta description. A description written for each page earns more clicks.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://cardsplug.com/collections/select-design/original+best-seller, whose canonical is https://cardsplug.com/collections/select-design/best-seller+original. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,416 words of copy
The homepage carries about 1,416 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Cards”.
12 calls to action
The homepage has 12 calls to action, for example “Shop Cards”, “Shop FC27 Cards” and “Shop S24 best-sellers”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 52 testimonial or review blocks, a star rating, 1 trust badge and “350,000+ Happy Customers”.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cardsplug.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Simprosys Google Shopping Feed · Personizely A B Testing Cro · Klaviyo Email Marketing Sms · Triplewhale · recovermycart.com · vwa.la · googleapis.com · getangler.ai
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Gateshead
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on cardsplug.com, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.