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cargomatic.com website review

Visit site (opens in a new tab)Reviewed 31 October 202641 issues · 107 checks

This review found 41 issues worth fixing on cargomatic.com, 10 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.4 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
109 ms57 msMay 9Oct 2494 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202663 ms
May 16, 202666 ms
May 23, 202671 ms
May 30, 202679 ms
Jun 6, 202675 ms
Sep 5, 202695 ms
Sep 12, 202696 ms
Sep 26, 2026103 ms
Oct 3, 2026102 ms
Oct 10, 202696 ms
Oct 17, 2026100 ms
Oct 24, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix56
  • Render-blocking requests

    3.6 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

  • Reduce unused JavaScript

    2.3 s · 466 KiB

    About 466 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 292 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).

  • Improve image delivery

    300 ms · 1.2 MB

    7 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and enzuzo.com and others), adding 3.2 MB and 751 ms of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 403 ms

    403 ms

    Google Tag Manager costs a phone 403 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • wpenginepowered.com adds 33 ms

    33 ms

    wpenginepowered.com costs a phone 33 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 636 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.6 s

    14.6 s

    Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “On-Demand Capacity for an On-Demand World Cargomatic solves…”.

  • Time to Interactive: 14.8 s

    14.8 s

    The page becomes fully interactive after 14.8 s. Good is under 3.8 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 50% slower for real visitors

    +50%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 63 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 860 ms

    860 ms

    Real visitors wait 860 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 327 ms

    327 ms

    Scripts block taps and scrolling for 327 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 108 ms

    108 ms

    Real visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix43
  • 1 image over 500 KB

    cta-bg-mobile.jpg weighs 493 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.3 MB in 128 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 128 requests on a phone: images 2.0 MB (46), scripts 1.1 MB (35) and fonts 124 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    234 KiB

    1 image is downloaded at several times the size a phone draws it, for example home-bottom-bg.jpg at 2,504 px wide, shown at 390 px. Resized copies would save about 234 KiB.

  • About 0.9 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9596
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“On-Demand Capacity for an On-Demand World” and “On-Demand Capacity for an On-Demand World”). One clear main headline is easier for people and search engines.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 109 internal links, 14 external

    The homepage links to 109 pages on cargomatic.com and 14 external pages.

7 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Cargomatic solves local freight with a marketplace of more than 22,000 professional drivers. We meet the needs of every…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “On-Demand Capacity for an On-Demand World | Cargomatic”.

  • Canonical URL set

    The canonical URL is https://cargomatic.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cargomatic.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (792 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 27 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    /shippers/customers has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example /careers, whose canonical is /about/careers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 6 pages without an H1

    /about/leadership, /shippers/services/drayage, /shippers/services/intermodal, /shippers/services/ltl, /shippers/services/full-truck-load and /shippers/services/white-glove have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8585
  • 3 small tap targets

    3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Executing inline script violates the following Content Security Policy directive 'script-src 'self' 'nonce-d159c106d09c…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cargomatic.com).

  • Valid certificate (59 days left)

    The certificate from Let's Encrypt · YR1 verifies for cargomatic.com and is valid for another 59 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://cargomatic.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors.

Domain and trust

  • No CAA record

    cargomatic.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cargomatic.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    cargomatic.com was registered in Jan 1999 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2030

    cargomatic.com is registered until Jan 2030.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 383 words of copy

    The homepage carries about 383 words of visible text.

5 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact Us”, “Get a Quote” and “Get Started”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be cargomatic.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mailjet.com include:_spf.sendergen.com include:servers.mcsv.net include:spf.…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 2 plugins are behind their latest release.cleantalk-spam-protect 6.86 → 6.91 · newsletter 9.3.5 → 9.5.3

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Google Cloud

Hiring

Hiring
15 open roles
Teams
Operations (7), Compliance & Safety (1), No Department (1), Sales & Commercial (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on cargomatic.com, including 19 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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