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carguru.sg website review

Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 86 checks

This review found 34 issues worth fixing on carguru.sg, 11 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s900 msMay 23Nov 7973 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.0 s
Oct 17, 2026990 ms
Oct 24, 20261.0 s
Oct 31, 2026961 ms
Nov 7, 2026973 ms
Real-visitor tap response (INP)75th percentile, phones
102 ms77 msMay 23Nov 787 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202690 ms
Jun 6, 202694 ms
Jun 13, 202695 ms
Jun 20, 202699 ms
Jun 27, 202696 ms
Jul 4, 202692 ms
Jul 11, 202697 ms
Jul 18, 202695 ms
Jul 25, 202691 ms
Aug 1, 202693 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202690 ms
Aug 29, 202688 ms
Sep 5, 202687 ms
Sep 12, 202686 ms
Sep 19, 202680 ms
Sep 26, 202682 ms
Oct 3, 202687 ms
Oct 10, 202688 ms
Oct 17, 202687 ms
Oct 24, 202687 ms
Oct 31, 202686 ms
Nov 7, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of carguru.sg (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. carguru.sg at 0.6 s0.6 s
  2. carguru.sg at 1.1 s1.1 s
  3. carguru.sg at 1.7 s1.7 s
  4. carguru.sg at 2.3 s2.3 s
  5. carguru.sg at 2.8 s2.8 s
  6. carguru.sg at 3.4 s3.4 s
  7. carguru.sg at 4.0 s4.0 s
  8. carguru.sg at 4.5 s4.5 s

Speed

6 to fix64
  • Improve image delivery

    1.1 s · 2.0 MB

    47 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    2.3 s

    48 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • 5,437 HTML elements

    The page has 5,437 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 528 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 38 ms

    38 ms

    Shopify costs a phone 38 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    244 KiB

    About 244 KiB of JavaScript is downloaded but never used on this page.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 5 KiB

    Polyfills for old browsers add 5 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, Google Fonts and shop.app and others), adding 398 KiB and 39 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    4 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 31.2 s

    31.2 s

    Your largest element takes 31.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “…”.

  • Time to Interactive: 34.7 s

    34.7 s

    The page becomes fully interactive after 34.7 s. Good is under 3.8 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • 70 images without width and height

    70 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 354 ms

    354 ms

    Real visitors wait 354 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 144 ms

    144 ms

    Scripts block the page for only 144 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 11.4 MB in 272 requests

    11.4 MB

    Your homepage downloads 11.4 MB in 272 requests on a phone: images 9.5 MB (103), other files 750 KiB (73) and scripts 570 KiB (55). Under 2 MB keeps phones on slow connections fast.

  • 14 images in older formats

    14 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    56 KiB

    2 images are downloaded at several times the size a phone draws them, for example Used-Car-TOYOTA-SIENTA-HYBRID-1.5G-CVT-Luxury-Sedan-4-Mar-21 at 1,024 px wide, shown at 290 px. Resized copies would save about 56 KiB.

  • About 3.2 g of CO₂ per visit

    3.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.22 g of CO₂e: 386.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8290
  • 20 buttons without a name

    20 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    4 dropdowns have no label.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (190 elements)

    All page content should be contained by landmarks: 190 elements on the page fail this check, rated moderate by axe-core.

  • 154 links without text

    154 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (20 elements)

    ARIA role should be appropriate for the element: 20 elements on the page fail this check, rated minor by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (16 elements)

    Elements marked as presentational should be consistently ignored: 16 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 120 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9271
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 270 links crawlers can't follow

    270 links have no real href, so search engines can't follow them.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Singapore Used Car Buy, Sell, Trade-in Used/New Cars|CarGuru.sg 车师父”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (320 characters)

    Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 286 internal links, 0 external

    The homepage links to 286 pages on carguru.sg and 0 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.carguru.sg/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.carguru.sg/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,474 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.carguru.sg/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 13 pages without an H1

    https://www.carguru.sg/collections/all-used-cars, https://www.carguru.sg/collections/honda-used-car, https://www.carguru.sg/collections/mercedes-benz-used-car-singapore-used-car, https://www.carguru.sg/collections/bmw-new-car-singapore-new-car, https://www.carguru.sg/collections/mazda-new-car-singapore-new-car and https://www.carguru.sg/collections/hyundai-used-car-singapore-used-car and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    74 of 75 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,387 words of copy

    The homepage carries about 1,387 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Subscribe”, “Shop Now” and “Contact Us”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 73 testimonial or review blocks, 1 customer or partner logo and 1 trust badge.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at carguru.sg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Forms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2024.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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