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carguru.sg website review
Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 86 checks
This review found 34 issues worth fixing on carguru.sg, 11 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,168 of 108,959 reviewed websitesbeats 55%
- #28,693 of 61,775 online storesbeats 47%
- #27,621 of 56,370 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 990 ms |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 961 ms |
| Nov 7, 2026 | 973 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 87 ms |
| May 30, 2026 | 90 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 99 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 92 ms |
| Jul 11, 2026 | 97 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 91 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 90 ms |
| Aug 29, 2026 | 88 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 82 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 88 ms |
| Oct 17, 2026 | 87 ms |
| Oct 24, 2026 | 87 ms |
| Oct 31, 2026 | 86 ms |
| Nov 7, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 s · 2.0 MB47 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
2.3 s48 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
5,437 HTML elements
The page has 5,437 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 528 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 38 ms
38 msShopify costs a phone 38 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
244 KiBAbout 244 KiB of JavaScript is downloaded but never used on this page.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 5 KiBPolyfills for old browsers add 5 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
4 third-party services on the page
4 third-party services load with your homepage (Shopify, Google Fonts and shop.app and others), adding 398 KiB and 39 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
4 KiB2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 31.2 s
31.2 sYour largest element takes 31.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “…”.
Time to Interactive: 34.7 s
34.7 sThe page becomes fully interactive after 34.7 s. Good is under 3.8 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
70 images without width and height
70 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 354 ms
354 msReal visitors wait 354 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 144 ms
144 msScripts block the page for only 144 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 11.4 MB in 272 requests
11.4 MBYour homepage downloads 11.4 MB in 272 requests on a phone: images 9.5 MB (103), other files 750 KiB (73) and scripts 570 KiB (55). Under 2 MB keeps phones on slow connections fast.
14 images in older formats
14 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
8 images below the first screen load straight away
8 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
56 KiB2 images are downloaded at several times the size a phone draws them, for example Used-Car-TOYOTA-SIENTA-HYBRID-1.5G-CVT-Luxury-Sedan-4-Mar-21 at 1,024 px wide, shown at 290 px. Resized copies would save about 56 KiB.
About 3.2 g of CO₂ per visit
3.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.22 g of CO₂e: 386.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
20 buttons without a name
20 buttons have no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
4 dropdowns have no label.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (190 elements)
All page content should be contained by landmarks: 190 elements on the page fail this check, rated moderate by axe-core.
154 links without text
154 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (20 elements)
ARIA role should be appropriate for the element: 20 elements on the page fail this check, rated minor by axe-core.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (16 elements)
Elements marked as presentational should be consistently ignored: 16 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 120 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
270 links crawlers can't follow
270 links have no real href, so search engines can't follow them.
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Singapore Used Car Buy, Sell, Trade-in Used/New Cars|CarGuru.sg 车师父”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
286 internal links, 0 external
The homepage links to 286 pages on carguru.sg and 0 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.carguru.sg/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.carguru.sg/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,474 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.carguru.sg/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without an H1
https://www.carguru.sg/collections/all-used-cars, https://www.carguru.sg/collections/honda-used-car, https://www.carguru.sg/collections/mercedes-benz-used-car-singapore-used-car, https://www.carguru.sg/collections/bmw-new-car-singapore-new-car, https://www.carguru.sg/collections/mazda-new-car-singapore-new-car and https://www.carguru.sg/collections/hyundai-used-car-singapore-used-car and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
74 of 75 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,387 words of copy
The homepage carries about 1,387 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe”.
5 calls to action
The homepage has 5 calls to action, for example “Subscribe”, “Shop Now” and “Contact Us”.
4 short forms
4 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 73 testimonial or review blocks, 1 customer or partner logo and 1 trust badge.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at carguru.sg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
Apps your storefront loads
Forms
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2024.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on carguru.sg, including 11 speed issues, 6 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.