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carinamichelli.com website review
Visit site (opens in a new tab)Reviewed 5 November 202662 issues · 115 checks
This review found 62 issues worth fixing on carinamichelli.com, 28 of them high impact, across 115 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #83,412 of 88,719 reviewed websitesbeats 5%
- #44,834 of 46,138 online storesbeats 2%
- #40,508 of 41,406 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 2.8 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 20, 2026 | 100 ms |
| Jun 27, 2026 | 184 ms |
| Jul 4, 2026 | 201 ms |
| Jul 11, 2026 | 252 ms |
| Jul 18, 2026 | 2.2 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 4.3 s |
| Sep 26, 2026 | 4.3 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.5 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Main-thread work: 6.3 s
A phone's processor spends 6.3 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,990 HTML elements
The page has 3,990 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
3.3 MB2 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (sprinklr.com, Adobe Tag Manager and Facebook and others), adding 1.9 MB and 1.9 s of main-thread time.
Use efficient cache lifetimes
1.1 MB56 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Reduce unused JavaScript
1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
sprinklr.com adds 359 ms
359 mssprinklr.com costs a phone 359 ms of main-thread work and 432 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Adobe Tag Manager adds 350 ms
350 msAdobe Tag Manager costs a phone 350 ms of main-thread work and 149 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 320 ms
320 msFacebook costs a phone 320 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 279 ms. During a long task the page ignores taps.
Google Maps adds 235 ms
235 msGoogle Maps costs a phone 235 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 147 ms
147 msGoogle CDN costs a phone 147 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 232 ms
232 msYour server sent the HTML in 232 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 24.6 s
24.6 sThe page becomes fully interactive after 24.6 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.616
0.616The layout shifts by 0.616 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 715 ms
715 msScripts block taps and scrolling for 715 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 2948% slower for real visitors
+2948%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 100 ms to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
81 images without width and height
81 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Largest Contentful Paint: 2.1 s
2.1 sYour largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Cari Cari Troli Login Buka Menu Saya Navigation”.
Images and page weight
Page weight: 6.0 MB in 165 requests
6.0 MBYour homepage downloads 6.0 MB in 165 requests on a phone: images 3.5 MB (16), scripts 2.3 MB (81) and HTML 88 KiB (7). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 3.4 MB together. On a phone connection a single image that size takes seconds.
2 images far larger than shown
793 KiB2 images are downloaded at several times the size a phone draws them, for example d2df8b82-c847-4bcf-80b1-5e17cc060280.png at 1,254 px wide, shown at 371 px. Resized copies would save about 793 KiB.
2 images in older formats
2 images (3.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.69 g of CO₂e: 202.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
144 tap targets too small
144 tap targets are too small or too close together to hit reliably with a finger.
Certain ARIA roles must be contained by particular parents (18 elements)
Certain ARIA roles must be contained by particular parents: 18 elements on the page fail this check, rated critical by axe-core.
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (3 elements)
Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Unlabelled dropdowns
1 dropdown has no label.
ARIA dialog and alertdialog nodes should have an accessible name (32 elements)
ARIA dialog and alertdialog nodes should have an accessible name: 32 elements on the page fail this check, rated serious by axe-core.
Orphan list items
Some list items are not inside a list.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (125 elements)
All page content should be contained by landmarks: 125 elements on the page fail this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (1 element).
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (33 elements).
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 68 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 14 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Dewi11 Menawarkan Pengalaman Online Kekinian Dengan Fitur Yang Beragam”.
2 H1 headlines
There are 2 <h1> headlines (“Dewi11 Menawarkan Pengalaman Online Kekinian Deng…” and “Dewi11 Menawarkan Pengalaman Online Kekinian Deng…”). One clear main headline is easier for people and search engines.
25 links crawlers can't follow
25 links have no real href, so search engines can't follow them.
71 internal links, 63 external
The homepage links to 71 pages on carinamichelli.com and 63 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Dewi11 Menawarkan Pengalaman Online Kekinian Dengan Fitur Beragam Navigasi Praktis, Tampilan Modern, Serta Akses Fleksi…”.
Canonical URL set
The canonical URL is https://carinamichelli.com/.
Structured data in place
Structured data found: Article, BreadcrumbList, FAQPage, Organization and Review.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://carinamichelli.com/sitemap.xml.
AI search readiness
Snippets are switched off
The robots meta tag says “index, follow, nosnippet”, which tells Google, Bing and the AI answers built on them not to quote this page.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,011 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages are broken
Your homepage links to /kebijakan-privasi and /legal, which answer with an error. Visitors hit a dead end and search engines drop them.
2 internal pages checked
We fetched 2 pages linked from your homepage and read each the way a search engine does.
Best practices
5 broken images
5 images failed to load on a phone, for example https://carinamichelli.com/#.
50 small tap targets
50 of 70 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Unsafe attempt to load URL https://www.samsung.com/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-common/r…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken links to your own pages
2 links from your homepage to your own site are broken, for example https://carinamichelli.com/kebijakan-privasi (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://shop.samsung.com/id/cart.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (carinamichelli.com).
Valid certificate (62 days left)
The certificate from Google Trust Services · WE1 verifies for carinamichelli.com and is valid for another 62 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://carinamichelli.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
carinamichelli.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 6 years old
6 yearscarinamichelli.com was registered in May 2020 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, pki.goog, ssl.com and comodoca.com to issue certificates for carinamichelli.com, so a mis-issued certificate from anyone else is refused.
Registered until May 2027
carinamichelli.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
About 1,812 words of copy
The homepage carries about 1,812 words of visible text.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “DEWI11 Explore Shop” and “Shop”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 71 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DMARC policy
carinamichelli.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
carinamichelli.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
carinamichelli.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 62 issues on carinamichelli.com, including 22 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.