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carlosbakery.com website review
Visit site (opens in a new tab)Reviewed 29 October 202646 issues · 115 checks
This review found 46 issues worth fixing on carlosbakery.com, 20 of them high impact, across 115 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #58,936 of 80,572 reviewed websitesbeats 23%
- #32,283 of 39,629 online storesbeats 15%
- #10 of 17 Ecwid storesbeats 31%
Closest competitors among Ecwid stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 174 ms |
| May 16, 2026 | 173 ms |
| May 23, 2026 | 174 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 172 ms |
| Jun 20, 2026 | 172 ms |
| Jun 27, 2026 | 171 ms |
| Jul 4, 2026 | 172 ms |
| Jul 11, 2026 | 178 ms |
| Jul 18, 2026 | 175 ms |
| Jul 25, 2026 | 178 ms |
| Aug 1, 2026 | 174 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 171 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 171 ms |
| Sep 12, 2026 | 174 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 178 ms |
| Oct 3, 2026 | 181 ms |
| Oct 10, 2026 | 183 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
6.5 s · 4.7 MB13 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.5 s faster on a phone.
Use efficient cache lifetimes
6.4 s · 2.7 MB76 files are served with short cache lifetimes, so returning visitors download them again (2.7 MB).
Reduce unused JavaScript
4.1 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.
Render-blocking requests
3.5 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.
Reduce unused CSS
1.4 s · 255 KiBAbout 255 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (elfsightcdn.com, Stripe and digitaloceanspaces.com and others), adding 2.4 MB and 1.8 s of main-thread time.
elfsightcdn.com adds 569 ms
569 mselfsightcdn.com costs a phone 569 ms of main-thread work and 647 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 290 ms. During a long task the page ignores taps.
Stripe adds 258 ms
258 msStripe costs a phone 258 ms of main-thread work and 278 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
digitaloceanspaces.com adds 224 ms
224 msdigitaloceanspaces.com costs a phone 224 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mailchimp adds 127 ms
127 msMailchimp costs a phone 127 ms of main-thread work and 573 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Minify CSS
150 ms · 18 KiB18 KiB could be saved by minifying CSS.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 25.1 s
25.1 sYour largest element takes 25.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 16.2 s
16.2 sVisually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 31.0 s
31.0 sThe page becomes fully interactive after 31.0 s. Good is under 3.8 s.
First Contentful Paint: 7.5 s
7.5 sThe first text or image appears after 7.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 864 ms
864 msScripts block taps and scrolling for 864 ms in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.19
0.19For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.
Real-user TTFB: 898 ms
898 msReal visitors wait 898 ms for your server to start answering (75th percentile). Good is under 800 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 174 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 156 ms
156 msReal visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.7 MB in 135 requests
10.7 MBYour homepage downloads 10.7 MB in 135 requests on a phone: images 7.3 MB (19), scripts 2.5 MB (52) and fonts 405 KiB (7). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 3.1 MB together. On a phone connection a single image that size takes seconds.
2 images far larger than shown
1.3 MB2 images are downloaded at several times the size a phone draws them, for example local_test.png at 1,240 px wide, shown at 312 px. Resized copies would save about 1.3 MB.
2 images in older formats
2 images (3.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (3.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
3.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.02 g of CO₂e: 363.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (5 elements)
Certain ARIA roles must contain particular children: 5 elements on the page fail this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
11 H1 headlines
There are 11 <h1> headlines (“BOO! TWO FREE CAKES”, “A LITTLE TASTE OF HOBOKEN.” and “EVEN GHOSTS WANT A BITE”). One clear main headline is easier for people and search engines.
No robots.txt
There is no robots.txt at carlosbakery.com/robots.txt, the first file search crawlers ask for.
95 internal links, 16 external
The homepage links to 95 pages on carlosbakery.com and 16 external pages.
6 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Carlo’s Bakery, home of TLC’s Cake Boss. Order cakes, pastries & desserts for nationwide shipping, or schedule local pi…”.
Title: 51 characters
Your title is a healthy 51 characters: “Carlo’s Bakery — Nationwide Shipping & Local Pickup”.
Canonical URL set
The canonical URL is https://www.carlosbakery.com/.
Structured data in place
Structured data found: Bakery, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://carlosbakery.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (449 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages share a meta description
/coffee, /custom_cake_local and /custom_cake_nationwide use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
/locations and /custom_cake_nationwide have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/locations and /custom_cake_nationwide have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
57 of 69 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (carlosbakery.com).
Valid certificate (33 days left)
The certificate from Let's Encrypt · YR1 verifies for carlosbakery.com and is valid for another 33 days.
http:// redirects to https
http://carlosbakery.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 26 links work
All 26 links checked from your homepage (16 internal, 10 external) answered without errors.
Domain and trust
No CAA record
carlosbakery.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
carlosbakery.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 25 years old
25 yearscarlosbakery.com was registered in May 2001 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2034
carlosbakery.com is registered until May 2034.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 417 words of copy
The homepage carries about 417 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER” and “LOCATIONS ORDER PICKUP & DELIVERY”.
26 calls to action
The homepage has 26 calls to action, for example “ORDER”, “Locations Order Pickup & Delivery” and “Shop Hoboken”.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel and TikTok Pixel.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be carlosbakery.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:107.1.39.193/27 ip4:47.21.154.162/29 ip4:132.148.248.63 mx include:smtp.secureserver.net include:secureserve…”.
DKIM signing found
A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- GoDaddy
Company
- Founded
- 1910
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on carlosbakery.com, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.