carson.ca website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

About 205 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

About 516 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

143 KiB could be saved by minifying CSS.

74 KiB could be saved by minifying JavaScript.

Google Tag Manager costs a phone 419 ms of main-thread work and 727 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Google Tag Manager, Hubspot and YouTube and others), adding 899 KiB and 487 ms of main-thread time.

5 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).

8 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 11.4 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BORDERS DON’T HAVE TO BE BARRIERS”. Most of its time is element render delay (2.4 s).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

2 elements have a tabindex above 0, which scrambles the keyboard order.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

The homepage links to 43 pages on carson.ca and 4 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/duty-drawback-estimator and /ctpat have no meta description, so Google writes the search snippet from whatever text it finds.

/duty-drawback-estimator and /ctpat have no <h1> headline, so visitors and search engines get no clear main topic.

/news took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

20 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

http://carson.ca does not redirect to https, so some visitors land on the insecure version.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

carson.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

carson.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage has only about 88 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.