Website review, no card needed
cartech.com website review
Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 103 checks
This review found 41 issues worth fixing on cartech.com, 13 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 95 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 106 ms |
| Jun 13, 2026 | 99 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 91 ms |
| Jul 4, 2026 | 88 ms |
| Jul 11, 2026 | 92 ms |
| Jul 18, 2026 | 92 ms |
| Jul 25, 2026 | 94 ms |
| Aug 1, 2026 | 92 ms |
| Aug 8, 2026 | 90 ms |
| Aug 15, 2026 | 90 ms |
| Aug 22, 2026 | 89 ms |
| Aug 29, 2026 | 92 ms |
| Sep 5, 2026 | 90 ms |
| Sep 12, 2026 | 90 ms |
| Sep 19, 2026 | 91 ms |
| Sep 26, 2026 | 90 ms |
| Oct 3, 2026 | 90 ms |
| Oct 10, 2026 | 92 ms |
| Oct 17, 2026 | 90 ms |
| Oct 24, 2026 | 89 ms |
| Oct 31, 2026 | 90 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.9 s · 6.4 MB87 files are served with short cache lifetimes, so returning visitors download them again (6.4 MB).
Reduce unused JavaScript
1.6 s · 347 KiBAbout 347 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Render-blocking requests
1.6 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Improve image delivery
1.5 MB14 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Hubspot and Google Tag Manager and others), adding 1.2 MB and 1.3 s of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
audioeye.com adds 829 ms
829 msaudioeye.com costs a phone 829 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
300 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
300 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Hubspot adds 277 ms
277 msHubspot costs a phone 277 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 8 KiB8 KiB could be saved by minifying CSS.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.67
0.67For real visitors the layout shifts by 0.67 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 18.6 s
18.6 sYour largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CT_Homepage_Hero_Aerospace”.
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 225 ms
225 msScripts block taps and scrolling for 225 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 92 ms
92 msReal visitors wait 92 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 585 ms
585 msReal visitors wait 585 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 61.5 MB in 179 requests
61.5 MBYour homepage downloads 61.5 MB in 179 requests on a phone: media 57.9 MB (14), images 2.0 MB (60) and scripts 1.1 MB (37). Under 2 MB keeps phones on slow connections fast.
7 images below the first screen load straight away
7 images further down the page (643 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
323 KiB3 images are downloaded at several times the size a phone draws them, for example DSC01012.jpg at 6,000 px wide, shown at 351 px. Resized copies would save about 323 KiB.
2 images in older formats
2 images (434 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 17.4 g of CO₂ per visit
17.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 17.42 g of CO₂e: 2090.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
13 links with vague text
13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
179 internal links, 21 external
The homepage links to 179 pages on cartech.com and 21 external pages.
7 checks passed
One H1 headline
Your main headline reads: “We're your best partner for building a better future.”.
Title: 56 characters
Your title is a healthy 56 characters: “Carpenter Technology | Global Leader in Specialty Alloys”.
Canonical URL set
The canonical URL is https://www.carpentertechnology.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.carpentertechnology.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,356 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/browser-requirements is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages share a title
/aerospace/engines, /aerospace/structural and /aerospace/avionics-electronics all use the title “High-Performance Soft Magnetic Alloys for Aerospace Avionics and Elec…”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages without an H1
/aerospace, /aerospace/engines, /aerospace/structural, /aerospace/fasteners, /aerospace/avionics-electronics and /transportation and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.carpentertechnology.com/hubfs/images/Home/CT_Homepage_Hero_Consumer.png.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
6 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken external links
2 links to other sites are dead, for example https://hubs.ly/H0xmmk30 (404).
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
3 links through redirect chains
3 links go through two or more redirects, for example https://hubs.ly/H0ylnGK0.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (carpentertechnology.com).
Valid certificate (64 days left)
The certificate from Google Trust Services · WE1 verifies for cartech.com and is valid for another 64 days.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://cartech.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
carpentertechnology.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
carpentertechnology.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearscarpentertechnology.com was registered in Nov 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2028
carpentertechnology.com is registered until Nov 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 953 words of copy
The homepage carries about 953 words of visible text.
2 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Contact”, “Learn More” and “Join Newsletter”.
Analytics in place
Analytics detected: Google Analytics and HubSpot.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 9 of them by other companies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
- It loads jQuery 1.11.2, older than 3.5 (which fixed known security holes).
Stack
- CMS
- HubSpot
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- HubSpot
Company
- Employees
- 4,146
- Founded
- 1889
- Headquarters
- Reading
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on cartech.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.