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case-mate.com website review

Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 112 checks

This review found 45 issues worth fixing on case-mate.com, 14 of them high impact, across 112 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s3.1 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.2 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.2 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Oct 24, 20263.2 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
189 ms100 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026110 ms
May 30, 2026111 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026113 ms
Jun 27, 2026120 ms
Jul 4, 2026122 ms
Jul 11, 2026129 ms
Jul 18, 2026131 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026146 ms
Aug 15, 2026154 ms
Aug 22, 2026158 ms
Aug 29, 2026162 ms
Sep 5, 2026166 ms
Sep 12, 2026169 ms
Sep 19, 2026171 ms
Sep 26, 2026172 ms
Oct 3, 2026171 ms
Oct 10, 2026178 ms
Oct 17, 2026172 ms
Oct 24, 2026177 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of case-mate.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. case-mate.com at 1.4 s1.4 s
  2. case-mate.com at 2.8 s2.8 s
  3. case-mate.com at 4.2 s4.2 s
  4. case-mate.com at 5.6 s5.6 s
  5. case-mate.com at 7.1 s7.1 s
  6. case-mate.com at 8.5 s8.5 s
  7. case-mate.com at 9.9 s9.9 s
  8. case-mate.com at 11.3 s11.3 s

case-mate.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix32
  • Reduce unused JavaScript

    2.3 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 1.2 MB

    49 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Main-thread work: 14.4 s

    A phone's processor spends 14.4 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,011 HTML elements

    The page has 4,011 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Facebook and others), adding 5.0 MB and 3.1 s of main-thread time.

  • Improve image delivery

    750 ms · 1.9 MB

    36 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    950 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 705 ms. During a long task the page ignores taps.

  • Shopify adds 286 ms

    286 ms

    Shopify costs a phone 286 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 392 ms

    392 ms

    Klaviyo costs a phone 392 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 379 ms

    379 ms

    Facebook costs a phone 379 ms of main-thread work and 287 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 315 ms

    315 ms

    ZenDesk costs a phone 315 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 93 KiB

    Polyfills for old browsers add 93 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    50 ms · 150 KiB

    150 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 29.6 s

    29.6 s

    Your largest element takes 29.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “let's mahj!”.

  • Time to Interactive: 61.5 s

    61.5 s

    The page becomes fully interactive after 61.5 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 3.0 s

    3.0 s

    Scripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 60% slower for real visitors

    +60%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 545 ms

    545 ms

    Real visitors wait 545 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

3 to fix60
  • Page weight: 14.2 MB in 591 requests

    14.2 MB

    Your homepage downloads 14.2 MB in 591 requests on a phone: images 6.9 MB (231), scripts 3.9 MB (161) and fonts 2.2 MB (28). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    cmi_Mobile_Banner_1600x2000_1_0006_cmi_Jelly_Bow_Tote_Tortoi is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images far larger than shown

    408 KiB

    5 images are downloaded at several times the size a phone draws them, for example cmi_Mobile_Banner_1600x2000_1_0006_cmi_Jelly_Bow_Tote_Tortoi at 1,600 px wide, shown at 390 px. Resized copies would save about 408 KiB.

  • 4 images in older formats

    4 images (273 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (63 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.0 g of CO₂ per visit

    4.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.02 g of CO₂e: 482.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 10093
  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 339 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (178 characters)

    Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 577 internal links, 14 external

    The homepage links to 577 pages on case-mate.com and 14 external pages.

6 checks passed
  • Title: 65 characters

    Your title is a healthy 65 characters: “Trending Jelly Tote Bags, Premium Phone Cases, & Tech Accessories”.

  • Canonical URL set

    The canonical URL is https://case-mate.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://case-mate.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,043 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    /pages/the-gift-shop and /collections/new-arrivals-1 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    /collections/gifts-under-100, /collections/gifts-under-50 and /collections/new-arrivals-1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /collections/new-arrivals-1 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 187 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    38 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example https://play.google.com/store/apps/details?id=co.tapcart.app.id_JXOw5CAqtk&pcampaignid=web_share (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://mzz3ec4q.tapc.art/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (case-mate.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE1 verifies for case-mate.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://case-mate.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    case-mate.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    case-mate.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    case-mate.com was registered in Oct 2005 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    case-mate.com is registered until Oct 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 463 words of copy

    The homepage carries about 463 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “PRE-ORDER NOW” and “SHOP NOW”.

  • 86 calls to action

    The homepage has 86 calls to action, for example “GIFT SHOP”, “Gift Shop” and “Shop All”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be case-mate.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:207.126.144.0/20 ip4:64.18.0.0/20 ip4:96.73.209.73/29 include:_spf.google.com include:spf.mandrillapp.com in…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 78 other companies contacted

    Loading the homepage contacts 78 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 24 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Timesact Pre Order · Redo · Triplewhale · Tolstoy · Postscript Sms Marketing · Convert Experiences · Fondue Cashback Promotions · Gift Card Hero All In One · Tapcart Mobile App · Crazy Egg · Mida Replay Heatmaps · Klaviyo Email Marketing Sms · Checkmate · Okendo · Convert Web Pixel · Test Sms · Forms · Applovin Shop Integration · Reviews Co Uk Product And Merchant Review Collection · Back In Stock · shopkeepertools.com · getredo.com · pdqprod.link · googleapis.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Hiring

Hiring
2 open roles
Job board
careers page

Company

Employees
130
Headquarters
Atlanta

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 45 issues on case-mate.com, including 24 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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