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casper.com website review

Visit site (opens in a new tab)Reviewed 4 November 202625 issues · 104 checks

This review found 25 issues worth fixing on casper.com, 5 of them high impact, across 104 checks. The most urgent: page weight: 6.6 MB in 359 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.7 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
210 ms165 msMay 16Oct 31182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026177 ms
May 23, 2026180 ms
May 30, 2026181 ms
Jun 6, 2026179 ms
Jun 13, 2026177 ms
Jun 20, 2026171 ms
Jun 27, 2026170 ms
Jul 4, 2026171 ms
Jul 11, 2026171 ms
Jul 18, 2026175 ms
Jul 25, 2026179 ms
Aug 1, 2026183 ms
Aug 8, 2026187 ms
Aug 15, 2026195 ms
Aug 22, 2026198 ms
Aug 29, 2026203 ms
Sep 5, 2026204 ms
Sep 12, 2026205 ms
Sep 19, 2026201 ms
Sep 26, 2026196 ms
Oct 3, 2026195 ms
Oct 10, 2026185 ms
Oct 17, 2026187 ms
Oct 24, 2026188 ms
Oct 31, 2026182 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of casper.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. casper.com at 0.4 s0.4 s
  2. casper.com at 0.8 s0.8 s
  3. casper.com at 1.1 s1.1 s
  4. casper.com at 1.5 s1.5 s
  5. casper.com at 1.9 s1.9 s
  6. casper.com at 2.3 s2.3 s
  7. casper.com at 2.6 s2.6 s
  8. casper.com at 3.0 s3.0 s

casper.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix65
  • Reduce unused JavaScript

    300 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, iovation and Affirm and others), adding 3.7 MB and 886 ms of main-thread time.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    150 ms · 808 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (808 KiB).

  • Render-blocking requests

    600 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Google Tag Manager adds 424 ms

    424 ms

    Google Tag Manager costs a phone 424 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 179 KiB

    About 179 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,987 HTML elements

    The page has 2,987 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 46 ms

    46 ms

    Shopify costs a phone 46 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • sierra.chat adds 34 ms

    34 ms

    sierra.chat costs a phone 34 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 23 KiB

    23 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    110 KiB

    4 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 28.9 s

    28.9 s

    The page becomes fully interactive after 28.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A sketch of a couple lying in bed with a child between them…”.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 441 ms

    441 ms

    Scripts block taps and scrolling for 441 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 177 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 694 ms

    694 ms

    Real visitors wait 694 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.099

    0.099

    The layout barely moves while loading (CLS 0.099, good is under 0.1).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 6.6 MB in 359 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 359 requests on a phone: scripts 2.4 MB (93), other files 1.4 MB (187) and media 1.4 MB (2). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.88 g of CO₂e: 225.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 94 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 336 internal links, 15 external

    The homepage links to 336 pages on casper.com and 15 external pages.

8 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & …”.

  • One H1 headline

    Your main headline reads: “Casper Sleep”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “The Best Bed for Better Sleep | Casper Online Mattress Store”.

  • Canonical URL set

    The canonical URL is https://casper.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://casper.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,821 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 3 broken images

    3 images failed to load on a phone, for example https://casper.com/.

  • 8 small tap targets

    8 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (casper.com).

  • Valid certificate (61 days left)

    The certificate from Google Trust Services · WR1 verifies for casper.com and is valid for another 61 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://casper.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    casper.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 31 years old

    31 years

    casper.com was registered in Jun 1995 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only comodoca.com, awstrust.com, amazontrust.com and digicert.com to issue certificates for casper.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jun 2027

    casper.com is registered until Jun 2027.

Content and conversion

1 to fix93
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 704 words of copy

    The homepage carries about 704 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop mattresses” and “Shop sale”.

  • 31 calls to action

    The homepage has 31 calls to action, for example “Shop all mattresses”, “Shop all bundles” and “Shop all pillows”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, a star rating and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:208.89.14.209 include:_spf.google.com include:_spf.q4press.com include:docebosaas.com include:_spf.createse…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 40 cookies set on arrival

    40

    Opening the homepage sets 40 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 67 other companies contacted

    Loading the homepage contacts 67 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Company

Founded
2014
Headquarters
New York City

Upkeep, stack, hiring and company data from programmable.info

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