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catchmaster.com website review

Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 88 checks

This review found 31 issues worth fixing on catchmaster.com, 11 of them high impact, across 88 checks. The most urgent: main-thread work: 12.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
175 ms132 msMay 23Nov 7144 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026158 ms
May 30, 2026156 ms
Jun 6, 2026162 ms
Jun 13, 2026168 ms
Jun 20, 2026165 ms
Jun 27, 2026170 ms
Jul 4, 2026163 ms
Jul 11, 2026161 ms
Jul 18, 2026154 ms
Jul 25, 2026152 ms
Aug 1, 2026146 ms
Aug 8, 2026146 ms
Aug 15, 2026149 ms
Aug 22, 2026147 ms
Aug 29, 2026154 ms
Sep 5, 2026153 ms
Sep 12, 2026153 ms
Sep 19, 2026153 ms
Sep 26, 2026144 ms
Oct 3, 2026137 ms
Oct 10, 2026139 ms
Oct 17, 2026140 ms
Oct 24, 2026144 ms
Oct 31, 2026151 ms
Nov 7, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of catchmaster.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. catchmaster.com at 3.9 s3.9 s
  2. catchmaster.com at 7.8 s7.8 s
  3. catchmaster.com at 11.7 s11.7 s
  4. catchmaster.com at 15.6 s15.6 s
  5. catchmaster.com at 19.5 s19.5 s
  6. catchmaster.com at 23.3 s23.3 s
  7. catchmaster.com at 27.2 s27.2 s
  8. catchmaster.com at 31.1 s31.1 s

Speed

11 to fix46
  • Main-thread work: 12.1 s

    A phone's processor spends 12.1 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 1.0 s

    1.0 s

    Klaviyo costs a phone 1.0 s of main-thread work and 506 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Shopify and others), adding 1.7 MB and 3.1 s of main-thread time.

  • Google Tag Manager adds 885 ms

    885 ms

    Google Tag Manager costs a phone 885 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 638 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    502 KiB

    About 502 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 451 ms

    451 ms

    Shopify costs a phone 451 ms of main-thread work and 460 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • azurefd.net adds 345 ms

    345 ms

    azurefd.net costs a phone 345 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,458 HTML elements

    The page has 2,458 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    45 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (45 KiB).

  • Improve image delivery

    30 KiB

    2 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Speed Index: 24.9 s

    24.9 s

    Visually, the page fills in at 24.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.7 s

    2.7 s

    Scripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 16.3 s

    16.3 s

    The page becomes fully interactive after 16.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide image”.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 158 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 654 ms

    654 ms

    Real visitors wait 654 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

3 to fix60
  • 1 image over 500 KB

    608-AM-2E-Banner-Artwork-Insert-Editable-20260323MOBILE-750x weighs 704 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.9 MB in 432 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 432 requests on a phone: scripts 1.5 MB (121), other files 1.4 MB (247) and images 636 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (704 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9395
  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (22 elements)

    Links must have discernible text: 22 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 76 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 215 internal links, 22 external

    The homepage links to 215 pages on catchmaster.com and 22 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Specializing in high-quality pest control products, offer effective rodent, insect, and other household pest control so…”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Catchmaster: Pest Control Devices”.

  • Canonical URL set

    The canonical URL is https://www.catchmaster.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.catchmaster.com/sitemap.xml.

AI search readiness

100
  • Opted out of AI training for 3 crawlers

    robots.txt blocks GPTBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,276 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.catchmaster.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.catchmaster.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages slow to respond

    https://www.catchmaster.com/collections/new-arrivals, https://www.catchmaster.com/collections/rat-traps, https://www.catchmaster.com/collections/rats-mice, https://www.catchmaster.com/collections/fly-traps and https://www.catchmaster.com/collections/gnat-traps took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Failed to construct 'URL': Invalid URL”.

2 checks passed
  • Tap targets are thumb-sized

    29 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 912 words of copy

    The homepage carries about 912 words of visible text.

6 checks passed
  • 25 calls to action

    The homepage has 25 calls to action, for example “SHOP MAX-CATCH GLUE TRAPS”, “Shop All” and “Shop All Rodent Traps”.

  • 4 short forms

    4 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 66 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Cloudflare Web Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at catchmaster.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Klaviyo Email Marketing Sms · Gempages Builder · Yotpo Product Reviews · Restockrocket · Upcart

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
5 open roles
Teams
Marketing (1), Operations (1), Production (1), Sales (1)
Job board
bamboohr

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on catchmaster.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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