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cattletags.com website review
Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 90 checks
This review found 36 issues worth fixing on cattletags.com, 9 of them high impact, across 90 checks. The most urgent: page weight: 10.6 MB in 263 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,827 of 109,129 reviewed websitesbeats 77%
- #12,887 of 61,801 online storesbeats 73%
- #12,517 of 56,378 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 989 ms |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 106 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 118 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 116 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 118 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 122 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 125 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 119 ms |
| Oct 31, 2026 | 121 ms |
| Nov 7, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 1.1 MB and 1.2 s of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Google Tag Manager adds 423 ms
423 msGoogle Tag Manager costs a phone 423 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
374 KiBAbout 374 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 298 ms
298 msKlaviyo costs a phone 298 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 272 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 228 KiB9 images could be 228 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
84 KiB14 files are served with short cache lifetimes, so returning visitors download them again (84 KiB).
Reduce unused CSS
47 KiBAbout 47 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 15.5 s
15.5 sThe page becomes fully interactive after 15.5 s. Good is under 3.8 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Search All Tag Recommendations For Your Cattle”.
Total Blocking Time: 797 ms
797 msScripts block taps and scrolling for 797 ms in total while the page loads. Good is under 200 ms.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 589 ms
589 msReal visitors wait 589 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 10.6 MB in 263 requests
10.6 MBYour homepage downloads 10.6 MB in 263 requests on a phone: images 8.2 MB (68), scripts 1.5 MB (94) and other files 735 KiB (91). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 6.4 MB together. On a phone connection a single image that size takes seconds.
3 images in older formats
3 images (5.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
E-Comm_Team_Photo_-_line.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
119 KiB2 images are downloaded at several times the size a phone draws them, for example GTXF-COLOR-SET22.jpg at 2,025 px wide, shown at 258 px. Resized copies would save about 119 KiB.
3 images below the first screen load straight away
3 images further down the page (190 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
3.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.02 g of CO₂e: 362.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
27 images without alt text
27 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (10 elements)
ARIA role should be appropriate for the element: 10 elements on the page fail this check, rated minor by axe-core.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Cattle Ear Tags | Custom Cattle Ear Tags | Cow Tags | CattleTags.com”.
Meta description is long (257 characters)
Your meta description is 257 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("//www.cattletags.com/cdn/shop/files/cattletags-logo.png…”.
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
180 internal links, 4 external
The homepage links to 180 pages on cattletags.com and 4 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Search All Tag Recommendations For Your Cattle”.
Canonical URL set
The canonical URL is https://www.cattletags.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cattletags.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,127 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.cattletags.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5213589&tm=gtm002&Ver=2&mid=b5563d5d-b932-4ed8-a07c-5412129885f4&bo=1&sid=1b017350dd8b11f1a2d6ebe0133d8a79&vid=1b019f00dd8b11f192e5f991c7e694a2&vids=1&msclkid=N&pi=918.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
2 checks passed
Tap targets are thumb-sized
25 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 395 words of copy
The homepage carries about 395 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Talk to an expert!”.
44 calls to action
The homepage has 44 calls to action, for example “Shop Two-Piece Ear Tags”, “Shop One-Piece Ear Tags” and “Shop Feedlot Tags”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cattletags.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Powerful Form Builder · w3apps.co · trafficmanager.net · gorgias.chat · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on cattletags.com, including 12 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.