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cbs.de website review

Visit site (opens in a new tab)Reviewed 29 October 202641 issues · 104 checks

This review found 41 issues worth fixing on cbs.de, 17 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.9 s1.9 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20266.4 s
May 16, 20265.9 s
May 23, 20265.4 s
May 30, 20265.0 s
Jun 6, 20264.7 s
Jun 13, 20264.2 s
Jun 20, 20263.8 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
195 ms106 msMay 9Oct 24148 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026185 ms
May 16, 2026174 ms
May 23, 2026163 ms
May 30, 2026156 ms
Jun 6, 2026148 ms
Jun 13, 2026134 ms
Jun 20, 2026127 ms
Jun 27, 2026120 ms
Jul 4, 2026116 ms
Jul 11, 2026119 ms
Jul 18, 2026119 ms
Jul 25, 2026118 ms
Aug 1, 2026120 ms
Aug 8, 2026126 ms
Aug 15, 2026135 ms
Aug 22, 2026140 ms
Aug 29, 2026146 ms
Sep 5, 2026143 ms
Sep 12, 2026141 ms
Sep 19, 2026144 ms
Sep 26, 2026147 ms
Oct 3, 2026151 ms
Oct 10, 2026152 ms
Oct 17, 2026150 ms
Oct 24, 2026148 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cbs.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cbs.de at 0.6 s0.6 s
  2. cbs.de at 1.2 s1.2 s
  3. cbs.de at 1.7 s1.7 s
  4. cbs.de at 2.3 s2.3 s
  5. cbs.de at 2.9 s2.9 s
  6. cbs.de at 3.5 s3.5 s
  7. cbs.de at 4.0 s4.0 s
  8. cbs.de at 4.6 s4.6 s

cbs.de does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix39
  • Reduce unused JavaScript

    3.5 s · 849 KiB

    About 849 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Render-blocking requests

    1.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,161 HTML elements

    The page has 3,161 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, website-files.com and hsappstatic.net and others), adding 2.4 MB and 1.7 s of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 296 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (296 KiB).

  • YouTube adds 558 ms

    558 ms

    YouTube costs a phone 558 ms of main-thread work and 998 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • website-files.com adds 420 ms

    420 ms

    website-files.com costs a phone 420 ms of main-thread work and 881 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    304 KiB

    4 images could be 304 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    50 ms · 38 KiB

    38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.0 s

    9.0 s

    The first text or image appears after 9.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 59.7 s

    59.7 s

    Your largest element takes 59.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Um Ihnen ein optimales Online-Erlebnis zu ermöglichen und I…”.

  • Time to Interactive: 59.9 s

    59.9 s

    The page becomes fully interactive after 59.9 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 707 ms

    707 ms

    Scripts block taps and scrolling for 707 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 422 ms

    422 ms

    Real visitors wait 422 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 185 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 59% faster for real visitors

    -59%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 6.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 12.1 MB in 201 requests

    12.1 MB

    Your homepage downloads 12.1 MB in 201 requests on a phone: other files 8.3 MB (143), scripts 1.7 MB (31) and HTML 1.3 MB (10). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.4 g of CO₂ per visit

    3.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.43 g of CO₂e: 411.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8290
  • Certain ARIA roles must contain particular children (3 elements)

    Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 48 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 303 internal links, 27 external

    The homepage links to 303 pages on cbs.de and 27 external pages.

7 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Die CBS University of Applied Sciences bietet Bachelor-, Master- & MBA-Studiengänge in Management, Gesundheit, Pädagogi…”.

  • One H1 headline

    Your main headline reads: “Creating tomorrow, Starting now”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Dein Studium an der CBS University of Applied Sciences”.

  • Canonical URL set

    The canonical URL is https://www.cbs.de/.

  • Structured data in place

    Structured data found: CollegeOrUniversity and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cbs.de/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (31 KiB, 157 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example //bachelor/physician-assistant-ohne-vorausbildung, whose canonical is /bachelor/physician-assistant-ohne-vorausbildung. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 167 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 6 third-party cookies

    6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'children') https://www.cbs.de/:1562:39”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://my.cbs.de/de/index (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cbs.de).

  • Valid certificate (44 days left)

    The certificate from Google Trust Services · WE1 verifies for cbs.de and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://cbs.de redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    cbs.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 16-field form

    Your longest form asks for 16 fields (0 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,106 words of copy

    The homepage carries about 1,106 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Start-Up Support” and “Merch-Shop”.

  • Analytics in place

    Analytics detected: HubSpot.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be cbs.de is still delivered. Reports are on, so moving to quarantine is the next step.

  • SPF does not block other senders (no all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=cbs.de.hosted.spf-report.com”.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Webflow
Framework
jQuery
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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