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cbs.de website review
Visit site (opens in a new tab)Reviewed 29 October 202641 issues · 104 checks
This review found 41 issues worth fixing on cbs.de, 17 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 6.4 s |
| May 16, 2026 | 5.9 s |
| May 23, 2026 | 5.4 s |
| May 30, 2026 | 5.0 s |
| Jun 6, 2026 | 4.7 s |
| Jun 13, 2026 | 4.2 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 185 ms |
| May 16, 2026 | 174 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 148 ms |
| Jun 13, 2026 | 134 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 116 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 118 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 126 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 143 ms |
| Sep 12, 2026 | 141 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 151 ms |
| Oct 10, 2026 | 152 ms |
| Oct 17, 2026 | 150 ms |
| Oct 24, 2026 | 148 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.7 s
2.3 s
2.9 s
3.5 s
4.0 s
4.6 s
cbs.de does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.5 s · 849 KiBAbout 849 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Render-blocking requests
1.5 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.3 s
A phone's processor spends 6.3 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,161 HTML elements
The page has 3,161 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, website-files.com and hsappstatic.net and others), adding 2.4 MB and 1.7 s of main-thread time.
Use efficient cache lifetimes
650 ms · 296 KiB18 files are served with short cache lifetimes, so returning visitors download them again (296 KiB).
YouTube adds 558 ms
558 msYouTube costs a phone 558 ms of main-thread work and 998 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 57 KiBAbout 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
website-files.com adds 420 ms
420 mswebsite-files.com costs a phone 420 ms of main-thread work and 881 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
304 KiB4 images could be 304 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.
Duplicated JavaScript
50 ms · 38 KiB38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 9.0 s
9.0 sThe first text or image appears after 9.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 59.7 s
59.7 sYour largest element takes 59.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Um Ihnen ein optimales Online-Erlebnis zu ermöglichen und I…”.
Time to Interactive: 59.9 s
59.9 sThe page becomes fully interactive after 59.9 s. Good is under 3.8 s.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 707 ms
707 msScripts block taps and scrolling for 707 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user INP: 131 ms
131 msReal visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 422 ms
422 msReal visitors wait 422 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 185 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 59% faster for real visitors
-59%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 6.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 12.1 MB in 201 requests
12.1 MBYour homepage downloads 12.1 MB in 201 requests on a phone: other files 8.3 MB (143), scripts 1.7 MB (31) and HTML 1.3 MB (10). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.4 g of CO₂ per visit
3.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.43 g of CO₂e: 411.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (3 elements)
Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 48 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
303 internal links, 27 external
The homepage links to 303 pages on cbs.de and 27 external pages.
7 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Die CBS University of Applied Sciences bietet Bachelor-, Master- & MBA-Studiengänge in Management, Gesundheit, Pädagogi…”.
One H1 headline
Your main headline reads: “Creating tomorrow, Starting now”.
Title: 54 characters
Your title is a healthy 54 characters: “Dein Studium an der CBS University of Applied Sciences”.
Canonical URL set
The canonical URL is https://www.cbs.de/.
Structured data in place
Structured data found: CollegeOrUniversity and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cbs.de/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (31 KiB, 157 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example //bachelor/physician-assistant-ohne-vorausbildung, whose canonical is /bachelor/physician-assistant-ohne-vorausbildung. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 167 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 third-party cookies
6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'children') https://www.cbs.de/:1562:39”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://my.cbs.de/de/index (404).
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cbs.de).
Valid certificate (44 days left)
The certificate from Google Trust Services · WE1 verifies for cbs.de and is valid for another 44 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://cbs.de redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
cbs.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
A 16-field form
Your longest form asks for 16 fields (0 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,106 words of copy
The homepage carries about 1,106 words of visible text.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Start-Up Support” and “Merch-Shop”.
Analytics in place
Analytics detected: HubSpot.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be cbs.de is still delivered. Reports are on, so moving to quarantine is the next step.
SPF does not block other senders (no all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=cbs.de.hosted.spf-report.com”.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- Webflow
- Framework
- jQuery
- Hosting
- Webflow
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on cbs.de, including 20 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.