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cecotec.es website review

Visit site (opens in a new tab)Reviewed 25 October 202651 issues · 111 checks

This review found 51 issues worth fixing on cecotec.es, 23 of them high impact, across 111 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 2Oct 171.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.4 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
176 ms153 msMay 2Oct 17161 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026156 ms
May 9, 2026156 ms
May 16, 2026157 ms
May 23, 2026157 ms
May 30, 2026158 ms
Jun 6, 2026160 ms
Jun 13, 2026162 ms
Jun 20, 2026163 ms
Jun 27, 2026166 ms
Jul 4, 2026167 ms
Jul 11, 2026170 ms
Jul 18, 2026171 ms
Jul 25, 2026173 ms
Aug 1, 2026173 ms
Aug 8, 2026170 ms
Aug 15, 2026167 ms
Aug 22, 2026164 ms
Aug 29, 2026164 ms
Sep 5, 2026164 ms
Sep 12, 2026164 ms
Sep 19, 2026163 ms
Sep 26, 2026163 ms
Oct 3, 2026162 ms
Oct 10, 2026161 ms
Oct 17, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

12 to fix35
  • Use efficient cache lifetimes

    1.6 s · 16.0 MB

    75 files are served with short cache lifetimes, so returning visitors download them again (16.0 MB).

  • Reduce unused JavaScript

    5.3 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Minify JavaScript

    3.0 s · 587 KiB

    587 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    1.7 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,059 HTML elements

    The page has 3,059 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    26.7 MB

    64 images could be 26.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Doofinder and others), adding 43.4 MB and 776 ms of main-thread time.

  • cecotec.cloud adds 0 ms

    0 ms

    cecotec.cloud costs a phone 0 ms of main-thread work and 42.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • Google Tag Manager adds 583 ms

    583 ms

    Google Tag Manager costs a phone 583 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    80 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 40.5 s

    40.5 s

    Your largest element takes 40.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Utilizamos cookies propias y de terceros para analizar el u…”.

  • Speed Index: 25.5 s

    25.5 s

    Visually, the page fills in at 25.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 54.3 s

    54.3 s

    The page becomes fully interactive after 54.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 156 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 169 ms

    169 ms

    Real visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 665 ms

    665 ms

    Real visitors wait 665 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 60.4 MB in 197 requests

    60.4 MB

    Your homepage downloads 60.4 MB in 197 requests on a phone: images 51.3 MB (152), media 6.4 MB (2) and scripts 2.4 MB (19). Under 2 MB keeps phones on slow connections fast.

  • 40 images over 500 KB

    40 images weigh 31.8 MB together. On a phone connection a single image that size takes seconds.

  • 40 images far larger than shown

    30.5 MB

    40 images are downloaded at several times the size a phone draws them, for example cafelizzia-790-steel-pro_2.png at 2,048 px wide, shown at 135 px. Resized copies would save about 30.5 MB.

  • 40 images in older formats

    40 images (31.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 40 images below the first screen load straight away

    40 images further down the page (31.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 17.1 g of CO₂ per visit

    17.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 17.12 g of CO₂e: 2054.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7487
  • 9 buttons without a name

    9 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (125 elements)

    All page content should be contained by landmarks: 125 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (10 elements)

    Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 11 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Fregado profesional AlwaysClean”, “Robot aspirador y friegasuelos con mopas giratori…” and “Robot aspirador y friegasuelos con rodillo elevab…”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 178 internal links, 13 external

    The homepage links to 178 pages on cecotec.es and 13 external pages.

5 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Tienda Oficial Cecotec. Descuentos todo el año · Envío Gratis · Garantía de 3 años · Envíos en 24-72 horas laborables ·…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Cecotec Tienda Oficial | Envío Gratis | Mejor Precio”.

  • Canonical URL set

    The canonical URL is https://cecotec.es/es.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cecotec.es/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,278 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 4 pages slow to respond

    /es/planchado, /es/televisores-smart-tv, /es/costura and /es/bebes took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 101 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9670
  • 2 broken images

    2 images failed to load on a phone, for example https://cecotec.es/es.

  • 17 small tap targets

    17 of 65 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cecotec.es).

  • Valid certificate (83 days left)

    The certificate from Soluciones Corporativas IP SL · Don Dominio RSA DV SSL CA 2 verifies for cecotec.es and is valid for another 83 days.

  • http:// redirects to https

    http://cecotec.es redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

Domain and trust

  • No CAA record

    cecotec.es has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 4,115 words of copy

    The homepage carries about 4,115 words of visible text.

2 checks passed
  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:_spf.google.com include:spf.acumbamail.com include:amazonses.com include:_spf.salesforce.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
AWS

Company

Founded
1995
Headquarters
Valencia

Upkeep, stack, hiring and company data from programmable.info

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