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cedele.com website review
Visit site (opens in a new tab)Reviewed 23 October 202629 issues · 104 checks
This review found 29 issues worth fixing on cedele.com, 8 of them high impact, across 104 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #3,912 of 83,486 reviewed websitesbeats 93%
- #1,942 of 41,916 online storesbeats 93%
- #1,876 of 37,275 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 967 ms |
| Jun 6, 2026 | 946 ms |
| Jun 13, 2026 | 963 ms |
| Jun 20, 2026 | 960 ms |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 137 ms |
| May 30, 2026 | 134 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 136 ms |
| Jun 20, 2026 | 136 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 140 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 143 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 152 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 157 ms |
| Oct 3, 2026 | 157 ms |
| Oct 10, 2026 | 156 ms |
| Oct 17, 2026 | 156 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.3 s
4.0 s
4.7 s
5.3 s
cedele.com does not allow embedding, so this is Google's rendering of the page.
Speed
4,391 HTML elements
The page has 4,391 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
900 ms · 430 KiBAbout 430 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Improve image delivery
1.2 MB46 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 66
66/100Your mobile performance score is 66 (desktop: 88). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, TikTok and pop-convert.com and others), adding 1.1 MB and 477 ms of main-thread time.
Reduce unused CSS
450 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
300 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 856 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 176 ms
176 msShopify costs a phone 176 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
190 KiB10 files are served with short cache lifetimes, so returning visitors download them again (190 KiB).
Minify JavaScript
150 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 30 ms
30 msYour server sent the HTML in 30 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 13.4 s
13.4 sThe page becomes fully interactive after 13.4 s. Good is under 3.8 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Real-user TTFB: 939 ms
939 msReal visitors wait 939 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 157 ms
157 msReal visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.085
0.085The layout barely moves while loading (CLS 0.085, good is under 0.1).
Total Blocking Time: 47 ms
47 msScripts block the page for only 47 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.7 MB in 257 requests
4.7 MBYour homepage downloads 4.7 MB in 257 requests on a phone: images 2.3 MB (56), scripts 1.2 MB (94) and other files 696 KiB (85). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Moodshots_1000x_1000_px_2025_DYO.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.3 g of CO₂ per visit
1.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 158.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
74 links without text
74 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 218 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
420 internal links, 11 external
The homepage links to 420 pages on cedele.com and 11 external pages.
8 checks passed
Meta description: 115 characters
Your meta description is 115 characters: “Healthier handcrafted cakes, no artificial additives since 1997. Vegan, eggless & sugar-free options. Order online.”.
One H1 headline
Your main headline reads: “Eat Well, Be Well. Healthy Cakes & Desserts in Singapore”.
Title: 40 characters
Your title is a healthy 40 characters: “Healthy Artisan Cakes Singapore | Cedele”.
Canonical URL set
The canonical URL is https://www.cedele.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cedele.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,593 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (10 KiB, 77 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
/pages/christmas, /pages/fast-fresh-same-day-pickup-next-day-delivery, /pages/about-us, /collections/christmas-2026-cookies, /collections/christmas-cakes-desserts and /collections/christmas-bakes and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
/pages/christmas, /pages/fast-fresh-same-day-pickup-next-day-delivery, /pages/rewards, /pages/about-us and /pages/order-terms-delivery-charges have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 175 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
105 of 110 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://giftano.com/w/cedelegc.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cedele.com).
Valid certificate (76 days left)
The certificate from Let's Encrypt · YE2 verifies for cedele.com and is valid for another 76 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://cedele.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
cedele.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cedele.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 19 years old
19 yearscedele.com was registered in May 2007 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
cedele.com is registered until May 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 981 words of copy
The homepage carries about 981 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
10 calls to action
The homepage has 10 calls to action, for example “Shop Online”, “Contact” and “Order Terms & Charges”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: TikTok Pixel.
Opening hours shown
Your opening hours are on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be cedele.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +mx +a +ip4:101.100.228.114 +ip4:101.100.244.236 ~all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on cedele.com, including 15 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.