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cemstone.com website review

Visit site (opens in a new tab)Reviewed 26 October 202640 issues · 108 checks

This review found 40 issues worth fixing on cemstone.com, 11 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.0 sMay 2Oct 173.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.8 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
97 ms86 msMay 2Oct 1791 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202687 ms
May 9, 202687 ms
May 16, 202687 ms
May 23, 202687 ms
May 30, 202688 ms
Jun 6, 202694 ms
Jun 13, 202695 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 202695 ms
Jul 18, 202693 ms
Jul 25, 202694 ms
Aug 1, 202694 ms
Aug 8, 202695 ms
Aug 15, 202694 ms
Aug 22, 202694 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202688 ms
Sep 19, 202688 ms
Sep 26, 202691 ms
Oct 3, 202693 ms
Oct 10, 202694 ms
Oct 17, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix52
  • Reduce unused JavaScript

    4.4 s · 481 KiB

    About 481 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

  • Improve image delivery

    2.4 MB

    21 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 44). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google CDN, searchiq.co and Other Google APIs/SDKs and others), adding 875 KiB and 662 ms of main-thread time.

  • Google CDN adds 504 ms

    504 ms

    Google CDN costs a phone 504 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 2 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.28

    1.28

    For real visitors the layout shifts by 1.28 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 10.9 s

    10.9 s

    The first text or image appears after 10.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 26.3 s

    26.3 s

    Your largest element takes 26.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “OUR COMMITMENT IS DELIVERING QUALITY AGGREGATES & CONCRETE”.

  • Time to Interactive: 27.9 s

    27.9 s

    The page becomes fully interactive after 27.9 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 53% slower for real visitors

    +53%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 809 ms

    809 ms

    Real visitors wait 809 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 222 ms

    222 ms

    Scripts block taps and scrolling for 222 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.4 MB in 125 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 125 requests on a phone: images 5.3 MB (44), scripts 1.1 MB (36) and fonts 461 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (120 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (147 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.10 g of CO₂e: 252.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8289
  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (6 elements)

    Links must have discernible text: 6 elements on the page fail this check, rated serious by axe-core.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8586
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “State of the Art Source for Ready-Mix Concrete | Concrete Supplier”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links crawlers can't follow

    7 links have no real href, so search engines can't follow them.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 197 internal links, 17 external

    The homepage links to 197 pages on cemstone.com and 17 external pages.

6 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Cemstone supplies the widest range of ready-mix concrete, concrete products, concrete pumps, and aggregates for contrac…”.

  • One H1 headline

    Your main headline reads: “Our Commitment is Delivering Quality Aggregates & Concrete”.

  • Canonical URL set

    The canonical URL is https://cemstone.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cemstone.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,653 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    /concrete/ready-mix-concrete/resolve-concrete-fiber-reinforcement, /concrete/ready-mix-concrete/concrete-pavements-pave-ahead, /concrete/ready-mix-concrete/curing-and-sealing-concrete and /concrete/precast/bunker-block have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cemstone.com).

  • Valid certificate (49 days left)

    The certificate from Google Trust Services · WE1 verifies for cemstone.com and is valid for another 49 days.

  • http:// redirects to https

    http://cemstone.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    cemstone.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cemstone.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    cemstone.com was registered in Dec 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2030

    cemstone.com is registered until Feb 2030.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 993 words of copy

    The homepage carries about 993 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER NOW” and “SHOP CEMSTONE SUPPLY”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Order Concrete”, “Order Aggregates” and “Order Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 22 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx ip4:64.78.151.128/26 ip4:216.241.183.0/24 ip4:170.149.220.96/28 ip4:170.146.221.96/28 ip4:72.165.199.115 pt…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • 2 plugins are behind their latest release.sticky-menu-or-anything-on-scroll 2.1.1 → 2.36 · gtranslate 5.0.1 → 5.0.2

Stack

CMS
WordPress 7.1.3
Framework
jQuery

Upkeep, stack, hiring and company data from programmable.info

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