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cerence.com website review

Visit site (opens in a new tab)Reviewed 27 October 202639 issues · 104 checks

This review found 39 issues worth fixing on cerence.com, 14 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.7 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.4 s
May 16, 20263.3 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.3 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.2 s
Sep 26, 20263.3 s
Oct 3, 20263.0 s
Oct 10, 20262.8 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
117 ms92 msMay 9Oct 24103 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026107 ms
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026102 ms
Jun 13, 2026101 ms
Jun 20, 2026102 ms
Jun 27, 2026107 ms
Jul 4, 2026106 ms
Jul 11, 2026112 ms
Jul 18, 2026110 ms
Jul 25, 2026112 ms
Aug 1, 2026114 ms
Aug 8, 2026106 ms
Aug 15, 2026104 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 202697 ms
Sep 12, 2026103 ms
Sep 19, 2026103 ms
Sep 26, 2026104 ms
Oct 3, 2026101 ms
Oct 10, 202695 ms
Oct 17, 2026104 ms
Oct 24, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of cerence.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cerence.com at 0.5 s0.5 s
  2. cerence.com at 1.1 s1.1 s
  3. cerence.com at 1.6 s1.6 s
  4. cerence.com at 2.1 s2.1 s
  5. cerence.com at 2.7 s2.7 s
  6. cerence.com at 3.2 s3.2 s
  7. cerence.com at 3.7 s3.7 s
  8. cerence.com at 4.3 s4.3 s

cerence.com does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix69
  • Use efficient cache lifetimes

    8.0 s · 4.8 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (4.8 MB).

  • Improve image delivery

    6.4 s · 4.4 MB

    6 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.4 s faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69 (desktop: 65). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    200 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Minify CSS

    150 ms · 20 KiB

    20 KiB could be saved by minifying CSS.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Hubspot and b-cdn.net), adding 59 KiB and 22 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 147 ms of it running JavaScript. That is comfortably low.

  • Server response: 114 ms

    114 ms

    Your server sent the HTML in 114 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.9 s

    9.9 s

    Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dealer Assist Agent at Infiniti of Grand Rapids”.

  • Time to Interactive: 9.9 s

    9.9 s

    The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 107 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 124 ms

    124 ms

    Real visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix35
  • Page weight: 4.9 MB in 41 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 41 requests on a phone: images 4.6 MB (21), fonts 190 KiB (3) and scripts 81 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    [email protected] weighs 989 KiB. On a phone connection a single image that size takes seconds.

  • 3 images in older formats

    3 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images far larger than shown

    162 KiB

    3 images are downloaded at several times the size a phone draws them, for example [email protected] at 1,080 px wide, shown at 344 px. Resized copies would save about 162 KiB.

  • About 1.4 g of CO₂ per visit

    1.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8490
  • Certain ARIA roles must be contained by particular parents (5 elements)

    Certain ARIA roles must be contained by particular parents: 5 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (31 elements)

    ARIA role should be appropriate for the element: 31 elements on the page fail this check, rated minor by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (21 elements).

2 checks passed
  • Every image has alt text

    All 51 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10084
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (211 characters)

    Your meta description is 211 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 52 internal links, 29 external

    The homepage links to 52 pages on cerence.com and 29 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “AI for a World in Motion”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Cerence AI | AI for a World in Motion”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cerence.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,774 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages share 2 titles

    /platforms and /platforms/cerence-xui all use the title “Cerence xUI™ | Hybrid Agentic AI Platform for Automotive UX”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    /platforms and /platforms/cerence-xui use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://www.cerence.com/.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 503 ()”.

2 checks passed
  • Tap targets are thumb-sized

    32 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 9 broken links to your own pages

    9 links from your homepage to your own site are broken, for example https://www.cerence.com/services (503).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cerence.com).

  • Valid certificate (58 days left)

    The certificate from Let's Encrypt · YE2 verifies for cerence.com and is valid for another 58 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://cerence.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 62 days

    cerence.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    cerence.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cerence.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 21 years old

    21 years

    cerence.com was registered in Dec 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,612 words of copy

    The homepage carries about 1,612 words of visible text.

6 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Sign Up for Our Newsletter External” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 27 customer or partner logos and 4 trust badges.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:149.72.134.104 ip4:149.72.231.47 ip4:149.72.196.66 include:spf.protection.outlook.com include:5993833.spf01.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Hosting
DigitalOcean

Company

Founded
2019
Headquarters
Burlington

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on cerence.com, including 12 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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