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cerence.com website review
Visit site (opens in a new tab)Reviewed 27 October 202639 issues · 104 checks
This review found 39 issues worth fixing on cerence.com, 14 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 107 ms |
| May 16, 2026 | 104 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 102 ms |
| Jun 13, 2026 | 101 ms |
| Jun 20, 2026 | 102 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 106 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 101 ms |
| Oct 10, 2026 | 95 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.7 s
3.2 s
3.7 s
4.3 s
cerence.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
8.0 s · 4.8 MB35 files are served with short cache lifetimes, so returning visitors download them again (4.8 MB).
Improve image delivery
6.4 s · 4.4 MB6 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.4 s faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69 (desktop: 65). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
200 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Minify CSS
150 ms · 20 KiB20 KiB could be saved by minifying CSS.
Minify JavaScript
150 ms · 15 KiB15 KiB could be saved by minifying JavaScript.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (Hubspot and b-cdn.net), adding 59 KiB and 22 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 147 ms of it running JavaScript. That is comfortably low.
Server response: 114 ms
114 msYour server sent the HTML in 114 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.9 s
9.9 sYour largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dealer Assist Agent at Infiniti of Grand Rapids”.
Time to Interactive: 9.9 s
9.9 sThe page becomes fully interactive after 9.9 s. Good is under 3.8 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 107 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 124 ms
124 msReal visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.9 MB in 41 requests
4.9 MBYour homepage downloads 4.9 MB in 41 requests on a phone: images 4.6 MB (21), fonts 190 KiB (3) and scripts 81 KiB (9). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
[email protected] weighs 989 KiB. On a phone connection a single image that size takes seconds.
3 images in older formats
3 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images far larger than shown
162 KiB3 images are downloaded at several times the size a phone draws them, for example [email protected] at 1,080 px wide, shown at 344 px. Resized copies would save about 162 KiB.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Certain ARIA roles must be contained by particular parents (5 elements)
Certain ARIA roles must be contained by particular parents: 5 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (31 elements)
ARIA role should be appropriate for the element: 31 elements on the page fail this check, rated minor by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (21 elements).
2 checks passed
Every image has alt text
All 51 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (211 characters)
Your meta description is 211 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
52 internal links, 29 external
The homepage links to 52 pages on cerence.com and 29 external pages.
4 checks passed
One H1 headline
Your main headline reads: “AI for a World in Motion”.
Title: 37 characters
Your title is a healthy 37 characters: “Cerence AI | AI for a World in Motion”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cerence.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,774 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share 2 titles
/platforms and /platforms/cerence-xui all use the title “Cerence xUI™ | Hybrid Agentic AI Platform for Automotive UX”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
/platforms and /platforms/cerence-xui use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.cerence.com/.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 503 ()”.
2 checks passed
Tap targets are thumb-sized
32 of 32 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
9 broken links to your own pages
9 links from your homepage to your own site are broken, for example https://www.cerence.com/services (503).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (cerence.com).
Valid certificate (58 days left)
The certificate from Let's Encrypt · YE2 verifies for cerence.com and is valid for another 58 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://cerence.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
Domain expires in 62 days
cerence.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
cerence.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cerence.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 21 years old
21 yearscerence.com was registered in Dec 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,612 words of copy
The homepage carries about 1,612 words of visible text.
6 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Sign Up for Our Newsletter External” and “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 27 customer or partner logos and 4 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:149.72.134.104 ip4:149.72.231.47 ip4:149.72.196.66 include:spf.protection.outlook.com include:5993833.spf01.…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Hosting
- DigitalOcean
Company
- Founded
- 2019
- Headquarters
- Burlington
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on cerence.com, including 12 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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